Grande Prova Vinhos Portugueses 2 Abril, 2019...Realização de uma Prova Volante com o objetivo de...
Transcript of Grande Prova Vinhos Portugueses 2 Abril, 2019...Realização de uma Prova Volante com o objetivo de...
Relatório de Projeto Mercado: São Francisco, Califórnia Grande Prova Vinhos Portugueses 2 Abril, 2019
RELATÓRIO EXECUTIVO GESTÃO DE PROJETO Agência: Sopexa USA
Gestor de Projeto (Agência): Marguerite de Chaumont Quitry
Equipa alocada a este evento (Agência): Frédérique Charron
Gestora de Projeto (ViniPortugal): Filipa Anunciação
BREVE DESCRIÇÃO DO EVENTO: Realização de uma Prova Volante com o objetivo de aumentar o valor e reconhecimento dos vinhos portugueses e capitalizar a imagem positiva de Portugal.
Localização: Sir Francis Drake Hotel
Horário: 12:00 – 17:00
Público-Alvo: 200 visitantes
ESTATÍSTICAS CHAVE Nº de Produtores presente: 33 produtores
Nº de mesas: 30 mesas
Nº de Visitantes: 236 (Objetivo: 200) (118% taxa de realização)
Nº de pessoas contactadas: 4,400
Nº de RSVPs: 357
Taxa de não comparência: 33.9%
Distribuidores: 26
Importadores: 36
Retalhistas: 48
Hotelaria: 65
Comunicação Social: 25
Outros: 36
Nº de visitantes (Seminários): 80 (Objetivo: 50) (160% taxa de realização)
LISTA DE PRESENÇAS:
Nome Apelido Tipologia Cargo Empresa
Alejandro Roberts Distributor Co-Founder - VP Sales alluvial wines
Michael Havens Distributor Owner California American Terroirs
Mark Curtis Distributor Field Manager Chambers & Chambers
Shelby Walshaw Distributor Sales Representative Classic Wines
Christian Gourdin Distributor Manager Epic Wines & Spirits
Kristine Hodsdon Distributor Sales Representative Golden State Wine Inc
Mark Holt Distributor Sales Rep Jvs
Cory Gowan Distributor Sales Representative Mission Wine Merchants
Jp Webb Distributor Partner Mission Wine Merchants
Arthur Nieto Distributor VP Sales: Northern CA Phenix Wine Distributors
Tony Mendicino Distributor Hotel & Restaurant Sales Roche Winery
Janet Dyer Distributor Sales Shiverick Imports
Allison Hupp Distributor Wine Educator Southern Glazer'S Wine & Spirits
Marc West-Teixeira Distributor Founder Teixeira Wine Group
Patrick Wild Distributor Sales Representative Vinatge Wine Market
Faith Ventrello Distributor Partner Vintage Wine Marketing
Mendel Kohn Distributor Wine Sales Vintage Wine Marketing
Steven Ventrello Distributor Owner Vintage Wine Marketing
Gianna Fugazi Distributor Winemaker/Owner Wander-Must Wines
Ron Sperring Distributor Buyer Winebow
Sarah Mcshane Distributor Sales Consultant Winebow
Brian Jones Distributor Broker / Importer Winemonger
Jason Campbell Distributor Import Manager, Estates Group Young's Market Company
Daniel Gutierrez Distributor Account Manager Young's Market Company
Brad Evans Distributor Hotel & Regional Accounts Manager Young's Market Company
Tiffany Getten Distributor Fine Wine Market Manager Young's Market Company
Deborah Wenzler Hospitality Co-Owner/Chef Baum & Blume Cafe & Catering
David Martin Hospitality Wine Barista Baum & Blume Cafe And Catering
Diane Wenzler Hospitality Wine Barista Baum & Blume Cafe and Catering
Stacey Lonegan Hospitality General Manager Cajun Pacific
Edward Fung Hospitality Manager Carmona & Gee Caterers & Party Planners
Suzanne Chowla Hospitality Sommelier Chez Tj
Marc Pisan Hospitality Owner Chloe'S French Catering
