Gracious Fashion pvt.ltd

8/14/2019 Gracious Fashion pvt.ltd

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PROJECT REPORT ONINTERNATIONAL MARKETING

ANDEXPORT - IMPORT

MANAGEMENT

TOPIC :-FASHION JEWELLERY

ACADEMIC YEAR :-

2008 - 2009

SUBMITTED TO - Prof . TELANG



GROUP MEMBERS

NAME ROLL NO.

MAYURI BAIT02

SANJALI CHOUDHARI07

POONAM GUPTA16

POOJA KAMBLE23

SMITA PATIL35



TOPIC COVERED



PROFILE OF GRACIOUS FASHION LIMITED

ABOUT…

OUR IDENTITY

NAME: GRACIOUS FASHION PVT. LTD.…………….Make you feel beautiful……….

BRAND NAME: CHARMING LADY

OUR COMPANY• It is Pvt. ltd Company, registered under government on 30th June,

2006.• Established on 2nd April, 2006.with Initial capital of Rs.4 crores• We aremanufacturer and exporter.• Our company had entered International Market in financial year 2007-

08.

OUR OFFICE ADDRESS: 909, Ijmima complex,9th floor, behind Goregoan sports club,Link road, Malad (west)Mumbai- 400 064, Maharashtra.(INDIA)

MANUFACTURING UNIT: M/6 Bhandara nagar,S.V.Road,Malad (west),

Mumbai-400 064, Maharashtra.

OUR TARGET MARKET

DOMESTICALLY: Mumbai, New Delhi

INTERNATIONALLY: USA (Washington)

OUR MAIN FOCUS MARKET: - Middle Class (Masses wise)



OUR PRODUCT :

DOMESTIC INVOLVES:

Fashion Jewellery

INTERNATIONALLY INVOLVES:

BEADS JEWELLERY (Necklaces, earring, bracelets)

Types

FANCY BEADS SIMPLE BEADS VENETIANBEADS

DOTTED BEADS

SILVER FOIL

BEADS

KIRKIRA

BEADSBUMPY BEADS FACETED BEADS

FURNACE

SILVER FOILBEADS

GOLDEN FOILBEADS

DUAL TONEBEADS

STRIPE BEADS

EYE BEADSRAINBOW

GLASS BEADSLUSTER GLASS

BEADSFROSTED GLASS BEADS

DOUBLE COLOR BEADS

LAMPWORKBEADS

TEARS BEADS PENDANTS

WRAPPEDSILVER FOIL

BEADSFLOWER BEADS

PRINTED

GLASS BEADSCOLOUR FOIL GLASS BEADS

SPARKLEGLASS BEADS

GLASS FINGER RING

CERAMIC

BEADSMIXTHESE ARE VERY POPULAR

MIXSILVER

FOIL BEADS

MIXFANCY

GLASS BEADS

MIXKIRKIRA

GLASS BEADSMIXFROSTED GLASS BEADS

MIXLUSTER BEADS

MIXRAINBOWBEADS

MIXSIMPLEBEADS

MIXDOUBLE COLOUR BEADS

MIXVENETIONBEADS

MIXCOLOUR FOIL BEADS

FIRE POLISHED

MOULDEDGLASS

CHATONS

ACRYLIC BEADS

http://www.indianbeadhouse.com/fancy-beads.html

http://www.indianbeadhouse.com/simple-beads.html

http://www.indianbeadhouse.com/venetian-beads.html


http://www.indianbeadhouse.com/dotted-colored-beads.html

http://www.indianbeadhouse.com/silver-foil-beads.html


http://www.indianbeadhouse.com/kirkara-beads.html


http://www.indianbeadhouse.com/bumpy-beads.html

http://www.indianbeadhouse.com/faceted-beads.html

http://www.indianbeadhouse.com/furnace-silver-foil-beads.html



http://www.indianbeadhouse.com/golden-foil-beads.html


http://www.indianbeadhouse.com/dual-tone-beads.html


http://www.indianbeadhouse.com/stripe-beads.html

http://www.indianbeadhouse.com/eye-beads.html

http://www.indianbeadhouse.com/rainbow-glass-beads.html


http://www.indianbeadhouse.com/luster-glass-beads.html


http://www.indianbeadhouse.com/frosted-glass-beads.html

http://www.indianbeadhouse.com/double-color-beads.html


http://www.indianbeadhouse.com/lamp-work-beads.html


http://www.indianbeadhouse.com/tears-beads.html

http://www.indianbeadhouse.com/pendants.html

http://www.indianbeadhouse.com/wrapped-silver-foil-beads.html



http://www.indianbeadhouse.com/flower-beads.html

http://www.indianbeadhouse.com/printed-glass-beads.html


http://www.indianbeadhouse.com/colour-foil-glass-beads.html

http://www.indianbeadhouse.com/sparkle-glass-beads.html


http://www.indianbeadhouse.com/glass-finger-ring.html


http://www.indianbeadhouse.com/glpcat/clnt_cat_ep.pl?pcid=16083&cloc=10036004_10057601_10237070

