Grand-Opening PlanGrand-Opening PlanNanshan Jiahua SchoolNanshan Jiahua School

Dorothy QIDorothy QI

MenuMenu

Promotion before the OpeningPromotion before the Opening

Media / Special Invitation/ Direct Promotion / Weibo & FacebookMedia / Special Invitation/ Direct Promotion / Weibo & Facebook

Mutual Operator /PartnershipMutual Operator /Partnership

ItineraryItinerary The preparation for the Opening NightThe preparation for the Opening Night

First part 18:00-19:30First part 18:00-19:30

Sect Part 19:30-20:45Sect Part 19:30-20:45

Last part 20:50-21:00Last part 20:50-21:00

A Glance at the new schoolA Glance at the new school

Media PromotionMedia Promotion

1. Press 1. Press Conference: Sept. Conference: Sept. 20, Nanshan 20, Nanshan School (2 days School (2 days before opening before opening day)day)

2. The Grand 2. The Grand Opening Event Opening Event (Open to Media)(Open to Media)

Who Will Be There?Who Will Be There?

Four Local Chinese NewspaperFour Local Chinese Newspaper

Who Will Be There?Who Will Be There?

A local English A local English Newspaper and a Newspaper and a MagazineMagazine

Who Will Be There?Who Will Be There?

Shenzhen Party Shenzhen Party

(Website Forum)(Website Forum)

Nandu InternetNandu Internet

Direct Marketing PromotionDirect Marketing PromotionDirect MarketingDirect Marketing Foot trafficFoot traffic Department StoresDepartment Stores

(Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall)(Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall)

Special InvitationSpecial Invitation

English InvitationsEnglish Invitations Chinese InvitationChinese Invitation

Where To Target?Where To Target?

Around the Nanshan SchoolAround the Nanshan School

Around the Futian SchoolAround the Futian School

District Subway StationsDistrict Subway Stations

Shenzhen University CampusShenzhen University Campus

Nanshan Science & High-tech ParkNanshan Science & High-tech Park

Mutual OperatorsMutual Operators

Bars in COCO ParkBars in COCO Park

Bars in Nanshan Bars in Nanshan

Come With Your Friends!Come With Your Friends!

Sent the Invitation by Sent the Invitation by E-mail To Nearly E-mail To Nearly 20,000 Existing 20,000 Existing Customers And Customers And Contacts.Contacts.

Big Discounts! 20% Big Discounts! 20% OFF for You Both!OFF for You Both!

Bigger Discount for Bigger Discount for Group Buy!Group Buy!

3 Persons---25% OFF3 Persons---25% OFF 5 Persons---30% OFF5 Persons---30% OFF

@Jiahua in Weibo@Jiahua in Weibo

Transfer the opening information to Transfer the opening information to at least 5 friends and @ Jiahua at least 5 friends and @ Jiahua

You Will Get 100JHD!You Will Get 100JHD!

The Grand Opening NightThe Grand Opening Night

18:00-21:00 Sep 22th, Thursday night18:00-21:00 Sep 22th, Thursday night Jiahua Language SchoolJiahua Language School’’s second campus s second campus

@ Nanshan Coastal City. @ Nanshan Coastal City.

Delicious Food & DrinkDelicious Food & Drink

Famous Cook Mirko Famous Cook Mirko

BBQ on the BalconyBBQ on the Balcony

Music / Pictures / VideosMusic / Pictures / Videos

Project event pictures Project event pictures

@jiahua on the wall @jiahua on the wall

with musicwith music

Good stories of students Good stories of students

( Dolphin and Lisa)( Dolphin and Lisa)

First part: Socilized Time First part: Socilized Time (18:00-19:30)(18:00-19:30)

Enjoy the food, drink Enjoy the food, drink and BBQand BBQ

Chat with old friends Chat with old friends & new friends& new friends

Get information from Get information from JiahuaJiahua’’s teachers s teachers and consultantsand consultants

Second Part: The Big NightSecond Part: The Big Night(19:30-21:00)(19:30-21:00)

The famous Local The famous Local Band Band ““Mind the Mind the GapGap””

will bring us the will bring us the Opening show!Opening show!

