Graffiti Eaters Brochure

Company Profile And Corporate Overview

Removing graffiti Australia-wide for the past 35 years

The Graffiti EatersAustrAliA’s Most ExpEriEncEd And succEssful GrAffiti And stAin rEMovAl AwArd winninG ExpErts

Over the last 35 years we have developed a solid reputation for our unique ability to remove any type of graffiti from any surface and from any location nation-wide, fast!

We use advanced market-leading technologies to remove unsightly graffiti in full compliance with current OH&S, International Quality (ISO) and Environmental Management Standards...without scarring or leaving any shadows while cutting labour costs to you by 45% over industry average.

Our business motto is simple: ‘You Want It Off, We’ll Get It Off!’

We provide graffiti and stain emergencyremoval service across Australia including the following locations:

The GraffITI eaTers have WOrked WITh ausTralIa’s fOremOsT cOmpanIes, OrGanIsaTIOns, and InsTITuTIOns, IncludInG:

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Meet the company’s Managing directorMark Mackenzie

AustrAliA’s Most ExpEriEncEd And succEssful GrAffiti And stAin rEMovAl AwArd winninG ExpErts

Mr Mackenzie is the Managing Director of the Graffiti Eaters Pty Ltd, a multi award winning specialised

industrial cleaning company. He has 22 years of hands-on experience in the graffiti management and stain removal industry, and has maintained his company’s position as the industry’s innovative leader for over 35 years.

Mr Mackenzie is a serial entrepreneur and Director of Elite Myotherapy Pty Ltd, a specialised muscle management service to elite athletes and sports professionals.

He is also a private pilot and has a degree at RMIT University, qualifying in Mechanical Engineering with honours in 2004.

Mr Mackenzie has been appointed to the Golden Key National Honour Society in recognition of outstanding scholastic achievement and excellence.

As his final year thesis at RMIT Mr Mackenzie studied the removal of surface deposits from hard surfaces using laser technology. This technology formed the basis for the vehicle construction and technology used by The Graffiti Eaters Technicians today.

Mr Mackenzie is also a recipient of the highly-acclaimed Company Directors Course Diploma bestowed upon him by the highly-respected Institute of Company Directors.

Mr Mackenzie has assisted hundreds of corporations around Australia improve their company image with cost-effective graffiti reduction programs and industrial cleaning services that have rescued many from environmental prosecutions.

The Graffiti Eaters successfully remove graffiti and stains on a daily basis from: • Office Buildings• Signs• Religious Properties• Schools• Retail Properties• Apartments• Homes• Industrial Properties• Government Properties• Universities• Trains• Company vehicles• Airport• Motorways and Freeways• And more…

Mr Mackenzie’s Engineering Thesis on removing stains from hard surfaces

1You want it off, we’ll get it off!

The Graffiti Eaters ‘wall Of Fame...’propriEtArY surfAcE rEstorAtion sYstEM

2 the Graffiti Eaters • www.graffitieaters.com.au

The Graffiti Eaters started back in 1977, and we have developed our

own proprietary surface restoration system from the ground up enabling us to produce superb and consistent results for clients.

The Graffiti Eaters use leading-edge proprietary techniques that comply with current OH&S and Environmental Management best business practice to remove unsightly graffiti tagging, quickly and without affecting the underlying surface.

To ensure the highest level of best business practice, The Graffiti Eaters complies with International standards (IsO). We were the first company in our industry to achieve these high standards for quality back in 1995.

We developed our proprietary surface restoration system from the ground up. No other company has access to the state-of-the-art formulations and environmental equipment we have devised.

Our custom-built surface restoration vehicles, chemical technology and quality processes have all been purpose-built and designed for graffiti removal.

Our vehicles carry giant 1000L water tanks on board, and hose lengths of 100m to solve your graffiti problem in minimum time reducing costs for you!

We employ qualified mechanical engineers who study the science of surface deposit removal from substrates to ensure our technology is at the cutting edge of technological development.

Every one of our surface restoration Technicians is qualified via an extensive technicians training program, which covers the latest techniques and environmentally friendly graffiti and stain removal processes.

We have also developed revolutionary anti-Graffiti coating Technology that creates an ‘invisible barrier’ guarding your property from spray paint and permanent marker which protects areas prone to graffiti!

The Graffiti Eaters have integrated four management standards in the company to ensure you receive consistent quality, delivered via safe work practices with appropriate risk management and designed with a commitment to the long term interests of the environment.