Alex Simoneau Hospitality Manager Contraband Coffee
Emmanuel Kemiji Hospitality Sommelier Court of Master Sommeliers
Alex Rychetsky Hospitality GM Epicurean Group
Gabriel Ricketts Hospitality Sommelier Evo Cellars
Aaron Young Hospitality Sommelier Farallon Restaurant
Roxana Macovei Hospitality Principal Fleur De Lys Llc
Walid Mando Hospitality President & Founder Fleur De Lys Llc & Forma Llc
Davit Evans Hospitality Wine Steward/Consultant/Server Foreign Cinema
Kerry Jo Rizzo Hospitality Sommelier Foreign Cinema
Nicky Beyries Hospitality Bar Manager Foreign Cinema/Laszlo Bar
Carolyn Carlson Hospitality Hospitality Consultant Forma Llc
Evan Goldstein Hospitality Sommelier Full Circle Wine Solutions
Lindsey Young Hospitality Beverage Director Gozu
Gus Dedo Hospitality Wine Specialist Grape & Grain
Maura Passanisi Hospitality Sommelier High Treason
Bruce Hamilton Hospitality General Manager Jack London Lodge
Conor Medley hospitality wine society lounge supervisor Justin Wine
Brad Kitson Hospitality Owner Kitson Wines
Svetlana Kitson Hospitality Owner Kitson Wines
David Rosello Hospitality Wine & Tapas La Catalana
David Norman Hospitality Wine Buyer La Lanterna Ristorante
Bill Mcguffin Hospitality Assistant Manager La Lanterna Ristorante San Mateo
Mark Devine Hospitality Wine Advisor Marengo
Dave Heppberger Hospitality Wine Committee Co-Chairman Menlo Circus Club
Michael Perry Hospitality F&B Director Menlo Circus Club
Stephen Gonzales Hospitality Director Of Catering Menlo Circus Club
Nikos Maheras Hospitality Chef/Owner Mezessf
Jose Oviedo Hospitality Wine Director Montesacro Pinseria
Jose Delgado Hospitality Sommelier Mourad
Rachaek Ryan Hospitality Sommelier Octavia
Rafe Gabel Hospitality SVP of Operations Puccini Group
Stephanie Mccardell Hospitality Sommelier Que Syrah Wine Bar
Keith Mccardell Hospitality Owner Que Syrah Wine Bar
Aaron Babcock Hospitality Sommelier Quince
Peter Palmer Hospitality Sommelier Rent-A-Sommie
Jerome Ribeiro Hospitality Manager Revelry Bistro
Barbara Roberts Hospitality Wine Buyer Richmond Country Club
David Roberts Hospitality Wine Buyer Richmond Country Club
Robert Casebeer Hospitality Sommelier Ruth'S Chris Steakhouse
Lance Tolaio Hospitality Wine Director Sommelier Sams Grill And Seafood
Michael Lee Hospitality Assistant Director Of Food & Beverage
Scala’S Bistro
Matthew Demers Hospitality Certified Sommelier Self-Employed
Jordan Spaulding Hospitality Bar Manager Sessions At The Presidio
Edward Ramirez Hospitality Chef Seven hills sf
Alex Silverman Hospitality Sommelier Singlethread Farms
Marc Capobianco Hospitality Wine Program Director Sostevinobile
Riley Roberts Hospitality Lead Hospitality Sales Associate Sterling Vineyards
Danielle Kuzinich Hospitality General Manager The Hidden Vine
Scott Campbell Hospitality Manager The Keystone Social House
Frances Mandrile Hospitality Assistant Manager The Keystone Social House
Tom Cohn Hospitality Server The Ritz Carlton Half Moon Bay
Luca Zanet Hospitality General Manger Uma Casa
Vincent Lund Hospitality Bartender Uma Casa Restaurant
Alice Moye Hospitality Food / Wine Pairing Consultant Vicolo
Andreas Papaliolios Hospitality Director Vinoclast
Kyle Loeffelholz Hospitality Partner Wineo Club
Geoff Workman Hospitality Wine & Spirit Buyer Spero Events
Edward Clair Hospitality Sommelier Wente Vineyards