http://www.indianbeadhouse.com/mix-bead.html

http://www.indianbeadhouse.com/mix-silver-foil-beads.html


http://www.indianbeadhouse.com/mix-fancy-glass-beads.html


http://www.indianbeadhouse.com/mix-kirkira-glass-beads.html


http://www.indianbeadhouse.com/mix-frosted-glass-beads.html

http://www.indianbeadhouse.com/mix-luster-beads.html


http://www.indianbeadhouse.com/mix-rainbow-beads.html


http://www.indianbeadhouse.com/mix-simple-beads.html


http://www.indianbeadhouse.com/mix-double-color-beads.html

http://www.indianbeadhouse.com/mix-venetian-beads.html


http://www.indianbeadhouse.com/mix-color-foil-beads.html


http://www.indianbeadhouse.com/chatons.html




http://www.indianbeadhouse.com/beaded-necklace.html





























http://www.indianbeadhouse.com/tears-beads.html

http://www.indianbeadhouse.com/pendants.html




http://www.indianbeadhouse.com/flower-beads.html



http://www.indianbeadhouse.com/colour-foil-glass-beads.html








http://www.indianbeadhouse.com/mix-bead.html







http://www.indianbeadhouse.com/mix-frosted-glass-beads.html







http://www.indianbeadhouse.com/mix-double-color-beads.html














OUR PRODUCT RANGE :

IN DOMESTIC:

Starting from: Rs.300-Rs.2000

IN INTERNATIONAL:Starting from:

Necklace: US $18.54-$43Bracelets: US $14.37-$26.76Earring: US $12.70-$19.69

OUR BANK: STATE BANK OF INDIA

OUR CURRENT A/c NO:

58007928339

OUR MODES OF COMMUNICATION:

InternetTrade exhibitions

Export promotion councilB2B

OUR ME ANS OF TRANSPORT AND FORWARDING AGENT: Our consignments are transported through sea routes andforwarding work is done by ‘LEELAM Transport ltd.’

REGISTRATION :

• We are registered under Export Promotion Council and our membership no.5625

• We are registered under Director General of Foreign Trade (DGFT)and our IEC No.0397012497

• Our PAN Card NO.AAEPM5463DFT001

• We have Replenishment License



OUR CONTRACTED SHIPPING COMPANY :

ELLERMAN ( MUMBAI)

PORT OF LOADING:

JNPT (NHAVA SHEVA, NAVI MUMBAI)

PORT OF DESTINATION:

PORT ANGELES(WASHIGTON, U.S.A.)

OUR CUSTOMERS

• Orbit Creation

• Dallas Bead Ltd.

• Texas Innovative

• Swan Creation

• Rolex International

CURRENCY RATE:

EXPORT: USD

IMPORTING COUNTRY:

CHINA (Shanghai)

OUR CUSTOMIZED PRODUCTION : -



We offer the facility of providing customized version of products. Wemake complete efforts to materialize the ideas of our clients as perfectly aspossible to ensure optimum customer satisfaction. We custom-tailor our products in terms of designs, color, extra embellishments etc., according tothe different customer specifications.Our product range is available at the most competitive rate. Both our standardized as well as customized versions are manufactured keeping inmind the feasibility of the end consumers whom our clients ultimately cater to.

Our Infrastructure:-

Infrastructure is the backbone of our production process. We haveincurred a huge investment in developing a state-of-the-art infrastructural

framework. We employ cutting-edge technology machines that are capableof delivering a maximized output in relatively less amount of time andthereby help us meet sudden surge of demand in the market.The technologies involved in our machines are such that it is compatible toany other advanced fittings and attachments and are also changeableaccording to specialized customer requirements.

Our Human Resource:-

We possess a well-coordinated team of professionals supervisingthe entire process of production. A positive work environment and a teamspirit is maintained in the unit to ensure a healthy atmosphere that isinherently essential for the success of the enterprise in the long run.

Our management, staff and labor force are trained respectively byindustry professionals and in-house experts to impart them with theindustry knowledge and make them understand the core ethics of our business proposition. It helps them to work in a more informed manner andmake them feel to be an essential part of the company. This provides them

with job satisfaction, which finally results in an improved productivity, bothin terms of quality and quantity.

Online Communication:-

We welcome bulk queries from buyers, importers, distributors andretailers from any corner of the world. Our client consultants shall promptlyget back with complete information against your specific inquiries



OUR INSURANCE COMPANY: LIC PVT. LTD.

OUR JEWELLERY DESIGNER: “VRINDA CHHIBBAR”.

TURNOVER :In year 2006-07, 1 croreIn year 2007-08, 3 crores

GRACIOUS FASHION PVT. LTD.



…………………….MAKE YOU FEELBEAUTIFUL



A DAZZLING SUCCESS STORY

India’s gems and jewellery Industry is a bright star of economy,

and one of the important foundationof country’s export-led growth. It is aleading foreign exchange earner and one of the fastest growing sectorsaccounting for 13.41% of the India’s total merchandise exports duringfinancial year 2007-08. The Industry has registered a remarkable growthover the last four decades, with exports grown from US$ 29.35 million in1966-67 when the Gems and Jewellery Export Promotion Council (GJEPC)was established, to US$ 20.9 billion in financial year 2007-08.