To ensure accurate job management that responds fast to your urgent requests, we have invested in the latest cloud software technology that delivers job information direct from our field technicians via tablet computers to your desktop for job tracking and costing.

Plus, our Integrated Management System is audited by third party auditors to ensure the level of service delivered to clients is first class and constantly improving.

Plus, our Surface Restoration Vehicles are equipped with the latest GPS technology for accountability and efficiency.

Even our team of professional surface restoration technicians have been pre-screened as safe to work with children, minors and teenagers. This condition is required when they work at Schools and Universities.

At the Graffiti Eaters we go to great measures to make sure that our team delivers a superb customer service that goes beyond your expectations.

Proprietary Surface Restoration Vehicle

The Graffiti Eaters ‘wall Of Fame...’

Combing experience with cutting edge technology and expertise, The Graffiti Eaters can remove graffiti and stains from:• Brickwork• Concrete• Bluestone• Sandstone• Bitumen• Limestone• Granite• Marble• Terrazzo• Steel, Aluminium, Stainless Steel, Colorbond• Surface Coatings like Zincalume, Galvanising and Powder Coating• Screen Printed/Computer Cut Vinyl Signage• Trees• Stained Timber• Thatched Timber• Timber Paling Fences• Painted Surfaces• Concrete/rendered surfaces• Automotive Duco• Fibreglass Boats• Perspex, Plastic• Ceramic Tiles and Grout Joints• Rubber• Glass, both plain and laminated

Since 1977, we have ‘seen it all’ and removedit! We are licensed, fully insured and thirdparty certified and audited. With a full-time CertIV qualified Safety and Training Officer on theteam, we are up-to-date with all current safetyprocedures.


$20 Million Public Liability Insurance

Fully accredited to international standards

The Graffiti Eaters - Customer SatisfactionAwArd winninG sErvicE And ExpErtisE - GuArAntEEd!


“If you’re not satisfied with our graffiti removal work, we’ll return, at our expense, to ‘treat’ the property until you’re completely happy.”

The GraffITI eaTers WOn The fOllOWInG aWards fOr busIness excellence:2012 ExPONENTIAL IDOL AWARD - Innovation in field-based cloud computing and tablet technology.2001 KESAB AWARD - Innovation and Excellence in graffiti removal processes and practices in South Australia.2000 CITy OF WEST TORRENS - Excellence in Business practices in preventing storm water pollution.1998 TELSTRA & VICTORIAN GOVERNMENT SMALL BUSINESS AWARDS - Finalist IBM Business Owner Award.1997 FAI LIFE ENTERPRISE AWARD - My Business Success Magazine.1997 TELSTRA & VICTORIAN GOVERNMENT SMALL BUSINESS AWARDS - Pursuit of Excellence.1997 ARTHUR ANDERSEN ENTERPRISE AWARD - Honourable mention in customer satisfaction.1996 TELSTRA & VICTORIAN GOVERNMENT SMALL BUSINESS AWARDS - Finalist Quality Management.1996 FAIR TRADING AWARDS - Award of Merit for demonstrating excellence in customer service.

The Graffiti Eaters Guarantee

The Graffiti Eaters - Customer SatisfactionAwArd winninG sErvicE And ExpErtisE - GuArAntEEd!

TheGraffITI eaTers

cOmpanY a

cOmpanY b

cOmpanY c

Company in operation over 35 years 4 7 7 7

family business in 2nd generation 4 7 7 7

Staffed office for personal attention 4 7 4 7

IsO 9001 certified 4 7 4 4

as 4801 certified 4 7 4 4

IsO 14001 certified 4 7 7 7

Australian Institute of Petroleum Accreditation 4 7 4 7

$20m Public Liability 4 7 4 4

Operates nationally 4 7 4 7

Proprietary Chemical Technology with range of 33 chemicals

4 7 7 7

Cloud-based client portal for job management 4 7 7 7

award-winning and recognised cleaning results 4 7 7 7

6 month minimum trained Technicians 4 4 7 7

4.5 tonne truck to comply with road load restrictions 4 4 7 7

Vehicle equipped to collect waste water while on site 4 7 7 7

Vehicle equipped with road traffic management equipment

4 4 7 7

Quiet vehicles with PTO drive technology 4 7 7 7

1000L of water carried on vehicle for speed on site 4 7 7 7

paint colour matching on site 4 7 7 7

facade cleaning service 4 4 4 4

Oil stain removal service 4 7 4 4

coating application service 4 4 4 4

service Guarantee 4 7 4 7


how The Graffiti Eaters Compare To The Competition!