Here are our hosts Here are our hosts –– Eric and Gracie!! Eric and Gracie!!

Welcome Patrick to speechWelcome Patrick to speech

Patrick is a very Patrick is a very experienced and experienced and popular English popular English teacher at Jihuateacher at Jihua

He is responsible He is responsible for the English for the English Teaching at Teaching at Nanshan SchoolNanshan School

6 Door prize !6 Door prize !

Tree Door PrizesTree Door Prizes

for Chinese Studentsfor Chinese Students

3rd Prize: 30 days English Free Class 3rd Prize: 30 days English Free Class x4 x4

2nd Prize: 3 months English Free Class 2nd Prize: 3 months English Free Class x2x2

1st Prize: 1 year English Free Class 1st Prize: 1 year English Free Class x1x1

6 Door prize !6 Door prize !

Three Door Prizes Three Door Prizes

for Foreign Students for Foreign Students

3rd Prize: 10 hrs Free Mandarin Class x4 3rd Prize: 10 hrs Free Mandarin Class x4

2nd Prize: 20 hrs Free Mandarin Class 2nd Prize: 20 hrs Free Mandarin Class x2x2

1st Prize: 50 hrs Free Mandarin Class 1st Prize: 50 hrs Free Mandarin Class x1x1

Welcome High Level StudentsWelcome High Level Students

Linsey: Linsey: a high school student a high school student who just won the second place of who just won the second place of Shining Star English Contest in Shining Star English Contest in the whole Chinathe whole China

The Champion of 2012 The Champion of 2012 Business Contest@jiahuaBusiness Contest@jiahua

The Champion and the The Champion and the runner-up of 2012 runner-up of 2012 Maderine Mania@jiahuaMaderine Mania@jiahua

3rd Prize Open (19:45)3rd Prize Open (19:45)

The four students will share their The four students will share their stories@Jiahua and show their wonderful stories@Jiahua and show their wonderful language skills!language skills!

Then they will chooseThen they will choose

the lucky audience the lucky audience

who win the 3rd prizewho win the 3rd prize

Entertainments ProgramEntertainments Program

Two Teacher RepresentativesTwo Teacher Representatives

Tyrone Tyrone –– Who can Who can speak both great speak both great English and English and Maderine!Maderine!

Gracie - Our Gracie - Our excellent Mandarin excellent Mandarin Teacher!Teacher!

2nd Prize Open (20:15)2nd Prize Open (20:15)

Tyrone and Gracie will show the biggest Tyrone and Gracie will show the biggest features and strength of Jihuafeatures and strength of Jihua’’s Classes!s Classes!

Then they will choose the 2nd Prize!Then they will choose the 2nd Prize!

Entertainment ProgramEntertainment Program

Do you want to Do you want to show your talent?show your talent?

Singing/Dance/JokeSinging/Dance/Jokess

Show us what you Show us what you can do and you will can do and you will get 500 JHD for get 500 JHD for your show !!your show !!

Welcome Professor Tang!Welcome Professor Tang!

Professor Tang is a famous Mandarin Professor Tang is a famous Mandarin expert in Shenzhen University expert in Shenzhen University

He is also a good friend of Jiahua SchoolHe is also a good friend of Jiahua School

1st Prize Open (20:45)1st Prize Open (20:45)

Professor Tang will choose the luckiest Professor Tang will choose the luckiest audience to win the 1st prize!audience to win the 1st prize!

Last Part: Sign Now ForLast Part: Sign Now ForGreat Savings!Great Savings!

20% off just for 20% off just for tonight!!tonight!!

Group buy is more Group buy is more cheaper! cheaper!

30 days free Class 30 days free Class for you if your for you if your friend sigh the deal friend sigh the deal over 6 months over 6 months tonight!tonight!

Budget ListBudget List

Press Conference Fee 500/per media 8 Media 4,000 RMB

Invitation Flier 10,000pcs 3,000 RMB

Direct Marketing Fee 500 /per day 3 days 1,500 RMB

Catering Fee 4000 for Food&Drink 1000 for BBQ 5,000 RMB

Decoration 1000 1,000 RMB

Gifts 1000 100 RMB

Total 15,500 RMB

The EndThe End