grandmother friendly business idea communication

Understand -> remember -> propagate -> impact

Extract the ONE thing that this company will always do, which is not optional. Look to prioritize and be elegant, not to dumb down. Get to the CORE of what you stand for and will do, even in the heat of business battle.

ORIGINAL SCHEMA

SURPRISE MYSTERY INTERES

T

(CURIOSITY)

What questions should your audience ask?

Abstraction prevents understanding. Use examplesMemory = Velcro, use hooks

HonestDetailTested Credentials Human Scale

Empathy Transcendence

Self InterestImagination

Paid entertainmentImaginationReal life inspiration

ChallengeConnectCreative

BiasDistractionHumorTrickle it