Ryan Wihera Importer Marketing Director Aliane Wines
Michael Miller Importer Sale Manager Bock Wine And Spirits
Carlos Blythe Importer Principle Boutique Wine & Spirits Sales-Marketing
Steven Seltser Importer Direct to Trade Sales California Wine Company
Eoin Carey Importer Sales Rep Copa Fina
Corina Orozo Importer Sales Rep Costa Nova Wines
Esther De Frutos Importer Owner Destino Delicious Wine Import
George Massarweh Importer Buyer Domaines Wine Imports
Susan King Importer Sales Rep DouxVin Strategies
Rebecca Hopkins Importer Sales Rep Folio Fine Wine Partners
Sydnie Hamby Importer Associate Public Relations Manager Folio Fine Wine Partners
Nicky Fox Importer Sales Rep Folio Fine Wine Partners
Scott Barber Importer President Green Pin Wines
Henry Him Importer Owner Henri Louis Fine Wine
Tim Kaveney Importer Sales Rep HGC Imports Inc
Jason Coelho Importer Co-Owner HGC Imports Inc
Elizabeth Grubel Importer Director, Old World Wine Acquisitions
Intervine Inc
Summer Seret Importer Manager Intervine Inc
Val Zhoglo Importer Director Of Operations Jvs Wines Imports Inc.
Frederic Mooradally Importer Owner Le Wine Importer Llc
Vance Walstra Importer Western US Manager Now Wine Imports
Gordon Palmateer Importer President Palmateer Wine Group
Rich Reader Importer Proprietor Rich Reader Wine Broker
Sunny Liu Importer Wine Consultant Smith-Anderson Wine Group
Raymond Vigil Importer President Vigilant Wines
Olga Troxel Importer Manager Vincity Llc
Ed Lehrman Importer CEO Vine Connections
Matthew Giuffrida Importer Consultant Vvws/ Disegni
Sebastian Bistue Importer General Manager Wine Bridge
Jordi Olivella Importer Sales Rep Wine Bridge Imports
Carolina Bistue Importer Sales Rep Wine Bridge Imports
Dan Wilkowsky Importer Sales Winebuzz Marketing
Ellen Udoff Importer Owner Winebuzz Marketing
Brian Greenwood Importer Partner Winewise
Kevin Wenck Importer President Wust Fine Wine Imports
Christine Adams Importer General Manager X Winery
Joyce Kucharvy Media Blogger Activeboomeradventures.Com
Tom Kucharvy Media Editor & Blogger Activeboomeradventures.Com
Cesar Cruz Media Blogger Affairs of the Vine
Akiko Delgado Media Blogger/ WSET Diploma Student Days Of Wine And Craft
Susanna Gaertner Media Wine Travel Writer Epicurean Traveler
Amy Sherman Media Writer Freelance
James Melendez Media Wine Writer/Videographer Jamesthewineguy
R. Gallyot Media Producer/Host Kwmr Radio'S Airwaves
David Schwoegler Media Freelance Journalist Oakland Magazine
Ilona Thompson Media Editor Palatexposure
Peter Kupfer Media Freelance Writer Peter Kupfer
Nancy Brazil Media Writer Pull That Cork
Susannah Chen Media journalist Raconteur
Timothy Teichgraeber Media Freelance Writer San Francisco Chronicle, Hugh Johnson'S Pocket Wine Book
Melanie Wynne Media Wine Writer / Marketing & PR Straight Out The Bottle / Moshin Vineyards
Ruth Carlson Media Author Talk n travel
John Loose Media Journalist The Cork Dork
Jeff Roberts Media VP vinogger
Alder Yarrow Media Journalist vinographer.com
Don Neel Media Neel Wine Business Monthly
Pam Strayer Media President Wine Country Geographic
Allison Langhoff Media West Coast Director Wine Enthusiast
Robert Vernick Media Wine Blogger Wine Terroir
Darryl Crawford Media Blogger Wineluv.com
Christine Rios Media Blogger Wine Luv
Richard Sowalsky Other Winemaker Consultant Baw, Inc.