The Graffiti Eaters historical TimelineMilEstonEs And AchiEvEMEnts

here’s how the company grew from its humble beginnings to the national corporation that it is today.

Graffiti was becoming more prolific in Australia, particularly in Melbourne, with the development of mobile paint and texta application aids and a culture of youth who had less respect than previous generations. Plus, graffiti become a quick and cheap way for political organisations to make a point that was seen by many, and gained media exposure.

A clever Melbourne inventor named Peter Oshannessy saw a growing need to find ways to remove spray paint from masonry substrates. It was unique compared to brush applied paint in terms of how it penetrated deep into substrates. he developed a truly unique 3-stage chemical extraction process that wasn’t used anywhere in the world. It was able to achieve results previously not possible, and in quick time.

Pressurised water equipment worked well when reliable, but wear and the cost of maintenance were becoming issues affecting service delivery. Peter set up test rigs with equipment sourced from all over the world to develop an easier-to-maintain system. an Italian-made pressure pump was determined to be the best for flow rate, pressure and reliability and was imported for use.

Peter was keen for a change and sold the business to Rod and Maureen Mackenzie. Rod had a background in sales and business management and saw the potential in the industry and relocated the business to Wattle Glen. With Maureen running the office and Rod out in the field, the business quickly grew by expanding its range of services.

1970s

1975

1982

1989

chemical process developed to chemically neutralise acid carbon after a fire and restore masonry surfaces in buildings, very popular with insurance companies.

1988

Melbourne was becoming a patch-work quilt, as the only means of covering graffiti was to paint it out. Not a popular option particularly on heritage-listed buildings.

1973Paint companies around the world developed harder setting spray paint with better adhesion as the technology increased in popularity in the building and automotive industries for touch-ups. This made graffiti harder to remove without substrate defacement, so more advanced chemical compositions with finer grade chemicals were required. As demand grew, Peter struggled to employ staff able to perform the work because of the complexity of the chemical knowledge required. The business remained a one-man operation.

1987

1970

1973

1975

1982

1987

1988

1989

First truck

Second truck


The Graffiti Eaters historical TimelineMilEstonEs And AchiEvEMEnts

The technology and level of control required to deliver the pressurised water precisely to the working surface for perfect results was highly critical in the quality process. Rod continually tested and refined the equipment with many significant industry breakthroughs to combat environmental and safety challenges. Maintenance and upkeep was still very onerous, and consumed most weekends so that the equipment was right for the next week’s work.

The Graffiti eaters were one of the first 20 companies in australia to invest in mobile phone technology, and although a 1-minute call cost close to $4.00 the service was a hit with clients. That meant The Graffiti Eaters could be onsite quicker to remove offensive graffiti. Rod was working 7 days a week and very long days trying to keep up with demand, and was involved in a car accident caused by fatigue which provided a wake-up call.

Two additional vehicles were built and staff employed to service clients. The mobile phones enabled staff to call Rod for technical advice and overcome some of the technical complexity issues.

A 3rd family member, Rod’s daughter Sharon, joined the company to assist Maureen in the office. The investment in chemical testing was expanded and solutions were found to successfully remove graffiti without trace from sandstone, limestone and granite surfaces. A factory was purchased in Bundoora to house vehicles, materials and the office as the company out-grew Rod’s home.

1990

1991

1992

Advanced technology developed to remove graffiti paint from Colorbond sheets.

The Graffiti Eaters win a tender with ETSA Corporation to look after all their assets in the whole of SA, a contract which is still held today.

1994 1995

A 4th family member, Rod’s son Mark, joined the company after completing his degree in Mechanical Engineering at RMIT. for his final year thesis he investigated ‘the removal of surface deposits from hard surfaces’ and looked at laser technology and advanced chemistry to remove paint and graffiti. Anti-Graffiti Coatings to protect buildings prior to being hit with graffiti, thus making them easier to clean, were manufactured, trialled and tested behind closed doors.

1993

1990

1991

1992

1993

1994

1995

Mark and Rod built the first The Graffiti eaters ‘ultimate I’ special purpose surface restoration vehicle, the first of its kind anywhere in the world. The vehicle was based on a 4.5 tonne truck chassis and offered unparalleled speed in the field, cutting graffiti removal times by 45% while at the same time providing a one-stop-shop for everything needed for pressure cleaning, stain removal and painting with onboard paint colour-matching systems.

