Grant Managers Network Keynote
44
Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger GMN March, 2014
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Transcript of Grant Managers Network Keynote
Be Networked, Use Measurement, and Learn from Your DataBeth Kanter, Master Trainer, Author, and Blogger
GMNMarch, 2014
Beth Kanter: Master Trainer, Author, and Blogger
@kanter
Beth160,048
Conan125,865
BroadbandMobile Social Networks
3 Digital Revolutions
NGO Photography
If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep
moving forward.”
CRAWL WALK RUN FLY
Maturity of Practice: Network Nonprofits
Linking Social with Results and Networks
Pilot: Focus one campaign or channel
Incremental Capacity
Ladder of Engagement
Content Strategy
Best Practices
Some measurement and learning in all above
Communications Strategy Development
Culture Change
Network Building
Many champions & Influencers
Multi-Channel Engagement, Content, and Measurement
Reflection and Continuous Improvement
Share Pair
Where is your foundation now?
What do you need to do to move forward?
Maturity of Practice: Crawl-Walk-Run-Fly
Categories PracticesCULTURE Networked Mindset
Institutional SupportCAPACITY Staffing StrategyMEASUREMENT Analysis Tools AdjustmentLISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping
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A Networked Mindset: A Leadership Style
• Leadership through active social participation • Listening and cultivating organizational and
professional networks to achieve the impact • Sharing control of decision-making• Communicating through a network model,
rather than a broadcast model• Openness, transparency, decentralized decision-
making, and collective action. • Being Data Informed, learning from failure
The Social CEO: In Service of Strategy
Civil Society Engagement Around Policy Issues
Authenticity
Open and accessible to the world and building relationships
Making interests, hobbies, passions visible creates authenticity
I have work to do! Can finally tweet about our programs from my personal
account!
SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
@rdearborn works for UpWell and she LOVES sharks.
Leverage Staff Personal Passion In Service of Mission
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How social is your organization’s culture?What are some of your challenges?
The Data Informed Nonprofit
Data-Informed Culture: It starts from the top!
Do Something.org
Tear down those silos and walls around data …
More time think about that the data, then collect it
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Shark Week 2010 Shark Week 2011 Shark Week 20120
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One Metric That Matters: Increase Shark Conservation Conversation
Social Media Data and Policy Research
Nonprofit Social Media Measurement Practice
Go Beyond Just Counting
Goal
Audience
Cost
BenchmarkKPI
Tool
Insight
Measurement Discipline: But Start Small
Pick The Right Data Point(s) To Track Outcomes
Data Literacy: Collect, Clean, Analyze, Visualize, Apply
•Sentiment•Messaging
ContentAnalysis
•Attitudes•Preferences
SurveyResearch
•Traffic•Engagement•Action
Analytics
Pick the Right Tool To Get the Right Data
Step 7 – Analyze Results
Joyful Funerals Metrics Mondays
Reflection and Improvement: Learning from Data
1. Lead with a Networked Mindset2. Different stages of maturity, requires
incremental steps to improve organizational practice
3. Data informed culture starts at the top and embraces experiments with data
4. Data literacy - working with experts and improving organizational skills
5. Go beyond counting your data, learn from it
Summary
Thank you!
www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter
