(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update
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![Page 1: (Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c926cb4a795953758b458f/html5/thumbnails/1.jpg)
MOBILEYOUTHAROUNDTHEWORLD10KEYSTATISTICSFOR2011
www.MobileYouthAroundTheWorld.com
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www.MobileYouthAroundTheWorld.com
CLICKTODOWNLOADTHEFREEPDFwww.MobileYouthAroundTheWorld.com
![Page 3: (Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c926cb4a795953758b458f/html5/thumbnails/3.jpg)
#1GLOBALGROWTHThereare1.8billionmobileowningyouth
intheworld.
Asastandalonecountrythey’dbethebiggestintheworld.
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#2INDIA
By2012,oneinfiveofthe
world’smobileowningyouthwillbelivingin
India
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#3SPENDINGYouthspend$350billionannuallyonmobileservices–oroneintendollarsoftheirdisposable
income
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SOURCEMOBILEYOUTH2011
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#4ATTACHMENT60%ofyouthsleepwiththeirmobilephones
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#5SOCIALSURVIVALGiventhechoicebetweenspendingtheirlast$10on
toppingupthephoneoronfood,80%ofyouthwouldchoose
thephone
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#6MOBILEINTERNETMobileinternetisnowthede‐factoaccesspointforyouthin
mostcountriesSOURCEMOBILEYOUTH2011
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#7NEXTGENMESSENGERYouthSMSusewillfall20%inthenext5yearsasaresultof
Next‐GeneraaonMessengerservices(BBM,Weibo,Whatsup,QQetc)
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#8SOCIALINNOVATIONThemobileindustryhasmade$1trillionfromSMSoverthelastdecade.YouthdiscoveredSMS.Whatwill
theydiscovernext?
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#9RECOMMENDATION
Youthwillbuymoresmartphonesin
2011asaresultofword‐of‐mouththanadverasing
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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#10LIKEDVSLOVEDTheHandsetbrands
youth“liked”madeup20%ofindustry
profitsand65%of
marketshare.Thebrandsyouth
“loved”madeup80%profits,35%market
share
www.MobileYouthAroundTheWorld.com
SOURCEMOBILEYOUTH2011
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www.MobileYouthAroundTheWorld.com
CLICKTODOWNLOADTHEFREEPDFwww.MobileYouthAroundTheWorld.com