Grad School Project: Content Analysis of Social Media Usage of VICTORY (Church) Philippines (August...

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Content Analysis Report

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This is a powerpoint presentation I have prepared for one of my grad school subjects.

Transcript of Grad School Project: Content Analysis of Social Media Usage of VICTORY (Church) Philippines (August...

Page 1: Grad School Project: Content Analysis of Social Media Usage of VICTORY (Church) Philippines (August 3 - 15, 2013)

Content Analysis Report

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VICTORYVictory is a member of Every Nation 

Churches and Ministries  family of churches and ministries, a worldwide movement of churches. As a member church, we subscribe to the Every Nation mission:

To honor God and establishChrist-centered, Spirit-empowered,

socially responsible churchesand campus ministries in every

nation

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Locations and Services:

North Luzon – 16 churchesCentral Luzon – 11 churchesMetro Manila – 14 churchesSouth Luzon – 17 churches

Visayas – 6 churchesMindanao – 8 churches

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BRIEF HISTORY In June of 1984, Rice Broocks, Al Manamtam, and Steve and Deborah

Murrell  led a team of sixty-five American university students on a one-month summer mission trip in Manila’s University Belt. After two weeks of evangelistic meetings at the Girl Scout Auditorium, the new church moved into the basement of the Tandem Theater on Recto Avenue. At that time, the congregation consisted of about 150 high school and university students.

By 1986, the U-Belt congregation spread to Makati, then to Tuguegarao, Dagupan, Baguio, Los Baños, and other Philippine cities and abroad. Victory has sent Filipino campus ministers and church planters to serve as cross-cultural missionaries in Afghanistan, Australia, Bangladesh, Cambodia, China, Guam, India, Latvia, Malaysia, Russia, South Africa, the United Arab Emirates, and Vietnam. Besides these long-term missionaries, numerous short-term evangelism and medical teams have been sent to more than a dozen nations.

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PRODUCTS AND SERVICES

Church Service (on Sundays) Conferences Worship Services Kids Church Scholarship Relief Efforts Discipleship Books (Apps, E-Books) Run Events Feeding and Literacy Programs Campus Ministry Church Planting Missions (Worldwide) Victory Groups – Discipleship Mission Water Baptism

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FACEBOOK ACCOUNT

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FACEBOOK PAGEChurch/Religious OrganizationLikes: 60,208Talking about This: 5,255 Last post: August 30Each Victory Church has their own FB PageContent Analysis Inclusive Dates: 08/03-08/15

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FACEBOOK PAGE

HEADER PHOTOChanges every time they have a new ‘series’.

A series would be, a series of week-long sermons based on a central theme.

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SERVICE SERIES

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ANNOUNCEMENTSAnnouncements included:

Videocasts of Conference –watchPodcasts of Every Nation Service –downloadPodcasts of Victory Series Service –listenRecap Video of Every Nation (EN) World Conference – watchService Schedule & New Series

Week of August 3-15, name of Series: ‘More Than A Song’.

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PRODUCTS & SERVICES

PodcastsVideocastsVideosBlogs Church Service

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PHOTOGRAPHS

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TWITTER ACCOUNT (Main)

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TWITTER ACCOUNT (U-Belt)

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TWITTER PAGETwitter Name: @victoryphTweets: 8,126Following: 105Followers: 36,951Last Post: August 30

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TWITTER PAGETweets (August 3 – 15): 154

Events and Announcements: 37Bible Verses: 117

Busiest Day for Posting: Mon. & Tues.Actual Posts: 35Retweets: 119

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TWITTER PAGEWords Most Used:

71: God64: Us58: We53: You17: Lord, Weak15: Life14: Strength9: Love8: Faith7 & Below: Great, Jesus, Heart, Source, People, Power, Glorify, Mighty, 

Prayer, Light, Hope, Blessed, Strong, Bless, Flesh, Foundation, Anchor

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WHO DO THEY FOLLOW?

Victory PastorsVictory ChurchesEvery Nation Asia & EN PhilippinesMission Ministries & Church MinistriesNGOsEvents Page (EN Conferences)

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ANNOUNCEMENTSTestimony (Blog)RaceForLife 2013 Event Strategic Planning Meeting (ENPhil)Service Schedule ReminderPodcast of SeriesDownload Conference SeriesWorld Missions UpdateWorld Conference Announcements  

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PRODUCTS & SERVICES

PodcastsVideocastsVideosBlogs Church Service

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PHOTOS

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Thank you.

Honor God.Make Disciples.