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Graduate Diploma

in

Management (Grad.Dip.Mgmt)

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Graduate Diploma in Management

About the Course

CMI have teamed up with the ICM – Institute of Commercial Management to offer a comprehensive

Management Studies post graduate qualification. The Graduate Diploma in Management Studies is a

level 8 post graduate course recognised under the National Framework of Qualifications in the UK and

Ireland.

This programme is suited for newcomers to management who wish to gain a comprehensive

understanding of the principles and practice of management. It is also designed to provide supervisors,

managers and advanced level business graduates, from all industry backgrounds, with an excellent

diploma in management qualification that will enhance career progression and refresh existing skills.

The structure of the Graduate Diploma in Management programme ensures that participants are able to

develop both academic knowledge and practical management skills. The Graduate Diploma in

Management Studies is awarded by the ICM, Institute of Commercial Management which is

internationally recognised in over 120 countries across the world.

In particular, the corporate project allows students to really engage at a strategic research level with

managers in their organisation. Many employers are impressed with the outcome of the project as it

offers strategic solutions and direction that is badly needed in organisations to-day.

A recent survey at CMI indicated 72% of students of the Graduate Diploma have really benefited from

the course receiving promotions, acquiring new job positions and salary increases within one year of

completion.

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Management Studies Course Aims & Objectives

The aim of the Graduate Diploma in Management level 8 post graduate course is to provide you with the

key forward planning and strategic skills necessary to be a competent manager. You will learn the

thinking behind best management practice and will be able to identify the fundamental driving forces

behind successful businesses and organisations. The course sets out clear guidelines for effective

management by helping participants develop their own management style, manage information and

communication, plan and manage resources and recruitment as well as competently manage finances.

The principles of strategic management, Human Resources and Marketing Management are explored to

help you think strategically, deal with people management issues, as well as manage all aspects of

promotion and awareness of your organisation. You will acquire key financial management skills, which

is vital in sustaining a profitable business. Most importantly, you will learn the qualities required to be

an effective leader of an organisation, which helps motivate staff and drive the organisation to meet its

targets and objectives. The Graduate Diploma in Management qualification is comprehensive and aims

to provide you with the skills required to be an effective and professional manager.

The purpose of the Graduate Diploma is to take you to a higher understanding of management

processes and procedures by linking Business, Management theory, financial management, HR, & other

key areas of management together.

Graduate Diploma in Management Studies - Core Subjects

There are 8 key subject areas to cover and an Advanced Diploma in Business Studies is awarded on

completion of the first four subject areas:

1. Strategic Management

2. Human Resources Management

3. Marketing Management

4. Customer Service

5. Financial Management

6. Corporate Project

7. Leadership Studies

8. The International Business Environment

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Course Overview

Strategic Management:

Nature of Strategic Management & its stages, Key Terms in Strategic Management, Strategic

Management Model & its benefits, Business Ethics & strategy, Strategies in Action: Types of Strategies,

Strategic Management in Governmental Organisations and Small Firms, Writing & Evaluating Mission

Statements, External Assessment: External Audit, Internal Assessment: Nature of an Internal Audit,

Strategy Analysis & Choice, Cultural Aspects of Strategy Choice, Politics of Strategy Choice, Role of Board

of Directors, Strategy Implementation, Management Issues, Managing Conflict, Linking Performance &

Pay to Strategies, Managing Resistance to Change, Human Resource Concerns when Implementing

Strategies, Strategy Review, Evaluation & Control: Nature of Strategy Evaluation , Characteristics of an

Effective Evaluation System on Contingency Planning, Auditing, Guidelines for Effective Strategic

Management.

Marketing Management:

The Critical Role of Marketing in Organisations & Society, Managing the Marketing Process, Marketing

Planning, Analysing Marketing Opportunities: Marketing Information Systems & Research, Analysing

Consumer Markets & Buyer Behaviour, Analysing Business Markets, Researching & Selecting Target

Markets: Measuring & Forecasting Market Demand, Market Segmentation & Selecting Target Markets,

Designing Marketing Strategies: Marketing Strategies for Differentiating & Positioning the Marketing

Offer, Testing & Launching New Products & Services, Managing Products through their Life Cycle,

International Marketing programmes, Managing Product Lines, Brands & Packaging, Pricing Strategies &

Programmes, Selecting & Managing Marketing Channels, Retailing & Wholesaling, Promotion-Mix

Strategies, Designing Advertising and Direct Marketing campaigns, Sales-Promotion & Public Relations

Programmes, Devising & Implementing Marketing Programmes, Controlling & Coordinating Marketing

Activities.

Human Resource Management:

Individual Differences, Perceptions, Communications, Motivation, Industrial Psychology, Behavioral

Theories, Research Studies, Group Dynamics, Personal & Group Goals, HR Planning: Recruitment &

Selection, Interviewing, Selection Testing, Validation of Testing Procedures, Training, Systems Approach

to Training, Induction Programmes, Job Analysis: Job Description, Job & Person Specification, Job

Evaluation, Development of a Human Relations Approach: Role of Personnel Department, Supportive

Management Styles, Industrial Relations.