FOREIGN TRADE POLICY

Highlights of the Foreign Trade Policy and other Recent Notificationsof the Govt. of India

The Indian industry has received a boost from the industry-friendly regimeushered in by the Ministry of Commerce & Industry, Government of India . Major highlights of the Foreign Trade policy 2004 – 2009 updated as on April 11 th , 2008

are :

• The limit value of jewellery parcels for export through foreign post office( including via speed post ) has been raised from US $ 50,000 to US$75,000

• The export of colored gemstones on consignment basis has now beenallowed

• Surat ( Surat Hira Bourse ) has been included the port of export for gold/silver/platinum jewellery

• The time period for re-import of branded jewellery remaining unsold hasbeen extended from 180 days to 365 days

• The replenishment authorization for duty free import of consumables,machinery, tools and equipments has been extended to cut & polisheddiamonds.



• The income tax exemption available to 100% EOUs under section 10B of Income Tax Act, which was set to expire on 31.3.2009 has now beenextended to 31.3.2010

• To re-emphasize the importance of modernization in export unit, the

customs duty payable under EPCG has been reduced from 5% to 3% .

• Introduction of Benign Assessment procedure for assesses engaged inDiamond Manufacturing and trading who declare profits from suchactivities at 6% or more of the turnover .]

• Import of Cut & Polished Diamonds, Import of Cut and Polished ColoredGemstones, Rough Diamonds and Rough Colored Gemstones, andRough Synthetic stones allowed at zero percent duty .

•Duty on Rough Cubic Zirconia has been reduced from 5% to Nil, Cut andpolished Cubic Zirconia has been reduced from 10% to 5% andunworked corals being reduced from 10% to 0% .

• Service Tax on services linked to exports which are rendered abroad,has been refunded/exempted and Services provided from India tooutside India and consumed outside India is not leviable Service Tax.

Following services relatable to Exports are not leviable to service Tax inIndia like :-

– Participation in Exhibition outside the country. – List of services availed outside the Country such as Customs House

Agent (CHA) Services, Accountancy Services, etc. – Clearing and Forwarding (C&F) Agency Service is not leviable to

Service Tax.

- Loading and un-loading charges for export cargo does not attractservice tax .

EXPORT POLICY :-



Exports are the major focus of India's trade policy and a thrust area is exportsinvolving higher value additions. Most items can be freely exported from India. Afew items are subject to export control in order to avoid shortages in thedomestic market, to conserve national resources and to protect the environment.

Export profits are exempt from income tax. Higher royalty payments of 8% (net of taxes) are permitted on export sales as compared to 5% on domestic sales.Export commissions up to 10% are also permissible.

Inputs required to be imported for export production are exempted from the basiccustoms duty. Export Oriented Units (EOUs) and Export Processing Zones (EPZs)enjoy special incentives such as duty free import of capital goods and rawmaterials for the purpose of export production.

A Brand Equity Fund has been set up to popularize high quality India brands inthe world market. The corpus of the fund of Rs 5 billion (US $156 million) willreceive equal contributions from the government and industry.

