Classic titles from the leading authorities on graphic design

A Typographic Workbook, Third Edition

Sustainable Graphic Design

The Art of 3D Computer Animation and Effects, Fourth Edition

The New Graphic Design School, Fourth Edition

Designing Brand Identity, Third Edition

Meggs History of Graphic Design, Fourth Edition

Basic Perspective Drawing, 5th Edition

GRAPHIC DESIGN

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Table of contents | Sample chapter | Instructor Supplements

Meggs History of Graphic DesignFourth Edition

Philip B. Meggs, Alston W. Purvis

978-0-471-69902-6 Hardcover 592 pp. 2005

Widely accepted as the most authoritative book of its kind, this enlightening Fourth Edition offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. Under the new authorial leadership of Alston W. Purvis, Meggs History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design.

This edition: Includes a companion Web site featuring an instructors

manual, image bank, as well as a student study guide

Has been fully updated to include developments in the design field since 1996, with all chapters reviewed and images updated to best represent particular time periods and designers works

Includes a new chapter addressing modern type design

Expands on many topics, including Italian, Russian, and Dutch design

Is full color throughout with over 1,200 high-quality images

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Designing Brand IdentityAn Essential Guide for the Whole Branding TeamAlina Wheeler

978-0-470-40142-2 Hardcover 320 pp. August 2009

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Nearly 40 new case studies showcase world-class brands and how they build awareness

Provides in-depth view of the brand identity process from research and analysis through brand strategy, design development through application design, and identity standards through launch and governance

Updated throughout to address emerging trends in branding, including monolithic and pluralistic brand architecture, sub-brands, and private labeling and licensing

New process information will be included to address usability research, product design, social networks, architecture and blogs, among others

Describes a proven, universal five-phase process and methodology for creating, and implementing effective brand identity

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GRAPHIC DESIGN

Table of contents | Sample chapter | Video

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The New Graphic Design School A Foundation Course in Principles and PracticeFourth Edition

David Dabner, Sheena Calvert, Anoki Casey

978-0-470-46651-3 Paper 192 pp. November 2009

Using examples taken from all forms of media, this book provides readers with practical advice on all aspects of graphic design, from understanding the basics to devising an original concept and creating a successful finished product. The Fourth Edition features new information on digital imaging techniques, motion graphics, and designing for websites and mobile screens. Full-color illustrations, exercises, and student tutorials help reinforce the design concepts presented.

Fully revised fourth edition includes updated information on digital design and new software applications

Improved coverage of basic graphic design principles guides readers from idea development to concept realization

Offers practical guidance on designing for various media, including print, web, mobile devices, architectural signage, 3D typography, motion graphics, and packaging

Features full-color illustrations throughout, with 90% new art

Includes review questions and exercises at the end of each learning module in the book

Table of contents

GRAPHIC DESIGN

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Basic Perspective Drawing A Visual ApproachFifth Edition

John Montague

978-0-470-28855-9 Paper 320 pp. November 2009

Basic Perspective Drawing, Fourth Edition continues a long tradition as an accessible, visual guide to help students and professional artists, illustrators, designers, and architects gain a firm and thorough grasp of the important principles and techniques of perspective drawing. Logically moving from simple concepts to specific tools and methods, it uses accessible illustrations to show step by step how to construct perspective views, with graphic examples covering every key part of the process.

This updated Fourth Edition features new material on aerial perspective, updated examples of completed perspective drawings, and the latest information on creating digital perspective drawings. Readers can learn by doing with instructional and linear illustrations that enable them to shade sections, highlight lines, and use colored pencils right in the book to practice concepts and processes, making this edition an effective learning tool for coursework and self-study.

Table of contents

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GRAPHIC DESIGN

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The Art of 3D Computer Animation and Effects Fourth Edition

Issac V. Kerlow

978-0-470-08490-8 Paper 521 pp. March 2009

This remarkable edition of The Art of 3D Computer Animation and Effects offers clear, step-by-step guidelines for the entire process of creating a fully rendered 3D computer animation. With up-to-date coverage of the latest computer animation styles and techniques, this versatile guide provides insightful information for creating animations and visual effectsfrom creative development and preproduction to finished animation.

Designed to work with any computer platform, this Fourth Edition cuts through technical jargon and presents numerous easy-to-understand instructive diagrams. Full-color examples are presentedincluding VFX and animated feature movies, games, and TV commercialsby such leading companies as Blue Sky, Blur, BUF, Disney, DreamWorks, Electronic Arts, Framestore, ILM, Imagi, Microsoft, Mac Guff, The Mill, Menfond, Pixar, Polygon, Rhythm & Hues, Sony Imageworks, Tippett, Ubisoft, and Weta, and many other studios and groundbreaking independent artists from around the world.

This fully revised edition features new material on the latest visual effects techniques, plus updated information on current production trends in animation, rendering, modeling, rigging, and compositing.

GRAPHIC DESIGN

Table of contents | Sample chapter | Video

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Sustainable Graphic Design Tools, Systems, and Strategies for Innovative Print DesignWendy Jedlicka

978-0-470-24670-2 Paper 528 pp. December 2009

Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.

Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitionersincluding graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologistsgiving you critical information on materials and processes. Case studies illustrate and tie concepts together.

Table of contents | Sample chapter

GRAPHIC DESIGN

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A Typographic Workbook A Primer to History, Techniques, and ArtistryThird Edition

Kate Clair, Cynthia Busic-Snyder

978-0-470-13761-1 Paper 496 pp. February 2010

Typography is the design and use of typefaces as a means of visual communication, from calligraphy to the ever-developing use of digital type. Typography encompasses many separate fields, from the type designer who creates letterforms to the graphic designer who selects typefaces and arranges them on the page.

The Third Edition of this best selling typography textbook has been fully revised for clarity and cohesiveness of content. Review questions and the use of sidebars highlight important learning objectives for each chapter. Supplementary instructor materials like student worksheets and sample discussion topics build on the books content to create a rich classroom learning experience.

Includes new information on the proper use of grid, page setup using desktop publishing software, copy fitting, typesetting and editing, and font foundries and resources

Updated study questions and review exercises build each chapter around specific learning objectives

Accompanying instructor resources include downloadable worksheets, sample exercises, and classroom discussion topics

Table of contents

GRAPHIC DESIGN

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