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Customer Service:

Importance of Customer Service and Customer Satisfaction, Challenges & Barriers to Excellent Customer

Service, Customer Expectations, Reputation Management Techniques for Exceeding Customer

Expectations, Keys to Credibility, New Trends in Customer Service, Problem Solving Strategies,

Importance of Follow Up, Formulating a Plan for Success, Why a Strategy, Empowerment: Steps to

Empowering Customer Service Providers, Communications in Customer Service, Characteristics of

Challenging Customers, Motivation, Leadership in Customer Service, Coach or Counsellor, Characteristics

of Excellent Leaders, Customer Retention & Measurement of Satisfaction, Value of Existing Customers,

Delivering Customer Service to the Changing Marketplace, New Technology, Enhancing Service

Experiences, Building Customer Loyalty and retention programmes, Rewards of providing Excellent

Customer Service.

Financial Management:

The Construction of Financial Statements, Company Accounts, Cash-Flow Statements, Using Accounting

Information, Ratios & Accounting Standards, Management Accounting: Marginal Costing, Budgeting,

Capital Investment, Appraisal, Sources of Business Finance, Long-term sources of finance, Short-term

sources of finance, Mergers and Takeovers, Horizontal & Vertical Integration, Basic Group Accounts,

Capital Markets, Stock Exchanges, Share & Bond Issues, Rights & Bonus Issues.

Leadership Studies:

Nature of Leadership, Major Research Approaches, Comparing Leadership Theories, Nature of

Managerial Work, Theory of Demands & Constraints, Research on Situational influences, Changing

Nature of Managerial Work, Application for Managers, Effective Leadership Behaviour: Case Studies,

Leadership Behaviour Taxonomies, Evaluating the Behaviour Approach, Participative Leadership:

Delegation & Empowerment, Nature & Consequences of Participation, Guidelines for Delegating,

Empowerment, Role-Making Theories, Power & Influence, Managerial Traits & Skills, Contingency

Theories of Effective Leadership, Charismatic & Transformational Leadership, Leading Change in

Organisations, Change Processes, Different Types of Organisational Change, Influencing Organisational

Culture, Leadership in Teams & Decision Groups, Procedures for Facilitating Team Learning, Guidelines

for Team Building, Strategic Leadership, Developing Leadership Skills, Leadership Training Programmes,

Ethical Leadership & Diversity, Managing Diversity in the workplace.

International Business Environment:

Exploration and examination of the international impact of Political, economic and financial events on

local and regional businesses.

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Corporate Project:

The Characteristics of Strategic Decisions, Levels of Strategy, Developing a Strategic Perspective,

Strategic Decision Making in Practice, Development of Solutions, Cultural View of Patterns of Strategic

Change, Analysing the Environment, Auditing Environmental Influences On Organisations, Strategy

Evaluation Techniques: Planning & Allocating Resources.

This module involves preparation and submission of a corporate project on your organisation. The

corporate project allows you to really engage at a strategic research level with managers in your

department or organisation. Many employers are impressed with the outcome of the project as it offers

strategic solutions and direction that is badly needed in organisations today.

Methodology

The principle method of learning is through assignments, case studies, course notes, lectures and

examinations. You are expected to read recommended books to accelerate your learning.

AWARD

• Graduate Diploma in Management- ; Award Body: ICM (UK) – Post Graduate level 8

International Award

Recognised under the National Framework of Qualifications

Cost and Duration

The Graduate Diploma in Management Studies is 9 months in duration and there are eight modules to

complete. Lectures take place one evening a week. Please refer to CMI website for current up to date

course cost. All course fees are payable in advance unless you are unemployed or work part-time, in

which case, a two payment instalment plan is offered. See Terms & Conditions on ‘Book a Course’ part

of CMI website. Please note places are limited.

Booking

To book simply log on to the ‘Book a Course’ part of CMI’s website and submit your details together

with a 300euro deposit by the deadline date.

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Progression

Graduates of this programme go on to pursue a Post Grad Degree in Management or or a Masters of

Business (MBS) or Masters of Business Admin (MBA).

Course Eligibility

Places are limited for this programme. This course is open to people from any educational background

and with various levels of work experience. If you are anxious about your eligibility, please contact CMI

and a representative will be more than happy to assist you in choosing the right course.

Why choose CMI?

1. Students receive a Graduate Diploma in Management Studies post graduate qualification which

is internationally recognised to level 8 post graduate standard. The award is issued, by the ICM,

Institute of Commercial Management (UK) through CMI.

2. CMI is registered as a quality education provider by HETAC – Higher Education Training and

Awards Council and is registered with the Department of Education offering courses recognised

under the NFQ, National Framework of Qualifications.

3. Since 2004, CMI has built an excellent reputation with employers as one of Irelands leading

Management educators.

4. CMI brings over 50 years of combined Management Studies experience from our panel of

qualified Management professionals.

5. CMI has demonstrated in the past five years that they are committed to Management

excellence. Courses are annually researched and updated to meet the demands and needs of

Strategic Managers.

6. Many past students now work in junior, middle and senior Management positions for some of

the leading Irish and international companies.

7. Online course notes, journals, information websites and relevant articles are available online to

download at all times.

8. Courses are centrally located off Dame Street, Dublin 2

9. CMI Lecturers work in Management and Management consultancy and can provide you with

personal insights relevant to real world scenarios. They offer you class exercises and

assignments which allows you to develop your Management knowledge/skills in a stimulating

class environment.