SOCIO-ECONOMIC AND POLITICAL PROFILE



Population by Age and Gender, 2007and 2008

APRIL 1 POPULATION BY AGE AND GENDER IN FIVE-YEAR AGEGROUPS

Age Group

2007 2008

Total Male Female Total Male Female

0-4 412,468 211,036 201,432 422,913 216,383 206,530

5-9 418,611 214,393 204,218 423,690 216,994 206,696

10-14 439,700 225,557 214,143 436,761 223,958 212,803

15-19 459,353 235,543 223,810 467,749 239,990 227,759

20-24 461,443 237,298 224,145 469,372 240,870 228,502

25-29 431,675 221,220 210,455 449,976 230,654 219,322

30-34 415,847 212,789 203,058 416,102 213,041 203,061

35-39 460,012 234,953 225,059 465,577 238,355 227,222

40-44 482,476 243,323 239,153 472,328 238,455 233,873

45-49 500,288 250,370 249,918 503,455 252,113 251,342

50-54 466,648 231,189 235,459 478,437 237,146 241,291

Median Age 36.0 35.1 37.0 36.2 35.3 37.2



APRIL 1 POPULATION BY AGE AND GENDER IN SELECTED AGE GROUPS

Age

2007 2008

Total Male Female Total Male Female

0 82,645 42,290 40,355 87,490 44,769 42,721

1 82,443 42,182 40,261 83,612 42,782 40,830

2 82,935 42,432 40,503 84,010 42,983 41,027

3 81,867 41,885 39,982 84,474 43,218 41,256

4 82,578 42,247 40,331 83,327 42,631 40,696

5 84,529 43,243 41,286 83,919 42,932 40,987

6 82,629 42,408 40,221 85,793 43,890 41,903

7 84,067 43,019 41,048 83,817 43,018 40,799

8 83,754 42,939 40,815 85,253 43,625 41,628

9 83,632 42,784 40,848 84,908 43,529 41,379

10 84,521 43,343 41,178 84,766 43,363 41,403

11 85,652 43,840 41,812 85,644 43,919 41,725

12 86,886 44,545 42,341 86,774 44,413 42,361

13 90,428 46,563 43,865 88,002 45,114 42,888

14 92,213 47,266 44,947 91,575 47,149 44,426

15 93,438 47,884 45,554 93,361 47,848 45,513

16 93,859 48,328 45,531 94,605 48,475 46,130

17 90,903 46,673 44,230 95,070 48,948 46,122

18 90,896 46,534 44,362 92,205 47,339 44,866

19 90,257 46,124 44,133 92,508 47,380 45,128

20 92,644 47,357 45,287 91,975 47,018 44,957

0-20 1,822,776 933,886 888,890 1,843,088 944,343 898,745

21-64 3,825,556 1,928,836 1,896,720 3,898,027 1,965,424 1,932,603

65+ 727,268 314,638 412,630 746,885 324,472 422,413

Total 6,375,600 3,177,360 3,198,240 6,488,000 3,234,239 3,253,761



• PER CAPITA INCOME

PER CAPITA PERSONAL INCOME

Calendar Year

Washington United States

Current $ Constant $1 Current $ Constant $1

Amount ($) % Change Amount ($) % Change Amount ($) % Change Amount ($) % Change

2000 31,775 5.79 31,775 3.22 29,843 6.81 29,843 4.22

2001 32,274 1.57 31,612 -0.51 30,562 2.41 29,935 0.31

2002 32,528 0.79 31,415 -0.62 30,795 0.76 29,742 -0.65

2003 33,105 1.77 31,350 -0.21 31,466 2.18 29,798 0.19

2004 35,189 6.30 32,465 3.56 33,072 5.10 30,512 2.39

2005 35,730 1.54 32,020 -1.37 34,685 4.88 31,083 1.87

2006 38,067 6.54 33,196 3.67 36,629 5.60 31,942 2.76

1Adjusted to 2000 dollars by the implicit price deflator for personal consumption expenditures.

CLIMATE CONDITION :-

Washington has a humid subtropical climate (Koppen Climate Classification Cfa),typical of Mid-Atlantic U.S. areas removed from bodies of water, with four distinctseasons. The District is located in plant hardiness zone. 8a near downtown, andzone 7b elsewhere in the city, indicating a temperate climate. Spring and fall aremild, with low humidity, while winter brings sustained cool temperatures andannual snowfall averaging 16.6 inches (420 mm). Average winter lows tend to be



around 30 °F (-1 °C) from mid-December to mid-February. Blizzards affectWashington on average once every four to six years. The most violent storms arecalled "nor’easters", which typically feature high winds, heavy rains, andoccasional snow. These storms often affect large sections of the U.S. East Coast.

Sorted by highest gross state product in 2007

Gross State Products includes:

· Real Estate, Rental & Leasing

· Manufacturing· Government· Finance & Insurance· Health Care & Social Assistance· Professional & Technical Services· Retail Trade· Wholesale Trade· Information· Administrative & Waste Services· Transportation & Warehousing· Accommodation & Food Services

· Other Services

POLITICS :-

Presidential

elections results

Ye

ar

Republic

an

Democra

tic

2008

40.48%1,229,216

57.65%1,750,848

2

004

45.59%

1,304,893

52.82%

1,510,201

2

000

44.59%

1,108,864

50.21%

1,247,652

http://en.wikipedia.org/wiki/Republican_Party_(United_States)


http://en.wikipedia.org/wiki/Democratic_Party_(United_States)


http://en.wikipedia.org/wiki/United_States_presidential_election,_2008


















The state has been thought of as politically divided by the Cascade Mountainswith Western Washington being liberal (particularly the I-5 Corridor) and Eastern

Washington being conservative. Lately however, Washington has voted for theDemocratic presidential nominee in every election since 1988. Spokane, thestate's second largest city located in Eastern Washington, has been leaning moreliberal, with one example being Democrat Maria Cantwell winning by a widemargin in the 2006 senate race against Republican Mike McGavick. Since thepopulation is larger in the west, the Democrats usually fare better statewide. Morespecifically, the Seattle metro area (especially King County) generally deliversstrong Democratic margins, while the outlying areas of Western Washington werenearly tied in both 2000 and 2004.

The two current United States Senators from Washington are Patty Murray andMaria Cantwell, both of whom are members of the Democratic Party. The office of

Governor is held by Christine Gregorian, who was re-elected to her second termin the 2008 gubernatorial election. Washington is the first and only state in thecountry to have elected women to both of its United States Senate seats, and theoffice of Governor. Both houses of the Washington State Legislature (theWashington Senate and the Washington House of Representatives) are currentlycontrolled by the Democratic Party.

Gross Domestic Product :-The US gross domestic product rose 5.8% in 1st qtr 1997, an increase largely dueto the 3.8% rise in sales of domestic product and sales associated with inventory

investment. Also increasing were sales in business equipment, residentialinvestment and consumer and government spending, but exports decreased andimports increased during the quarter. Also, real personal consumptionexpenditures of durable and non-durable goods grew 5.7% from the precedingquarter .