Christopher Jackson Other Wine And Spirit Specialist Bay Area Events Specialist Staffing
Alexandra Steven Other Trade Advisor Wine, Beer & Spirits Business France
Patricio Paso Viola Other Winemaker Caldwell Vineyard
Michelle Keene Other Wine Consultant Calhoun & Company
Megan Belden Other Wine Consultant Calhoun & Company
Bonneau Dickson Other Wine Broker California Wine Broker
Gabriella Toro Other Wine Consultant Casa del Bosque
Cynthia Bloebaum Other Owner Chef Cynthia The Culinary Concierge
Allen Balik Other President Club Essence - Savor Life Through Wine
Dg Blackburn Other Research Dgb International
Liz Thach, Mw Other Distinguished Professor Of Wine Distinguished Professor Of Wine
Luke Laubaugh Other Director of Winemaking Eno-Logic
Mark Andersen Other Managing Partner Indie Winemakers
Karl Kardel Other Wine Consultant J&S Vin
Richard Ehrenberger Other Wine Consultant J&S Vin
Jake Parks Other Account Executive JF Hille brand
Suzanne Nault Other Wine Consultant J&S Vin
Mary Beth Vierra Other Wine Educator & Consultant, Proprietor
Mb Vierra Wine Education & Consulting
Bridget Vierra Other Promotion & Events Coordinator MB Vierra Wine Education & Consulting
Lucia Volk Other Wine Educator Mindfulvine.Com
Claudia Temby Other CWO Odyssey
Payal Vora Other Wine Professional Parallel 45 Wines
Brian Gillespie Other Wine Educator/Special Events Roche Winery
Paul Young Other Professor Of Wine Studies Santa Rosa Junior College
Margaret Koski-Kent Other Winemaker/Consultant Terra Koski
Charlotte Rawa Other Luxury Sales Manager Treasury Wine Estates - Penfolds
Mack Roach Iii Other Professor, Author University Of California
Martin Slavin Other Estate Sommelier V. Sattui Winery
Walter Vornbrock Other Principal V3 International Wines
David Fetcho Other Consulting Wine Director Vinoterica
Chuck Hayward Other Founder Vinroads
John Anderson Other Proprietor Wine Manaement
Gwendolyn Osborn Other Education & Outreach Wine.Com
Lynn Young Other Wine Consultant Wineforce
Fanny Gonzalez Other Tasting Room Lead Wrights Station Vineyard & Winery
Barrett Marsalek Retailer Winemaker Amicus Cellars
Mao Lecours Retailer Wine Buyer Artisan Wine Depot
Michael Donohue Retailer Wine Merchant Back Room Wines
Carlos Keil Retailer Dynamic Thinker Partner Batonnage Pure Wines
James Brzycki Retailer Wine Specialist Bev Mo
James Lombardo Retailer Wine Specialist - Consultant Beverages & More
Allan Rosenberg Retailer Wine Specialist Bevmo
Jack Sorensen Retailer CFO Bloodhoundwines
Suellen Lustoza Retailer Co-Founder And CEO Boojee Wine
Sophia Markoulakis Retailer Owner Chicos Market
Tom Schoensee Retailer Assistant Wine Buyer Coit Liquor
Michael Reynolds Retailer Manager Coit Liquors
Ted Moorman Retailer Wine Steward Costco
Matthew Todaro Retailer Sales Associate Doc'S Wine Shop
Warren Egnal Retailer President Douxvin
Artemio Contreras Retailer Bartender Ferry Plaza Wine Merchant
Jeff Libarle Retailer Owner Grove St Brokers
Janet Libarle Retailer Owner Grove Street Brokers
William Duplain Retailer Wine Director Gus's Community Markets
Kirk Walker Retailer Buyer K & L Wine Merchants
David Wong Retailer President Pegasus
Phoebe Flynn Retailer Sales Associate Plumpjack Wine & Spirits