1994

Demand in Adelaide saw the company open its first interstate office with the appointment of Rick Bleasdale as State Manager. Rick is still with the company today. Demand quickly grew, with more vehicles and trained technicians required.

1995

Technician training


The Graffiti eaters expands into sydney, central coast and newcastle.

Fifth family member, Mark’s wife Karen, joins the company in a marketing capacity.

Award Won - Honourable Mention in Customer Service – Enterprise Award Arthur Anderson.

Award Won - 1997 Pursuit of Excellence Award – Telstra & Vic Government Small Business Award.

Award Won - Rod Mackenzie wins the My Business Success/FAI Life Enterprise Award presented in Sydney.

The company receives a great write-up in the My Business Success Magazine.

The Graffiti eaters expands into larger offices in Melbourne with full training, R&D testing and vehicle construction facilities.

The Graffiti Eaters expands into Brisbane and Gold Coast.

To manage operations more efficiently $90,000 was invested in a custom-written software package to help control and manage the company’s operations.

Sixth family member, Sharon’s husband Nathan, joins the company as a Technician and Training Officer.

award Won - Telstra & victorian Government small business awards.

finalist Ibm business Owner award.

1997

1998certification to IsO 9002 Quality standard is achieved, the first company to do so in the industry. (Now IS9001)

The Graffiti Eaters ‘University of Graffitiology’ was established as an advanced training centre to accurately transfer the knowledge that Rod and Mark had to new Surface Restoration Technicians that joined the company. Conducted like an apprenticeship, with practical and theory components with

exams, it is the most advanced training course of its kind for this industry. It uniquely covers the in-house systems, equipment and chemical technology used

for all situations.

award Won –finalist in the Telstra & victorian Government small business award.

award Won – award of merit - fair Trading award.

1996

new chemical formulations developed to extract graffiti from granite and sandstone with market-leading results.

1999

Techniques, mechanical and chemical were tested and developed with the drought onset to cater for responsible water management that became increasingly important.

2000

1996

1997

1998

1999

2000

And thE MilEstonEs continuE…

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Rod & Maureen Mackenzie on Cover


2001

Award Won – City of West Torrens SA – For excellent business practices in preventing storm-water pollution.

New cleaning solutions developed for removing graffiti paint from painted surfaces without damage.

2003

‘ultimate II’ surface restoration vehicle developed inhouse with PTO pump drive off truck engine to reduce noise and carbon pollution, vehicle weight and maintenance of stationary engines. Waste water collection and storage available onboard vehicles as standard.

2005

smartphone technology adopted for emailing photos direct to clients from site, before and after job.

2006

Company receives Certification to OH&S System AS/NZS 4801-2001 and Environmental System AS/NZS 14001-2004.

AIP Petroleum Industry accreditation achieved.

Vehicle GPS technology implemented for accountability and efficiency.

2008

New cloud-based job management software implemented with client portal for logging jobs and seeing all job and site history, so clients see job progress live via their own PC.

2010

‘The Graffiti Eaters Invisible’ anti-graffiti coating range released to market.

2011

Technician Job management via tablet computers in the field developed.

2012

Award Won – KESAB Gold Award for innovation and excellence in graffiti removal processes and practices in South Australia.

new chemical formulations were developed that extracted deeply-ingrained oil from concrete, which enables results never before achievable in the market-place.

2001

2003

2005

2006

2008

2010

2011

2012

Engineers developing new processes


we Can Also remove Tough Stains....wE hAvE dEvElopEd propriEtArY tEchnoloGY to dEAl with A widE vAriEtY of clEAninG solutions

The stain eaters is a division of The Graffiti eaters who specialise in restoring hard surfaces damaged by all types of stains.

The full range of services company wide includes:

• Graffiti Removal.• Graffiti Audits and Prevention Strategies.• Graffiti Coating Design and Application• Stain Removal – Rust, Water, Ink, Dye, Glue, Oil, Tar, Egg, Tyre Mark, Salt

Deposits.• Fire Restoration, Soot and

Carbon Cleaning• Chewing Gum Removal• Sky Light Cleaning.• Pavement Cleaning and Sealing.• Bill Poster Removal.• Facade Cleaning.• Building Exterior Cleaning.• Factory Internal Washouts.• Oil and Grease Stain and

Spill Clean-up.• Coating Stripping and Resealing.• Machinery Cleaning

We provide safety enhancementsand products including:

• Factory Floor Coatings.• Pavement Sealing.• Anti-Slip Coatings.• Line Marking/Reflective Safety Lines.