Sorted by highest gross state product in 2007

Gross State Products includes:

· Real Estate, Rental & Leasing· Manufacturing· Government· Finance & Insurance· Health Care & Social Assistance· Professional & Technical Services

http://en.wikipedia.org/wiki/Eastern_Washington


http://en.wikipedia.org/wiki/Conservatism_in_the_United_States



http://en.wikipedia.org/wiki/Spokane,_Washington

http://en.wikipedia.org/wiki/Maria_Cantwell

http://en.wikipedia.org/wiki/Mike_McGavick

http://en.wikipedia.org/wiki/List_of_United_States_Senators_from_Washington

http://en.wikipedia.org/wiki/Patty_Murray


http://en.wikipedia.org/wiki/Governor_of_Washington

http://en.wikipedia.org/wiki/Christine_Gregoire

http://en.wikipedia.org/wiki/Washington_gubernatorial_election,_2008

http://en.wikipedia.org/wiki/United_States_Senate

http://en.wikipedia.org/wiki/Washington_State_Legislature

http://en.wikipedia.org/wiki/Washington_Senate

http://en.wikipedia.org/wiki/Washington_House_of_Representatives

























































· Retail Trade· Wholesale Trade· Information· Administrative & Waste Services· Transportation & Warehousing· Accommodation & Food Services· Other Services

EDUCATION :-Due to the problems with the D.C. public school system, enrollment in publiccharter schools has increased 13% each year since 2001. The District of Columbia Public Charter School Board monitors the 60 public charter schools inthe city. As of fall 2008, D.C. charter schools had a total enrollment of 26,494. TheDistrict is also home to some of the nation's top private schools. In 2006,approximately 18,000 students were enrolled in the city's 83 private schools.

ETHNIC COMPOSITION :-

Ethnic Makeup of Washington

Y

ear

W

hite

Blac

k

A

sia

n

Native

Americ

ans

O

ther

Hispa

nic

(any

race)

1

990

29.6

%

65.8

%

1

.8%0.2%

2

.5%5.4%

2

000

30.8

%

60.0

%

2

.7%0.4%

3

.8%7.9%

20

07

36.3

%

55.6

%

3

.1%0.2%

4

.8%8.3%

In 2007 the population distribution was 55.6% black, 36.3% white, 8.3% Hispanic (of any race), 5% other (including Native Americans, Alaskans, Hawaiians, andPacific Islanders), 3.1% Asian, and 1.6% mixed (two or more races). Even thoughthey compose the city's largest ethnic group, Washington has a steadily decliningblack population, due to many African Americans' leaving the city for suburbs. Atthe same time, the city's white population has steadily increased, in part due to

http://en.wikipedia.org/wiki/Charter_school

http://en.wikipedia.org/wiki/White_American


http://en.wikipedia.org/wiki/African_American


http://en.wikipedia.org/wiki/Asian_American



http://en.wikipedia.org/wiki/Native_Americans_in_the_United_States



http://en.wikipedia.org/wiki/Hispanics_in_the_United_States


http://en.wikipedia.org/wiki/United_States_Census,_1990








http://en.wikipedia.org/wiki/Alaska_Natives

http://en.wikipedia.org/wiki/Native_Hawaiians

http://en.wikipedia.org/wiki/Pacific_Islander_American



















































effects of gentrification in many of Washington's traditionally blackneighborhoods. This is evident in a 7.3% decrease in the African-Americanpopulation, and a 17.8% increase in the Caucasian population since 2000. Inaddition, some African Americans are going to the South in a New GreatMigration, because of family ties, increased opportunities and lower cost of living.

CLIMATE CONDITION :- Washington has a humid subtropical climate (Koppen ClimateClassification Cfa), typical of Mid-Atlantic U.S. areas removed from bodies of water, with four distinct seasons. The District is located in plant hardiness zone.8a near downtown, and zone 7b elsewhere in the city, indicating a temperateclimate. Spring and fall are mild, with low humidity, while winter brings sustainedcool temperatures and annual snowfall averaging 16.6 inches (420 mm). Averagewinter lows tend to be around 30 °F (-1 °C) from mid-December to mid-February.Blizzards affect Washington on average once every four to six years. The mostviolent storms are called "nor’easters", which typically feature high winds, heavyrains, and occasional snow. These storms often affect large sections of the U.S.East Coast.

GEOGRAPHIC CONDITION: -

The geographical location of Washington City

has enhanced in the economical and political growth of the city. The

favored geography of Washington City has also made it the capital of

United States of America. The geography of Washington has proved to be

really beneficial as it connects the states of Virginia on the southwest and

Maryland on its southeast, northeast and northwest sides. The highest

elevation point of Washington City is 410 feet. The lowest seal level point is

along the cost of the Anacostia shore and all the shoreline along the

Potomac river.

http://en.wikipedia.org/wiki/New_Great_Migration










includes numerous cultural performances held at the Tidal Basin, in most of the cases, the location of each event being different from the other. TheNational Cherry Festival Parade being held at the Constitution Avenue.

EDUCATION:The government of United States has made arrangements for

the spread of education to all sections of the society. There are someinstitutes established by the government of US, which looks after theeducation aspect of different sections of the society in Washington City. Themain aim of the government of US is to spread education to all the nook andcorners of the Washington City. Even the disabilities and the mentallyretarded are not neglected. They are too given the same preference as thatof the others. There are many reputed colleges in Washington City. Each

college specializes in the respective field. This is advantageous for thestudents to take up the enrollment in those colleges, which serves their needs. The specialization in these colleges indicates one glaring feature.The rush to each college becomes much less as compared to the situationsprevailing in third world countries. Washington City has various colleges.

The list of the colleges is stated as follows:

• Lower Columbia College

• Olympic College

• Peninsula College

• Pierce College Puyallup

• Seattle Vocational Institute

• South Seattle Community College



• Whatcom Community College

• Cambridge College

CATALOGUE :-FANCY BEADS

The colorful mix fancy beads adornone with perfect beauty andattraction.

