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GRAPHIC DESIGN FOR CHURCHES1080b7859aada3d0beaf-0bfa255627b9560d816ed2fdd9632edf.r19.cf2.… · May...
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GRAPHIC DESIGN FOR CHURCHES branding design content
Transcript of GRAPHIC DESIGN FOR CHURCHES1080b7859aada3d0beaf-0bfa255627b9560d816ed2fdd9632edf.r19.cf2.… · May...
May 2, 2015 Graphic Design for Churches
GRAPHIC DESIGN FOR CHURCHES branding design content
May 2, 2015 Graphic Design for Churches
WELCOME
May 2, 2015 Graphic Design for Churches
OVERVIEW What to Expect
• Branding • Exercise • Design
• Themes • Color • Layout
• Exercise
May 2, 2015 Graphic Design for Churches
BRANDING Your Identity
May 2, 2015 Graphic Design for Churches
BRANDING In t roduct ion
• Is your identity • A symbol of who you are,
what you do and why • Synonymous with and
embedded into a name and/or logo
• Takes time and effort to build
May 2, 2015 Graphic Design for Churches
BRANDING Examples
May 2, 2015 Graphic Design for Churches
BRANDING Why is i t impor tant?
• Improves visibility and recognition
• Easy for people to understand & retain
• Which gives greater opportunity to be shared and invested into
May 2, 2015 Graphic Design for Churches
BRANDING Where to s tar t
• Define the unique Who, What, Where and Why’s?
• What do you want people to experience when they think of you?
• What unique symbol embraces this?
• Define the brand in 5 words
May 2, 2015 Graphic Design for Churches
DESIGN Graphics, Content, Layout
May 2, 2015 Graphic Design for Churches
DESIGN I t ’ s A l ive !
• Design is a living thing moving people to have an experience
• It’s visual information that creates a response and is interactive
• How does a design make you feel? Is it interesting?
May 2, 2015 Graphic Design for Churches
DESIGN Flow of In format ion
• Focal points • Draws attention • Give a place for
the eye to rest • Easy to absorb
May 2, 2015 Graphic Design for Churches
GRAPHIC SIDE Where to Star t
• Theme • Color • Space • Repetition • Contrast • Is it interesting? • Does it support the
experience of the event?
May 2, 2015 Graphic Design for Churches
THEME Capture the Exper ience
• What is the event? • Who is the audience? • Who are we trying to
capture? • What do you want them
to take away? • Don’t forget the brand!
May 2, 2015 Graphic Design for Churches
May 2, 2015 Graphic Design for Churches
THEME Fonts
• Font choices matter & make or break design
• Helps to set a theme • No more than two font
types – make them noticeably different
• Use weight, italics, color SAN SERIF SERIF
May 2, 2015 Graphic Design for Churches
May 2, 2015 Graphic Design for Churches
COLOR Pick a Theme
Spring/Fresh
Summer/Exciting
Youthful/Bright Retro
Autumn/Heavy
Natural/Soft
Evening/Sultry
May 2, 2015 Graphic Design for Churches
SPACE Negat ive Space
• White space is our friend • Don’t have to fill up all the
space • Let the design breathe • Use negative space an
aspect of the design • Text as negative space
May 2, 2015 Graphic Design for Churches
May 2, 2015 Graphic Design for Churches
REPETITION Creates Movement
• Duplicate elements of the design
• This could be colors, text, graphic, textures, etc.
• This helps create balance and movement
May 2, 2015 Graphic Design for Churches
CONTRAST Creates In terest
• Pieces that are noticeably different
• This could be colors, text, graphic, textures, etc.
• This also helps create movement and interest
Scavenger HuntJanuary 18th
12:00pm
Youth RoomJ o i n S O U L Y o u t h f o r a n a f t e r n o o n o f a d v e n t u r e !
R S V P a t y o u t h @ s t m i c h a e l s b y t h e s e a . o r g
BARF ! Br i ng A Real Fr i end !
w w w . s t m i c h a e l s b y t h e s e a . o r g / e v e n t s / t h e h u n t
S p on s o r e d b y
S O U L Y O UT H
May 2, 2015 Graphic Design for Churches
DESIGN Formula
• Strong focal point – find a graphic to set the theme
• Event Title, where and when
• Event details and who it’s for
• Contact/Registration
May 2, 2015 Graphic Design for Churches
PLACEMENT Hierarchy of In format ion
• Prioritize the information • Place pieces in the flow
order of the design • Greatest Focal point
should be where the number 1 priority is
May 2, 2015 Graphic Design for Churches
May 2, 2015 Graphic Design for Churches
May 2, 2015 Graphic Design for Churches
CONTENT SIDE The Bones
• Title • Time, Date, Location • Ministry Sponsor • Number accepting • Who is the target
audience • Church or public event?
May 2, 2015 Graphic Design for Churches
CONTENT SIDE Event Descr ip t ion
• 1-2 special features • 1-2 benefits gained • You will learn_______ • Keep it simple and straight
to the point • Less is more • Use your website to
include the lengthy details
May 2, 2015 Graphic Design for Churches
CONTENT SIDE Example
An informative documentary providing in-depth analysis on the authenticity of the Shroud of Turin, as the burial linen of our Lord.
Come discover and discuss. Refreshments and childcare are provided.
May 2, 2015 Graphic Design for Churches
BRAND EXTENSION Events
• Promoting events is more than sharing what’s happening at your church
• It’s an opportunity to build the brand
• Use everything you can to extend the brand
May 2, 2015 Graphic Design for Churches
DESIGN Formula
• Strong focal point – find a graphic to set the theme
• Event Title, where and when
• Event details and who it’s for
• Contact/Registration
May 2, 2015 Graphic Design for Churches
SAMPLE
May 2, 2015 Graphic Design for Churches
SAMPLE