Carrie Upson Retailer General Manager Plumpjack Wine And Spirits
Shannon Holbrook Retailer Wine Educator Rosenblum Cellars
Carsten Hughes Retailer Sales Sf Uncork'D
Teresa Hsu Retailer Wine Buying Consultant Sf Uncork'D
Roland Manuel Retailer Creative Director/ Founder Sip & Saveur
Ryan Twohey Retailer Provisioning Supervisor Southwest Airlines
Marija Jovanovic Retailer VIP/Trade Coordinator Stag'S Leap Wine Cellars
Manuel Hewitt Retailer Sales Rep The Barrel Room
Sarah Trubnick Retailer Owner/Wine Director The Barrel Room
Deric Wenzler Retailer Sommelier, Wine Buyer The Carriage House At Baum & Blume
Ryan Taylor Retailer Manager The Hidden Vine
Waldemar Albrecht Retailer Wine Specialist The Spanish Table
Martin Haro Retailer Crew Member Trader Joe's Company
Edward Lee Retailer Hospitality Sales Manager Treasury Wine Estates
Russell Moy Retailer Host Urbano Cellars
Jonas Carlson Retailer Director Of Operations Vine Connections
Tyler Kennedy Retailer Wine Director Vinebox Inc. // Usual Wines
Ken Hanson Retailer Sales Vintage Wine Marketing
Cheryl Inaba Retailer Wine Specialist Vintage Wine Merchants
Steven Sherman Retailer Owner William Cross
Neil Mechanic Retailer Sourcing Manager Wine Access
Mike Andrews Retailer Sales Rep Wine Concepts
Phuttinan Niemkorn Retailer Sommelier Wine So Cru
Bryan Kane Retailer Wine Buyer Winery Collective
Kat Hardegen Retailer Asst. Wine Buyer Winery Collective
James Vliet Retailer Sales Associate x-press Market
LISTA DE PRESENÇAS – SEMINÁRIO 1:
Tipologia Nome Apelido Cargo Empresa
Distributor Tiffany Getten Fine Wine Market Manager Young's Market Company
Hospitality Edward Fung Manager Carmona & Gee Caterers & Party Planners
Hospitality Gus Dedo Wine Specialst Grape & Grain
Hospitality Jordan Spaulding Bar Manager Sessions At The Presidio
Hospitality Jose Delgado Sommelier Mourad
Hospitality Kerry Jo Rizzo Sommelier Foreign Cinema
Hospitality Lindsey Young Beverage Director Gozu
Hospitality Nicky Beyries Bar Manager Foreign Cinema/Laszlo Bar
Importer Elizabeth Grubel Director, Old World Wine Acquisitions Intervine
Importer Michael Miller Sale Manager Bock Wine And Spirits
Importer Raymond Vigil President Vigilant Wines
Importer Rich Reader Proprietor Rich Reader Wine Broker
Importer Sunny Liu Wine Consultant Smith-Anderson Wine Group
Retailer Phoebe Flynn Sales Associate Plumpjack Wine & Spirits
Media Akiko Delgado Blogger/ Wset Diploma Student Days Of Wine And Craft
Media Amy Sherman Writer Freelance
Media Don Neel Neel Wine Business Monthly
Media Ilona Thompson Editor Palatexposure
Media John Loose Journalist The Cork Dork
Media Nancy Brazil Writer Pull That Cork
Media Susannah Chen Journalist Raconteur
Other Allen Balik President Club Essence - Savor Life Through Wine
Other Charlotte Rawa Luxury Sales Manager Treasury Wine Estates - Penfolds
Other Christopher Jackson Wine And Spirit Specialist Bay Area Events Specialist Staffing
Other Gwendolyn Osborn Education & Outreach Wine.Com
Other Liz Thach, Mw Distinguished Professor Of Wine Distinguished Professor Of Wine
Other Lucia Volk Wine Educator Mindfulvine.Com
LISTA DE PRESENÇAS – SEMINÁRIO 2:
Tipologia Nome Apelido Cargo Empresa
Hospitality Alex Silverman Sommelier Singlethread Farms