Simple Beads

Beauty lies in simplicity. Thesesimple but majestic beads say it all.

Venetian Beads

Takes one to that by gone era where beauty, art and aesthetics were thetalk of the town.

Dotted Beads

The presence of these double colorbeads creates a magic thatbedazzles and entices the senses.

Silver Foil Beads

The warmth and affection enclosedin these beads makes one enter theprivileged world of happiness.

Kirkira Beads

The warmth and affection enclosed inthese beads makes one enter theprivileged world of happiness.




































Bumpy Beads

The presence of these beads bloomsthe beauty of the wearer and gives the

most astonishing experience.

Faceted Beads

Welcome to the grand new world,where imagination blends with reality

and enjoy the variance.

Furnace Silver Foil Beads

Eye catching and mesmerizing, thesefurnace silver foil beads are apt tomake one's own style statement.

Golden Foil Beads

Beads with a touch of golden color inthem , encompasses our spectrum of golden foil beads.

Dual Tone Beads

The glittering beauty of thesedecorative glass beads is not only

unique but also enticing.

Stripe Beads

Our array consists of beads that havedesigns in the form of stripes. These

are available in varied color schemes.

Eye Beads

Multi colored beads with touch of black

ball in them exhume an eye ball affect. The myriad is an attention drawer.

RainBow Glass Beads

Rainbow glass beads are made out of

fine quality glass. These are wellcolored and polished for that perfectfinishing.

Luster Glass Beads

Sheen glamor to your attire andpersona by our array of luster glassbeads. These are finely crafted by ouradroit artisans.

Frosted Glass Beads

For that distinctive look, team yourwardrobe with our assortment of frosted glass beads.

Double Color Beads

The passion of these dual color glass jewelry beads will capture your senses.

Lampwork Beads

The warmth and affection enclosed in these lampworkglass beads makes one enter the privileged world of

happiness.














































































BEADED NECKLACE & EARRING

The invigorating and passion of these red beads captivates the

senses and mesmerizes the atmosphere.

Item Code: THREADITEM-2Necklace

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Item Code: NK-292Necklace

Item Code: NK-316Necklace

BEADED BRACELETS

Life for a woman is full of joys. These stunning beaded bracelets say it all.Wear it to believe it. We are supplier and exporter of designer beadedbracelets from India.





Item Code: BR-5Bracelet Item Code: BR-6Bracelet

WHY WASHINGTON AS TARGET MARKET?

In today’s world fashion is given more preference. More of the

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population goes for the fashionable things rather than traditional, becausefashionable jewellery is very attractive, well-design and at reliable price.There is a well-known slogan which says “Waqt ke saath badlo, fashion kesaath badlo”.The research we had conducted resulted that most of thepopulation especially women’s populations go for the fashion jewellery. Themain reasons behind this are:

1. The fashion jewellery is very attractive and less expensive.

2. There is no chance of robbery and wastage of money.

3. As price is reasonable it helps to increase per capita income of thepeople.

4. Most of the population loves multi-color combination.

PROMOTION

As we have big showroom in Mumbai, exporting to entire Mumbaiand partly to New Delhi. We promote through Newspapers, Magazines,Catalogues, Trade exhibitions and Online Advertising etc.

ADVERTISING STRATEGY

– Attending important trade shows worldwide. – Advertising in consumer, fashion, business, bridal magazines

and trade magazines – Appointing sales representatives – Sponsoring for various fashion pageants

PACKING AND QUALITY ASSURANCE(QA):-

"Quality is the forte of our products". Our utmost thrust isemphasized on every aspect that goes on to shape up the ultimate product.From the procurement of the raw material like horn, bone, wood, silk, glass,



wax to umpteen others, we confirm equal attention to quality in processingdesigning, finishing and packaging of our products.

Stringent quality checks regulate the entire merchandising at our production

centers. Final examination by our in-house experts is conducted to ensurethe dispatch of only high quality goods. Entering into the global market hasmade us competent enough to keep our product quality at par with thestandards set by the international quality norms.We persistently endeavor to enhance the quality of our products in terms of the base material and the designs carved on them by perfectly synthesizingcreativity and skill to the latest trend and demand of the industry.

Most of the items are packed individually in small corrugated boxes andmarked properly their product number. Small boxes are kept in a master

cartoon up to weight of 20 to 30 kg. of master cartoon to become handy.Glass Beads are very prone to damages in transit. We, therefore, takeutmost care to pack our Glass Beads (Other fragile items as well) in proper boxes wrapped by Jerk absorbing material so as to ensure safe transit of the Goods. Our Quality Control department has extensive quality checksteps. Every product Packed is thoroughly checked and is then made

available for dispatch.

SWOT ANALYSIS



• STRENGTH

1. Abundances of cheap and skilled labour in India.2. Developing innovative and creative designs.

3. Efficient Sales and Marketing Team.4. Advanced technology / modern machinery.

• WEAKNESS

1. High domestic interest rates compared to elsewhere.2. Low productivity compared to labour in China, Thailand & Sri-lanka3. As the major raw material requirement need to be imported,

companies normally stock huge quantities of inventories resulting high

inventory carrying cost.4. Our results of operations could be adversely affected by strikes, work

stoppages or increased wage demands by our employees.5. Our inability to keep pace with technology, process, and designs can

hamper our sales and the demand for our products.

