LOCAL WORLD OPTIMIZATION PRODUCT

SMART

• Local World, one of the UKs largest regional media owners were looking for a new and innovative sales product to excite local advertisers, improve message targeting, show ROI, build advertiser loyalty and trust whilst retaining and growing revenue in a competitive digital market. The new product needed to be easily adopted by multiple UK sales teams so simplicity and transparency of process were paramount.

• Local World chose to work in partnership with Grapeshot to launch their Optimization Product. This sophisticated sales offering proactively optimises campaigns from go live date. A dedicated team streamline the targeting throughout the campaign lifecycle with activity up-weighted to best performing contextual and audience scenarios based on advertiser KPIs and objectives, with market leading mid/post campaign analysis provided.

• Local World utilized Grapeshot, Moat and Visual DNA technology to power the Optimisation Product

GRAPESHOT TECHNOLOGY

Premium & Custom Targeted Contextual Segments

Mediashot Campaign Performance Visualiser

OPTIMIZATION SUCCESS - LOCAL WORLD & STONEACRE

Campaign launched ROS with audience & contextual targeting running in background, performance analysed using Mediashot & Moat

Campaign up weighted to best performing audience segments and contextual channels – Entertainment, Sport Headlines, Breaking News Headlines

Total imps: 22,503Total Clicks: 128Hover rate: 15%

Targeting

CTR % Hover %

Audience 0.51% 15%

Grapeshot 1.28% 15%

OPTIMIZATION SUCCESS – LOCAL WORLD & GUINNESS PARTNERSHIP

Guinness Partnership, a charitable housing association which provides housing and services across England, wished to increase brand awareness by driving people to their website

Campaign launched ROS with audience & contextual targeting running in background, performance analysed using Mediashot & Moat

Campaign up weighted to best performing contextual segments: Home & Property, Shopping, Personal Finance

Total imps: 31,872Total Clicks: 124Hover rate: 10%

Targeting

CTR % Hover %

Audience 0.16% 10%

Grapeshot

13.41% 10%

OPTIMIZATION SUCCESS – LOCAL WORLD & KNIGHTS BMW

Knights BMW, a local car dealership wished to raise awareness of its premium and executive car offering.

Campaign launched ROS with audience & contextual targeting running in background, performance analysed using Mediashot & Moat

Campaign up weighted to best performing contextual segments: Football, Transport, Automotive

Total imps: 25,790Total Clicks: 1,010Hover rate: 11.29%

Targeting

CTR % Hover %

Audience 4.25% 9.00%

Grapeshot

4.92% 12.08%

OPTIMISATION PRODUCT RESULTS

• Over 700 new bookings since product launch in October 2014• 305 new advertisers• January 2015 revenue target exceeded by 80%• 294% revenue increase from Jan to March 2015• Record breaking month for March 2015, over £100k from optimization bookings• Average campaign CPM for optimised products increased: £9 to £20• 21% of Display revenue from only 6% of Display orders• 325% increase on average CTR’s (Optimisation vs Network Average)• Campaign Hover Rates of over 15% vs 8% benchmark• Optimisation Average Order Value 283% higher Vs average for Local Online Display

nysales@grapeshot.comwww.grapeshot.com