Hospitality Barbara Roberts Wine Buyer Richmond Country Club
Hospitality Carolyn Carlson Hospitality Consultant Forma Llc
Hospitality David Roberts Wine Buyer Richmond Country Club
Hospitality Jordan Spaulding Bar Manager Sessions At The Presidio
Hospitality Suzanne Chowla Sommelier Chez Tj
Importer Christine Adams General Manager X Winery
Importer Dan Wilkowsky Sales Winebuzz Marketing
Importer Ellen Udoff Owner Winebuzz Marketing
Importer George Massarweh Buyer Domaines Wine Imports
Importer Olga Troxel Manager Vincity Llc
Importer Scott Barber President Green Pin Wines
Importer Sunny Liu Wine Consultant Smith-Anderson Wine Group
Retailer Barrett Marsalek Winemaker Amicus Cellars
Retailer Marija Jovanovic Vip/Trade Coordinator Stag’S Leap Wine Cellars
Retailer Phoebe Flynn Sales Associate Plumpjack Wine & Spirits
Retailer Roland Manuel Creative Director/ Founder Sip & Saveur
Retailer Russell Moy Host Urbano Cellars
Media Cesar Cruz Blogger Affairs of the Vine
Media Joyce Kucharvy Blogger Activeboomeradventures.Com
Media Nancy Brazil Writer Pull That Cork
Media Tom Kucharvy Editor & Blogger Activeboomeradventures.Com
Other Allen Balik President Club Essence - Savor Life Through Wine
Other Bridget Vierra Promotion & Events Coordinator MB Vierra Wine Education & Consulting
Other Christopher Jackson Wine And Spirit Specialist Bay Area Events Specialist Staffing
Other Payal Vora Wine Professional Parallel 45 Wines
Other Richard Ehrenberger Wine Consultant J&S Vin
LISTA DE PRESENÇAS – SEMINÁRIO 3:
Tipologia Nome Apelido Cargo Empresa
Distributor Allison Hupp Wine Educator Southern Glazer'S Wine & Spirits
Hospitality Alice Moye Food / Wine Pairing Consultant Vicolo
Hospitality Barbara Roberts Wine Buyer Richmond Country Club
Hospitality David Roberts Wine Buyer Richmond Country Club
Hospitality Edward Fung Manager Carmona & Gee Caterers & Party Planners
Hospitality Gabriel Ricketts Sommelier Evo Cellars
Hospitality Suzanne Chowla Sommelier Chez Tj
Importer Elizabeth Grubel Director, Old World Wine Acquisitions Intervine
Importer Henry Him Owner Henri Louis Fine Wine
Importer Matthew Giuffrida Consultant Vvws/ Disegni
Retailer Carrie Upson General Manager Plumpjack Wine And Spirits
Retailer Michael Donohue Wine Merchant Back Room Wines
Retailer Phoebe Flynn Sales Associate Plumpjack Wine & Spirits
Retailer Waldemar Albrecht Wine Specialist The Spanish Table
Media Joyce Kucharvy Blogger Activeboomeradventures.Com
Media Nancy Brazil Writer Pull That Cork
Media R. Gallyot Producer/Host Kwmr Radio'S Airwaves
Media Tom Kucharvy Editor & Blogger Activeboomeradventures.Com
Other Alexandra Steven Trade Advisor Wine, Beer & Spirits Business France
Other Allen Balik President Club Essence - Savor Life Through Wine
Other Christopher Jackson Wine And Spirit Specialist Bay Area Events Specialist Staffing
Other Fanny Gonzalez Tasting Room Lead Wrights Station Vineyard & Winery
Other Gabriella Toro Wine Consultant Casa del Bosque
Other Luke Laubaugh Director of Winemaking Eno-Logic
Other Payal Vora Wine Professional Parallel 45 Wines
Other Richard Ehrenberger Wine Consultant J&S Vin
DESCRIÇÃO GERAL DO EVENTO:
A prova foi implementada Sir Francis Drake Hotel, espaço central e com boas acessibilidades.
