GRAMEEN DANONE FOOD LtdSocial innovation

to bring nutrition to the poor in Bangladesh

& to valorize and professionalize

local populations

Our Business model in Bangladesh

A Social Business model with 5 objectives

• Improve living conditions of the poorest in the community by involving them in all stages of the business model

• Profitability to ensure return on capital and sustainability

• Preserve natural resources as much as possible

• Health through nutrition at a very affordable price for all Bangladeshi children

• Micro / proximity business model to ensure ownership and learning by local population, and macro replication

– With networked autonomy

Total population: 144 million - 80% rural

41% aged below 14Average family size: 4.9GDP / cap : 600$ a year

(Indon.: 1,200$)Density 1000 p. / km²

Sources : 2004 statistical yearbook of Bangladesh, 2005 estimates on total population, household income per day

€2.9-4.1 a day(233-333Tk)

<€1 a day (<83Tk)

€2-2.9 a day

(167-232Tk)

Bangladesh background: population pyramid

Grameen DanoneProject

11%11%

>€4.1 a day(>333Tk)

16%16%

22%22%

14%

37%37% €1-2 a day

(83-166Tk)

Key health/nutrition concerns in Bangladesh

Micro Nutrition Issues

- Iron (49% among young Iron (49% among young children)children)- Vitamin B2Vitamin B2- CalciumCalcium- Vitamin CVitamin C- Vitamin AVitamin A- Iodine and zinc likelyIodine and zinc likely

Health Concerns

- Stunting (41% of young children) - Diarrhea

- Polluted water (arsenic, bacteria)

Source: Grameen/local NGOs

Macro Nutrition Issues

- 87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely

- Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA)- Protein deficiency

ShoktiDoi contains milk, sugar, date molasse, starch, Zinc, Iron, Vitamin A, Iodine and Danone special blend of yoghurt cultures (Lactobacillus Bulgaricus, Streptococcus Thermophilus).

Each 60 g cup of ShoktiDoi brings ~ 12.5% of RDA in Calcium and is fortified with 30% of RDA in Zinc, Iron, Vitamin A and Iodine.

ShoktiDoi is produced by Grameen Danone Foods Ltd in a small modern factory in Bogra, built with the Danone know-how on quality and food safety.

ShoktiDoi has been specifically developed by Danone’s experts in R&D, with technical help of GAIN, to fulfil the nutritional needs of children in Bangladesh and to contribute to their healthy growth by bringing them the benefits of milk, live cultures and other micronutrients they lack.

ShoktiDoi, a yoghurt full of nutrition

Benefits of micronutrients and live cultures

• Objective :Evaluate the impact of a fortified vs non-fortified yogurtEvaluate the impact of a fortified yogurt vs no regular yogurt consumption at all

• Specifics :Evaluate the impact of the fortified yogurt on morbidity, growth, cognitive development and status indicatorsOver periods of 6 months and one year

Principal investigator: Sunil Sazawal MD, MPH, PhDPrimary Institution: Johns Hopkins university, USACollaborating Institution: Center for Micronutrient Research, IndiaPartnership: GAIN (funding and technical advising)

Efficacity study currently on going with

•A mission: support social businesses such as GDFL– bringing health through food to as many people as possible– in areas where Danone can concretely add competencies

•Projects: Grameen-Danone + 3 others projects in incubation phase in Africa and Asia, in Water, Baby-Food and Dairy

•A Financial tool : French SICAV: to finance those social businesses (10% of 65M€)

•A Network : Danone, NGOs, suppliers, subscribers, local teams, academics… who want to engage into social business solutions (www.danonecommunities.com)

A network with complementary knowledge

Technical expertise & assistance in local regulatory environment,

micro-credit financing, agriculture mgt, distribution and consumer

education

50%

50%Technical expertise in R&D,

nutrition, manufacturing, quality, marketing

Technical expertise in fortification, nutrition marketing, efficacy study

Professor Muhammad Yunus about training

Source : youtube.com

Video

Little stories of empowerment : experience to educate

Sales’ladies

Impactfu

l

volunteers

danone.communities

network

Autonomous

factory

Social Innovation for nutrition Autonomy & Learning

1/ Build a network of complementary knowledge

2/ Experience to educate

Thank you for your support!