• OPPORTUNITIES

1. New market in Europe.

2. Growing demand in South Asian and foreign countries.3. Emerging markets.

• THREATS

1. China, Thailand & Srilanka entering U.S. market2. Infrastructure bottle neck, prior fluctuation, irregular supply of Beads.3. Changes in USA government policy.4. We are exposed to currency risk fluctuation, which could adversely

affect our financial condition and results of operation.5. We face competition from manufacturers from other developingmarkets in the world, like China, for such products

Product policy



• Product Adaptation

Our main target market is African, American, Asian people. Theadaptation that we had carried is in the length of the necklace and size of

beads. The people of India preferred to wear small size beads with smalllength, but people of Washington preferred to wear big and medium size of 18-24 inches with bright as well as smooth colors. We send our designthrough Online as per demand and description. We had also adaptedVarious packaging style. Like Velvet pouch, Color-designed-net pouch etc.

EXPORT TRADE

Sale of goods by one country to another country is called as “Export

trade”. The different steps, which are required to be taken while exportingthe goods, is called as ‘Export Trade Procedure ‘. In export proceduresome steps are taken by exporter while some steps are taken by importer.The usual steps included in the procedure of export trade are as follows :-

EXPORT PROCEDURES

• Receiving Order or Indent :-

Export procedure is start when an order is received from the importer

or his agent called ‘Indent Firm’. The order contains information aboutgoods to be sent & instructions regarding packaging, marking,insurance and mode of payment etc.After receiving the order, exporter scrutinizes the order in all respects.If he satisfied with the terms & conditions of the order then he acceptsthe order.

• Obtaining Export License :-

Export trade is controlled by government through ‘Export Control

Authority’. Exporter cannot export goods without necessarypermission from the government. Therefore exporter has to obtainnecessary permission in the form of export license from Joint Director General of Foreign Trade (Jt. DGFT.). Export license is necessaryonly in case of controlled commodity.

• Obtaining Export Quota Certificate :-



The export license is issued for export a particular quota or quantityof goods. The quota or quantity is decided on the basis of previousyear exports & current need of exporter. Therefore exporter has toobtain export quota certificate from the concerned authority.

• Demanding Letter of Credit :-

The exporter does not have any idea regarding creditworthiness &financial soundness of the importer. Hence, he needs some sort of assurance regarding payment for the goods sold. For this purposeexporter demand letter of credit from importer. A letter of credit is adocument issued by the importer’s bank in favor of exporter, assuringhim that when bill of exchange drawn by him will be honored.

• Fixing Exchange Rate :-

The rate at which currency of one country is exchanged againstcurrency of other country is called ‘Exchange Rate’. It is not fixed.Therefore importer & the exporter have to fix the exchange rate inadvance in order to avoid possible losses to both the parties due tofluctuations in exchange rate.

• Handing Over Foreign Currency :-

The exporter has to give all the information regarding exports to the

collector of customs or any authority. He has to declare that he willhand over all foreign currency to Reserve Bank of India within aspecific period.

• Execution of Order :-

After completing the above steps exporter has to take following stepsfor actual execution of the order.

1) Manufacturing or assembling goods as per the order.

2) Packing the goods as per the requirements & instructions givenby the importer.3) Making necessary marking such as ‘This side up’, ‘Handle with

care’, ’Fragile’, ‘Keep dry’, etc. on the packing.4) Arranging pre-shipment finance.5) Arranging pre-shipment inspection of export items.



6) Securing ECGC (Export Credit Guarantee Corporation)Certificate to cover the credit risk.

7) Obtaining suitable marine insurance policy.8) Making necessary arrangement for internal transportation of

goods i.e. from the center of production to the port of loading.9) Intimating the importer about dispatch of goods.

• Shipment of Export Cargo & Customs Clearance :-

Once goods are assembled & packed, exporter has to make necessaryarrangement for shipment of goods. First of all, he reserved the space inthe vessel well in advance. Next step to be taken by the exporter is theclearance of excisable goods. After this, the exporter has to prepare a

number of shipping documents for submission to the customs & portauthorities.

• Dispatching Shipping Documents, Invoice & Bill of Exchange :-

Exports of goods involve preparation & submission of a number of documents. If some documents are not presented before theconcerned authority then it will be difficult for importer to clear thegoods or he may have to pay heavy import duty. Hence everyexporter has to obtain a complete of shipping documents. He also

prepares in voice showing the cost of goods & other expensesincurred by him. After preparing the invoice exporter draws a bill of exchange on the importer for the total amount as shown in theinvoice. Then he dispatches the invoice & bill of exchange along withnecessary shipping documents to the importer.

• Receiving Payment :-

The last step in the export procedure is receiving payment of theexport as per the term of agreement. Normally the payment is



received through bill of exchange or bank draft. For receivingpayment exporter has to undergo certain banking formalities. Theprocedure of export completed once the payment is received from theimporter.



IMPORT PROCEDURE

The D ecision of Importing G oods :-

As the raw-material require for our production are available but not of desirequality in domestic market, we are going for imports from china. The main raw-

materials importing from china are Mix Kirkira beads, mix venetian beads , mix

frosted beads , double colored beads .