Na sala de prova, foram dispostas mesas ao longo do espaço onde os produtores puderam apresentar
até 10 referências diferentes em cada mesa. No hall de entrada para sala de provas e para a sala dos
seminários foi servido um pequeno buffet.
Paralelamente foram ainda implementados 3 seminários dirigidos ao trade local liderados pelo Wines
of Portugal Ambassador, Eugénio Jardim e pela oradora local convidada Gillian Balance, MS.
Neste evento foi implementada a tecnologia RFID permitindo fornecer os contactos dos convidados
aos Produtores participantes e enviar informação sobre os produtores aos convidados.
MATERIAL DE POS: - Convites, catálogos, tabletents, badges, banners, autocolantes de mesa, tasting mats e tasting notes para o seminário
CONVITE CATÁLOGO
TABLETENTS SINALÉTICA
SINALÉTICA BADGES
BANNERS BANNERS
TASTINGS MATS DO SEMINÁRIO
TASTING NOTES DO SEMINÁRIO
STICKERS
O EVENTO:
Descrição do espaço e montagem de sala:
Prova Volante em grande escala para profissionais do sector em São Francisco. A prova foi realizada no Sir Francis Drake Hotel.
Programa / Horário
Prova: 12:00 – 17:00
Seminars:
Blends de Brancos Regionais: 12:30 –13:30 Blends de Tintos Regionais: 14:00 – 15:00 Portuguese Sweet Decadence: 15:30 – 16:30
Local/ Decoração
A sala foi decorada com tabletents, caminhos de mesa e materiais de POS da Wines of Portugal.
Menu
Entradas: Espetadas de frango Batatas e fatias de chouriço Wraps de bacon Rissóis de bacalhau
Pratos principais: Variedade de carnes e enchidos Queijos, queijo brie, queijo suíço, cheddar, azul e havarti Tostas Legumes grelhados e antipastos Azeitonas
Sobremesa: Pastéis de nata em miniatura
Tecnologia RFID:
Cada convidado recebeu uma pulseira com um chip RFID no check-in. Cada produtor tinha um scanner RFID, o que permitia à digitalização da pulseira de todos os
convidados com quem interagiam, para trocar informações de contacto e facilitar o follow-up. A tecnologia RFID também permitiu verificar rapidamente os convidados que participaram nos
seminários. Após o evento, cada convidado recebeu um e-mail com a tabela de produtores que visitou, com links
para o site de cada produtor e o portfólio de vinhos. Todos os produtores receberam a lista de convidados com informações de contacto, através do
scanner RFID.
Trade: (Divulgação/ Parceiros de Recrutamento/Participação)
- Base de Dados da Sopexa (400+ contactos de trade em São Francisco): 3 convites, 3 email merges, 1 email de confirmação, 1 email de reminder final.
- Sopexa: Telefonema, e-mail ou mensagem de texto para todos os contactos inscritos no evento para confirmar a sua participação alguns dias antes do evento.