We also provide ‘dIY’ kits for property managers

• Portable Kits for Removing Graffiti.• Cleaning Chemicals for Graffiti.• Odour Treatment.• Anti-Graffiti Coatings.

Building facade cleaning

Terracotta tile stain removal and sealing

Anti graffiti coating

DIY graffiti removal kit

Rust stain removal

Chewing gum removal

Soot and carbon removal


we Can Also remove Tough Stains....wE hAvE dEvElopEd propriEtArY tEchnoloGY to dEAl with A widE vAriEtY of clEAninG solutions

Graffiti removal Gone wronginexperienced companies can permanently scar your building

If you are not careful with the company you select to remove your graffiti problem you could end up with an

even more expensive problem to repair.

Unfortunately, as this industry is not regulated there are some unscrupulous ‘graffiti removers’ performing unacceptable work as seen in the images above.

If graffiti is incorrectly removed, then you may also have ongoing issues with salt deposits, rising damp and premature brick crumbling, and in the worst circumstances, structural failure.

When graffiti is sprayed onto your masonry walls (brick, concrete, sandstone and granite) it penetrates and soaks deep into the surface, like ink into paper!

It takes a highly-skilled technician with experience and patience to draw it out with the right technology without eroding or degrading the original surface.

That’s why you need to call us BEFORE you do anything. The sooner the better since the cost of removing recently applied graffiti is less than if you let it settle…

Result achieved by competitor

Result achieved by The Graffiti Eaters

Graffiti bleed-through and poor colour matching Brickwork pitted and eroded

Building facade cleaning

Anti graffiti coating


did you know that:

• Most graffiti removal companies fail within 5 years due to the technical and legislative complexities (The Graffiti eaters have been around for over 35 years – that’s seven TImes lOnGer than the industry average!)

• If used by unskilled people, even mild chemicals can damage Colorbond, signage and paintwork.• 20% of the work The Graffiti Eaters get called in to do is fixing up the poor

quality work of other graffiti removal companies, or worse – unqualified cleaning companies.

• you are legally responsible for the tradespeople you have on site and the safety of the work they do!• Repairworkresultingfromapplicationofincorrecttechniquescanbe5timesmoreexpensive

than the original job cost!

hiring The Graffiti Eaters Costs less! Because we have the right equipment we can save you up to 45% billable time onsite when compared to our competitors who don’t have this specialised equipment.

We will remove the graffiti or stains, safely and within the stated quotation. We employ only experienced and knowledgeable professionals who have been thoroughly trained using only our own cutting-edge graffiti removal methods, science and techniques.

Many removal companies can only remove graffiti from simple surfaces and resort to abrasive techniques or the quick-and-easy ‘paint over’ solution. But, we specialise in those ‘tough’ jobs that require an extraordinary level of skill, patience and experience to restore any surface to its original condition.

After all, if you Want It Off, We’ll Get It Off! That’s our promise, our guarantee.

did you Know

did you Know

Qualified technician arrives on site to assess the correct removal method required. Site risk assessment is conducted.

The cleaning solution is allowed to ‘dwell.’ As it softens the graffiti, it breaks down the molecular structure and draws the paint to the surface.

Now that graffiti is dissolved, water under pressure is used to throughly rince every crevice.

Proprietary cleaning solution is mixed on site to suit the graffiti and surface type and applied to the graffiti.

Graffiti that is now on the surface is removed with a second treatment of cleaning solution and any underlying shadows now targeted.

The final result is a perfectly clean wall with no shadows left behind or surface damage sustained. A wall correctly cleaned, can be cleaned thousands of times.

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melbOurne • GeelOnG • sYdneY • WOllOnGOnG • neWcasTle • adelaIde • brIsbane • GOld cOasT • sunshIne cOasT • perTh

HEADQUARTERS: 29 The Concord Bundoora, Vic 3083 Australia T: 1300 305 307 F: 1300 305 308 • [email protected]

SunShinE COASTBriSBAnEGOld COAST

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MAinTAininG AuSTrAliA’S iMAGE

As the first graffiti and stain removal experts in Australia, the Graffiti Eaters have over 35 years experience and use advanced market-leading technologies to ensure that graffiti is completely removed. we’ll get stains

out of hard surfaces quickly, for a great price and incredible results.

www.graffitieaters.com.au www.staineaters.com.au

Graffiti Eaters Brochure

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