Our Beads importing company is Danyang Zhongtai Trade Ltd.

Description of Goods :-

QTY UNIT DESCRIPTION UNIT

PRICE

AMOUNT

Carton No.1

Carton No.2

Carton No.3

Carton No.4

10 Kg.

12Kg.

10Kg.

10Kg.

4 CorrugatedCarton Boxes

Mix Kirkira

Beads

Mix venetian

Beads

Mix frosted

Beads

Mix double

color Beads

USD

@US$

27.00/KG

@US$

50.00/KG

@US$

69.00/KG

@US$

75/KG

US$

270.00

US$

600.00

US$

690.00

US$

750.00



subtotal

US$

2310.00

PLEASE NOTIFY US IMMEDIATELY IF

THIS

ORDER CANNOT BE SHIPPED COMPLETE

ON OR BEFORE

SHIPPING

TAX

OTHER

0.00

TOTAL: US$ 2310.00 .

Port of Loading: - Shanghai

Exchange Currency: - USD $

Restrictions:-

No restrictions from government of china in exporting of abovemention raw-material.

Negotiable Bank: - HSBC Bank (India)

(a) High tariff goods, bound rates

Upon implementation of its Uruguay Round commitments, India will haveuniform

tariff rates for virtually all bound items: high rates will be 40 percent; low

rates, 25 percent.



Almost all textiles are subject to 40 percent tariffswhich are high given

India’s

Competitiveness and international standing in this sector. Likewise, the

percentage of bound

items is only 68 percent of tariff lines, which leaves substantial room for

improvement

IMPORTING MATERIALS

IMPORT TRADEPurchase of goods by one country from another country is called as “import trade “. The different steps, which are required to be takenwhile importing goods, is called as ‘Import Trade Procedures ‘ . Inimport trade procedure some steps are taken by the importer whilesome steps are taken by the exporter. The usual steps included in theprocedure of import trade are as follows :-

IMPORT PROCEDURES

• Obtaining Import license :-

Import trade is controlled by government through ‘Import Control Authority’.Importer cannot import goods without necessary permission from thegovernment. Therefore importer has to obtain necessary permission in the

http://www.made-in-china.com/showroom/vistars/product-detailkeXQWBNErRcZ/China-Chinese-Cloisonne-Loose-Beads.html

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form of import license from Joint Director General of Foreign Trade ( Jt.DGFT.). The import license will be issued to the importer if the imports areas per the import policy of the government. The license issued to theimporter may be general or particular. In case of general license theimporter can import goods from any country & in case of particular licensethe importer can import goods from a particular country only.

• Obtaining Import Quota Certificate :-

The import license is issued for import a particular quota or quantity of goods. This quota or quantity is decided on the basis of previous yearsimports & current needs of the importer. Therefore importer has to obtainimport quota certificate from the concerned authority.

• Obtaining Foreign Exchange :-

After getting import license& quota certificate importer has to makearrangement for obtaining foreign exchange because payment of importedgoods is made in foreign currency. For this purpose the importer has tosubmit prescribed application to the central bank of the country (RBI) under the Exchange Control Act. This application should be endorsed by theforeign exchange bank. When the application is approved by the centralbank, the required currency is released to importer through the exchangebank.

• Placing An Indent / Order :-

After obtaining import license, quota certificate & foreign exchange importer has to place order for the goods required from the exporter. The order canbe place directly or through specialized agency called ‘Indent House‘.

• Dispatching Letter of Credit :-

The exporter does not have any idea regarding creditworthiness & financialsoundness of the importer. Therefore he needs some sort of assurance

regarding payment of goods sold. For this purpose importer has to send aletter of credit to exporter. A letter of credit is a document issued by theimporter’s bank assuring the exporter that when bill of exchange drawn byhim on importer will be honored, Letter of credit is issued by importer’sbank on the basis of strength of his operations with the bank or bydepositing necessary amount with the bank.



• Execution of Order :-

After receiving the letter of credit exporter takes the following steps toexecute the order.]

1) Manufacturing or assembling goods as per the order.2) Packing the goods as per the requirements & instructions given

by the importer.3) Making necessary marking such as ‘This side up’, ‘Handle with

care’, ‘Fragile’, ‘Keep dry’, etc. on the packing.4) Taking suitable marine insurance policy for the goods to be

exported.5) Making necessary arrangement for internal transportation of

goods i.e. from the center of production to the port of loading.6) Intimating the importer about dispatch of goods

• Preparing Invoice :-

After dispatching the goods exporter prepares invoice. Invoice is adocument containing details of goods sold. It contains the cost of goods &other expenses incurred by exporter .

•Drawing Bill of Exchange :-

After preparing invoice, exporter draws a bill of exchange on the importer for the total amount shown in the invoice. He sends invoice & bill of exchange along with important shipping documents to the importer .

• Clearing of Goods :-

Clearing of goods means taking delivery of imported goods from thecustom authority. It includes a number of shipping & custom formalitiessuch as obtaining delivery order, filling bill of entry form, payment of dockdues and payment of customs duties etc. Generally, importer appointsclearing agent for completing all those formalities.



THANKING YOU

Gracious Fashion pvt.ltd

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