Graph Analysis

Final Questionnaire Results

Male

Female

0 1 2 3 4 5 6

What Gender are you?

Music Video Results

15-20

21-26

27-32

33-38

39-44

0 1 2 3 4 5 6 7 8

What age category do you belong to?

What age category do you belong to?

Our target audience was mainly in age group of ‘15-20’ this because our music video is certificated at 15 and above. This means that no one can view it under the age of 15. When giving them out we handed it to different ages to get a more broad result.

Yes

No

0 1 2 3 4 5 6 7 8 9

Did you understand the Narrative?

Did you understand the Narrative?

According to the questionnaire the target audience all understood the narrative and were pleased with the storyline. This means we have produced a narrative which is easily consumed by the audience which is what we wanted so they can give us feedback on what to possibly do different or what they liked about our production.

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think the camera Shot/angles were conventional to the soft rock

genre?

Do you think the camera Shot/angles were conven-tional to the soft rock genre?

With this question we found out that the most favourite shots/ angles were the close-ups and high angles. The target audience said that the camera angles and shots were conventional to the genre and were used well to portray our chosen genre. This is good because they noticed the important shots that made our music video a soft rock and what we learnt of real media texts.

Yes

No

0 1 2 3 4 5 6 7 8 9

Did you like the camera movements used within the music video

Did you like the camera movements used within the music video

The target audience did believe that the camera movements worked well with the music video as they showed the emotions of the protagonist clearly. The camera movement speed also matched with the slow pace of the audiovisuals, rhythmical editing. 

1

2

3

4

5

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Do you think the mise-en-scene fits the genre of soft-rock? (5 being

best)

Do you think the mise-en-scene fits the genre of soft-rock? (5 being best)

From the target audience responses we gathered that the lighting used in our music video was really good and it was conventional to our genre. Another point that was mentioned was the locations used and that they also suited our music video and were conventional.

1

2

3

4

5

0 1 2 3 4 5 6 7

Do you think the mise-en-scene fits the narrative?

Do you think the mise-en-scene fits the narrative?

The audience also agreed that the mise-en-scene did fit the narrative for e.g. the London scene everyone said it was conventional to the soundtrack as the busy London scene connotes the title of a ‘Mad World’. 

1

2

3

4

5

0 1 2 3 4 5 6 7

Did you like the use of lighting in our music video?

Did you like the use of lighting in our music video?

The target audience really liked the lighting used in the ballerina scene as it made them concentrate what was going on within the narrative. So overall the lighting was good and matched well with each scene.

1

2

3

4

5

0 1 2 3 4 5 6

Did you like the black and white colour scheme in the London scene?

Did you like the black and white colour scheme in the London scene?

The majority of the target audience said that they liked the black and white theme but 3 people thought it would have been better if it remained in colour.

1

2

3

4

5

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Do you think the editing matched the pace of the music video?

Do you think the editing matched the pace of the music video?

The target audience really liked the pace of the music video and editing as they thought it matched well which also makes it conventional to our genre.

1

2

3

4

5

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Do you think the visual matched the narrative/ lyrics?

Do you think the visual matched the narrative/ lyrics?

Again the audience equally thought that the visuals on the screen matched the storyline and they were entertained (U&G). The audience said that the narrative and the lyrics matched well and created an emotional atmosphere.

1

2

3

4

5

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Do you think the opening titles (Institutional Information) were

conventional to the product?

Do you think the opening ti-tles (Institutional Informa-tion) were conventional to the product?

Half of the audience we asked said that the titles were conventional to the music video, but 3 people said they could of changed to be more conventional as they were to plain. From this questionnaire of the music video I have gathered that the target audience very much enjoyed our final product however there could be slight changes such as the typography. But overall I think the audience were entertained and were pleased with our music video.

Male

Female

0 1 2 3 4 5 6

Are you Male or Female?

Are you Male or Female?

Digi-Pak Results

15-20

21-26

27-32

33-38

39-44

0 1 2 3 4 5 6 7 8 9

What age are you?

what age are you?

Once again the target audience is 15-20 as our music video and ancillaries are aimed at 15 year olds and above.

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think both the digi-pak and magazine advert represent our

chosen genre?

Do you think both the digi-pak and magazine advert represent our chosen genre?

From the questionnaire results I can see that the all the participants think both the digi-pak and magazine advert represented our chosen genre of soft rock.

Black & White

Camera shots

Lighting

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

What did you like about the Digi-pak the most?

What did you like about the Digi-pak the most?

From the questionnaire I can see that our target audience liked our chosen colour scheme of black and white the most as they thought it was most conventional to our genre.

Yes

No

0 1 2 3 4 5 6 7 8

Do you think the camera shots used were conventional to our chosen

genre of soft rock?

Do you think the camera shots used were conven-tional to our chosen genre of soft rock?

The audience had said that the camera shots used for our digi-pak were conventional to our genre, the close up shot of the ballerina box, the shot of the protagonists sitting down looking down at the camera were the two most impacting covers as they had visual references to the music video.

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think the Colour Scheme used suited our chosen genre and

why?

Do you think the Colour Scheme used suited our chosen genre and why?

Most of the target audience had said that the colour scheme was conventional therefore it matched our chosen genre along with the lighting effects used as well.

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think that the font was suitable for our genre?

Do you think that the font was suitable for our genre

The typography was conventional to our genre as the audience said everyone had said ‘Yes’ to the question. They said that the font was conventional and looked appealing.

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think the decision of keeping the font the same throughout was a

good idea?

Do you think the decision of keeping the font the same throughout was a good idea?

Our audience said that keeping the typography the same throughout the digi-pak was a good idea as it kept the flow between each panel, and was easier for the audience to take in and read.

Magazine Advert Results

1

2

3

4

5

0 1 2 3 4 5 6 7

How effective is the primary image? (1-5)being the best

How effective is the primary image? (1-5)being the best

The primary image was very effective and impacting as the results show the image was seen as very conventional and the use of direct address from the image made it also very successful.  

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think the two images combined were effective?

Do you think the two images combined were effective?

All participants said the two combined images on the magazine advert were combined well and were effective. Also the image was unique and they thought it was conventional to our genre as it shows the protagonists emotions and feelings.

Yes

No

0 1 2 3 4 5 6 7 8 9

Do you think the Colour scheme suited the genre?

Do you think the Colour scheme suited the genre?

The target audience said that the colour scheme did suit the chosen genre as it was conventional they also said that the lighting was also very good as it drew their attention towards the advert.

Colour scheme

Typography

0 1 2 3 4 5 6 7

What element of the magazine advert was the most conventional to our

chosen genre?

What element of the mag-azine advert was the most conventional to our chosen genre?

The target audience really liked our colour scheme for the magazine advert as it linked to our digi-pak as well as being conventional to our genre.

Digi-pak

Magazine Advert

0 1 2 3 4 5 6

Which Ancillary fits the genre and why?

Which Ancillary fits the genre and why?

Most of our target audience decided to choose the magazine advert, this was mainly because of the primary image and how it was composition. The image of our protagonist is direct addressed towards the audience therefore they find it more effective hypodermic needle theory. Also the red writing stood out from the magazine advert and became more eye-catching towards the audience. Some people preferred the digi-pak towards the magazine advert, as there was a use of more camera shots and angles as well as the colour scheme flow, which they liked very much.