Graffiti?

Advertising?

Guerrilla Marketing

Low Budget, High Impact

Interactive and embedded ads

Product placement

Oh My God! A BOMB???

No, just the Mooninites Ignignokt and Err

“Very sinister appearance”, “wires”, “batteries”

Boston; New York; Los Angeles, California; Chicago, Illinois; Atlanta, Georgia; Seattle, Washington; Portland, Oregon; Austin, Texas; San Francisco, California; and Philadelphia, Pennsylvania.

New York advertising firm, Interference Inc.

Eugene Register-Guard: Portland ignores advertising campaign that bombed in Boston

Mooninites

Get yours today

http://www.registerguard.com/news/2007/02/02/printable/a1.devices.0202.L4CMvEp2.phtml?section=nation_world

Portland ignores advertising campaign that bombed in BostonBy Denise Lavoieand Jay LindsayPublished: Friday, February 2, 2007BOSTON - In nine cities across the country, including Oregon's largest city, blinking electronic signs displaying a profane, boxy-looking cartoon character caused barely a stir. But in Boston, the signs - some with protruding wires - sent a wave of panic across the city, bringing out bomb squads and prompting officials to shut down highways, bridges and part of the Charles River. Something that may have been amusing in other cities was not funny to authorities here, the city that served as the base for the hijackers who carried out the Sept. 11 attacks. Officials defended their reaction Thursday even as two men charged in the case, and some residents, mocked the response as overblown. Young Bostonians familiar with the unconventional marketing tactics used by many companies tended to see the city's reaction as unmitigated hysteria. Tracy O'Connor, 34, a retail manager, called the police response ``silly and insane,'' contrasting it with that in other cities where no one reported concerns about the devices - an advertising gimmick for the Cartoon Network show ``Aqua Teen Hunger Force.'' ``We're the laughingstock,'' she said. Public safety officials and a large segment of Boston's older generation condemned the publicity campaign as unthinkable in today's post-9/11 world. ``Just a little over a mile away from the placement of the first device, a group of terrorists boarded airplanes and launched an attack on New York City,'' police Commissioner Edward Davis said in an interview. ``The city clearly did not overreact,'' he said. The devices didn't prompt calls in any other cities. Davis said that as calls were coming in about the electronic signs in rapid succession Wednesday afternoon, police also received reports of two devices that resembled pipe bombs and had a confirmed report of a man walking down the hallways of New England Medical Center making a rambling speech about ``God getting us today'' and ``This would be a sorry day.'' Officials found 38 blinking electronic signs on bridges, at a subway station, a hospital, Fenway Park and other spots in and around the city. In New York, officers found only two of the devices - both attached to overpasses. Portlanders have reported finding at least three of the devices. They were found in some of the trendier neighborhoods and were not near bridges or other infrastructure. They were removed by Thursday. Portland Police Bureau spokesman Brian Schmautz said he had not seen any of the devices nor had he heard from anyone who had. John Doussard, a spokesman for Mayor Tom Potter, said the first that office knew of the devices was from a phone call from a reporter Wednesday afternoon. ``We've had no calls from Portlanders,'' he said. ``We hadn't heard boo.'' Jo Baltz, a bookkeeper for Portland's World Cup Coffee and Tea, had one sitting on a filing cabinet Thursday and called ``him'' cute. "I don't think `bomb' ever hit our minds - we all just watched him and laughed at him,'' she said. Officials have vowed to hold responsible Turner Broadcasting Inc., the parent company of the Cartoon Network. Two men who authorities say were paid to place the devices around Boston pleaded not guilty Thursday to placing a hoax device and disorderly conduct. Peter Berdovsky, 27, and Sean Stevens, 28, were released on $2,500 cash bond - apparently amused by the situation, even though they face up to five years in prison. They met reporters and TV cameras and launched into a nonsensical discussion of hairstyles of the 1970s.. Some enterprising people got to the devices before police: At least seven were for sale Thursday afternoon on the Internet auction site eBay, ranging in price from $500 to $2,100.