- Please the Palate (parceiro media) (4000 contactos): 3 convites. - SevenFifty (base de dados de trade): Lançamento do evento no Calendário Comercial. - GuildSomm (base de dados de trade): Lançamento do evento no Calendário Comercial.
Relações Públicas: (Divulgação / Participação)
- A divulgação e recrutamento foi efetuada através da base de dados da SOPEXA (120 contactos de imprensa em São Francisco): 1 email de convite, 1 reminder, 1 junção de email, 1 email de confirmação, 1 email reminder final, divulgação pessoal para organizar reuniões individuais.
- 25 membros da imprensa marcaram presença na prova. - Os membros da imprensa eram um conjunto de media local, escritores especializados e bloggers de
vinho. - Coordenação de uma reunião entre Sónia Vieira e Filipa Anunciação (Wines of Portugal) e 1 Órgão de
Comunicação Social durante a Prova em São Francisco: James Melendez, Blogger e Fundador de James the Wine Guy: James entrevistou Filipa Anunciação e Sónia Vieira numa sala privada durante a prova para discutir o crescimento de Portugal nos próximos 10 anos, viagens e turismo para determinadas regiões, mudanças ecológicas em Portugal, regiões vinícolas próximas de Lisboa, produção de espumantes, principais regiões do mercado americano e varietais autóctones. James vai colocar esta informação no seu blogue.
AVALIAÇÃO DO EVENTO: RESULTADO DA AVALIAÇÃO DOS PRODUTORES:
AVALIAÇÃO:
Principais Sucessos:
Boa afluência e excelente combinação de perfis com profissionais do comércio, tomadores de decisão, líderes de opinião e comunicação social de São Francisco.
Popularidade dos seminários.
Alguns perfis comerciais importantes que participaram: - Jason Coelho, Co-Owner of HGC Imports Inc. (Importer) - Robert Stockton, Owner of Pacific Vine International (Importer) - Ron Sperring, Buyer at Winebow (Distributor) - Christian Gourdin, Manager at Epic Wines & Spirits (Distributor) - Kirk Walker, Buyer at K&L Merchants (Retailer) - Dennis Grsy, Wine Supervison at BevMo! (Retailer) - Carrie Upson, General Manager at Plumjack Wine & Spirits (Retailer) - Aaron Young, Head Sommelier at Farallon (Restaurant)
- Chelsea Sawyer, Sommelier at Merchant Roots (Restaurant) - Lindsey Young, Beverage Director at Gozu (Restaurant) - Jose Oviedo, Wine Director at Montesacro Pinseria (Restaurant) - Fernando Merino, Beverage Manager at Four Seasons SF (Hotel) - Matt Rowland, Director of Restaurants at Ritz-Carlton (Hotel)
Principais Desafios:
A sala da prova era pequena, dificultando a circulação dos convidados e o controlo de temperatura da sala.
RECOMENDAÇÕES E ASPETOS A CONSIDERAR:
Ter em consideração o tamanho do local. Aumentar o número de lugares por seminário, de forma a aumentar o interesse e a procura. Nos seminários, deve-se considerar um sistema de pré-registo para participantes (quando fizerem o
check-in fisicamente, devem ter um bilhete de forma a que se possa oferecer bilhetes extras no caso de no-show).
AVALIAÇÃO QUANTITATIVA (1-5): 5
1 - 20% ABAIXO DOS OBJETIVOS 2 - 10% ABAIXO DOS OBJETIVOS 3 – OBJETIVO ALCANÇADO
4 – 10% ACIMA DOS OBJETIVOS 5 – 20% ACIMA DOS OBJETIVOS
AVALIAÇÃO QUALITATIVA (FRACO-BOM-EXCELENTE): +0.5
FRACO = -1 BOM = +0.5 EXCELENTE=+1
AVALIAÇÃO GLOBAL: 5.5
AVALIAÇÃO QUANTITATIVA + AVALIAÇÃO QUALITATIVA
FOTOGRAFIAS DO EVENTO: