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Form 9 90 Return o f Organiza t ion Exempt From In come Tax 210Under s e ct i on 5 01 ( c ) , 5 2 7 , or 4947 a ) ( 1 ) o f th e I n t e r n a l R e v e n u e Code except black lung

bene f i t t rust or private f o u n d a t i o n ) eD e p a r t m e n to ft h eT r e a s u r yI n t e r n a lR e v e n u eS e r v i c e T h e organization may have t o us e a copy o f t h i s r e t u r n t o s a t i s f y s t a te r e po r ti n g requirements

A Fo r t h e 2010 c a l e n d a r y e a r or t ax year b e g i n n i n g 10 / 01 2010, and ending 09/30,20 11

C Name of o r g a n i z a t i o n D Employer I d e n t i f i c a t i o n n u m b e rB C b e c k t l e p p f r s b l e

GREATER PHILADELPHIA TOURISM MARKETING CORP 23-2847538

X H o a r e : sh a n g e Doing B u s i n e s s As

HNeme Menge Number a nd s t r e e t or P 0 bo x i t m a i l i s not delivered t o s t r e e t address Room sude E Telephone number

Invelretum 30 SOUTH 17TH STREET 2010 215) 599-0776

Te r m m e t e d C i t y or town, s t a t e o r country, a nd ZI P + 4

m e n e PHILADELPHIA, PA 19103 G G r o s s r e c e i p t s re t u r n 9, 942, 117.A p p l i c a t i o n F Name a nd address o f p r in c i pa l o ff i ce r MANUEL N. S TAMATAKI S H a) Is t h i sa g r o u p r e t u r n f o r Yes X Nop e n d i n g a f f i l i a t e s ?

30 S. 17TH STREET, SUITE 2010 PHILADELPHIA, PA 19103 H b) Are a l l aff i l ia tes lnduded? Y es No

I Tax-exempt s t a t u s X 501 c) 3) 501 c) 4 Insertno) 4947 a ) ( 1 ) o r 52 7 I f No, at tach a l i s t s ee i n s t r u c t i o n s )

J Webs i t e : WWW. GOPH I LA . COM H ( c ) G r o u pe x e m p t i o nn u m b e r

K Form o f organization X Corporation I I Trust Association O t h e r L Ye a r o f formation 19 9 6 M State o f l e g a l domicile PA

I B r i e f l y describe th e o r g a n i z a t i o n s mission o r most s i g n i f i c a n t a c t i v i t i e s ___________________________________________

TO MAKE PHILADELPHIA AND THE COUNTRYSIDE A PREMIER DESTINATION THROUGH---------------------------------------------------------------------------------------MARKETING AND IMAGE BUILDING THAT INCREASES BUSINESS AND PROMOTES THE

REGION S VITALITY.---------------------------------------------------------------------------------------

2 Check t h i s b ox f th e oroantzahon discontinued I t s ooerattons o r dlsoosed o f more t h an 25 o f i t s ne t a s se t s

3 Number o f v o t i n g members o f t h e governing body P a r t V I l i n e 1a , , , , , , 3 16.

4 Number o f independent v o t i n g members o f t h e governing body P a r t V I, l i n e I b ) 4 14.

5 T o t a l n u m b e r o f i n d i v i d u a l s employed i n calendar year 2010 P a r t V l i n e 2a 5 62

. 6 T o t a l n u m b e r o f volunteers estimate i f necessary) 6 0. . . . . . . . . . . .

Ta T o t a l gross unrelated bus ines s revenue from Part V I I I ,co lumn C ) , l i n e 12 7a........b N et unrelated bus ines s taxable i ncome from Form 9 9 0

.............

7b

P r i o r Ye a r Current Ye a r

8 Contnbutlonsand g r a n t s P a r t V I I I l i n e1 h . . 4, 644 , 013. 1,951,062.

c 9 P r o g ra m s e r v i c e revenue P a r t V I I I l i n e2 g ) 7, 385, 326. 7, 982,324.

1 ) 10 Investment Income Part V l l l co lumn A ) , l i n e s 3 , a n 20,203. 8,731.

11 O t h e r r e ve n u e Part V I I I ,column ( A ) , l i n e s 5 , 6 d , 8c 9 d , 1 0. 0.

12 T o t a l revenue - a dd l i n e s 8 through 1 1 m u s t e q ua l P a c r t V II 12 12,049,542. 9,942,117.

13 Grants a n d s i m i l a r amounts paid ( P a r t I X co lumn A ) , l i n es 1 - 3 0. 0.

14 B e n e f i t s paid t o o r f o r members Part I X co lumn ( A ) , l i n e 4 ) 0 .. 0

15 Salaries other compensa t ion employee b e n e f i t s ( P a r t IX , column A ) , l in es 5 - 1 0 ) 17. 3, 829, 014

16 a Professional f u n d r a i s i n g fees P a r t I X column A ) , l i n e 1 le 0 . 0

b T o t a l f u n d r a i s i n g expenses Part I X column D ) , I l n e 25 831 _W

17 Othe r expenses P a r t I X column A ) , l in es 1a-11d 1 l f - 2 4 f 59 . 7, 257, 779.

18 T o t a l expenses Add l i n e s 13 - 17 must equal P a r t I X co lumn A ) , l i n e 25 7 6 . 11 , 0 8 6 7 9 3 .

19 Revenue l e s s expenses S u b t r a c t l i n e1 8 f ro m l i n e1 2 6 6 . 1, 14 4 , 67 6 .t Ye a r End of Ye a r

2 1 20 Z t a l a s s e t s P a r t X l i n e1 6 ) 578. 7, 147 247

< 21 i t o t a l l i a b i l i t i e s P a r t X l i n e 26 587. 1, 502 932

22 t a s s e t s o r f u n d b a l a n c e s S u b t r a c t l i n e2 1 f r o m l i n e20 9 9 1 . 5,644,315.

ianature BlockUnder penalties o f p e r j u r y I declare t h a t I h a v e e x a mi n e d th tum i n c l u d i n g accompanying s c h e d u l e s a nd s ta tements a nd t o t he b es t o f my k n o w l e d g e a nd b e l i e f , i t I s t r u e ,correct a nd complete D e c l s y r aJ i on o f Wparer other t h _ w p i r f . r ) I s b a s ed o n a l l information o f w h i c h preparer h a s a ny k n o w l e d g e

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Paid i . BERNADETTE M. DANIEL, CPAJPreparers

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F i n n s address 1801 MARKET STREE E 1700 PHIL;

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For Paperwork Reduction Act N o t i c e see th e separate ins t ruc t ions .J SA

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Form 99 0 2 0 1 0 ) Page 2

j tatement of Program Serv ice AccomplishmentsCheck i f Schedule 0 contains a r e s p o n s e t o a n y question i n t h i s P a r t I I I ..... .... ... . .

1 B r i e f l y describe t h e o r g a n i z a t i o n s m i s s i o n .

TO MAKE PHILADELPHIA AND THE COUNTRYSIDE A PREMIER DESTINATION

THROUGH MARKETING AND IMAGE BUILDING THAT INCREASES BUSINESS AND

PROMOTES THE REGION S VITALITY.

2 D i d t h e organization under take a n y s i g n i f i c a n t p r o g r a m s e rv ic es d ur in g t h e year which w e r e n o t l i s t e d ont h e p r i o r F o r m 9 9 0 o r 9 9 0 Z ,, e s No

I f Y e s , describe these new services on Schedule 0

3 D i d t h e o r g a n i z a t i o n cease c o n d u c t i n g o r make s i g n i f i c a n t changes i n ho w t c o n d u c t s an y programservices . . . . . . . . . . e s o

I f Y e s , describe these c h a n g e s on Schedule 04 Describe t h e e x e m p t p u r p o s e achievements f o r e a c h o f t h e o r g a n i z a t i o n 's t h r e e l a r g e s t p r o g r a m services b y e x p e n s e s

Section 5 0 1 c ) ( 3 ) a n d 50 1 c ) ( 4 ) organizations a n d s e c t i o n 4 9 4 7 ( a ) ( 1 ) t r u s t s a r e r e q u i r e d t o r e p o r t t h e a m o u n t o f gran ts a n d

a l l o c a t i o n s t o others the t o t a l e x p e n s e s a n d revenue, i f a n y , f o r e a c h p r o g r a m s e r v i c e reported

4 a Code

FUNDING WAS

E x p e n s e s 9 4 8 2 , 9 5 2 i n c l u d i n g gran ts o f

ALLOCATED TO AN OVERALL LEISURE TRAVEL

R e v e n u e 7 9 8 2 , 3 2 4MARKETING AND

ADVERTISING CAMPAIGN AND TO THE WITH LOVE ADVERTISING PROGRAM.

THE PURPOSE OF THESE EFFORTS IS TO INCREASE THE NUMBER OF VISITORS

TO THE PHILADELPHIA REGION, INCREASE THE NUMBER OF NIGHT VISITORS

STAYING IN THE AREA, AND TO INCREASE THE NUMBER OF ATTRACTIONS

VISITED.

4 b Cod e E x p e n s e s i n c l u d i n g gran ts o f R e v e n u e

4 c Co d e E x p e n s e s i n c l u d i n g gran ts o f R e v e n u e

4 d Other p r o g r a m services Describe i n Schedule O

E x p e n s e s i n c l u d i n g gran ts o f Revenue

4 e Tota l p r o g r a m service e x p e n s e s 9,482,952.

F o r m9 9 0 ( 2 0 1 0JSA

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Form 99 0 (2010) Page 3

Check l i s t of Re q uired S c h e d u l e sYes No

I s t h e organization described i n s e c t i o n 5 0 1 ( c ) ( 3 ) o r 4947(a)(1) ( o t h e r than a p r i v a t e foundation)? I f Ye s ,

comple te S c h e d u l e A .. .... .... .. ..... .. X

S c h e d u l e o f Contributors? (see i n s t r u c t i o n s ) 2 I s th e organization required t o c om pl et e S c h ed u l e B 2 X

3 D id the organ iza t ion engage i n d i r e c t o r i nd ir ec t p o l i t i c a l campaign a c t i v i t i e s on behalf o f o r i n o p p o s i t i o n to

complete S c h e d u l e C , Part I ...... .. candidates f o r p u b l i c o f f i c e ? I f Ye s 3 X

4 Section 50 1 c ) ( 3 ) organizations D id t h e o r g a n i z a t i o n engage i n lobbying a c t i v i t i e s , o r have a s e c t i o n 501(h) complete S c h e d u l e C , Part 1 1....... ....... ..... ...e l e c t i o n i n e f f e c t d u ri ng t he t a x year? I f Ye s 4 X

5 I s th e organization a s e c t i o n 5 01 (c )( 4) , 5 01 (c )( 5) , o r 5 0 1 ( c ) ( 6 ) organization t h a t receives membership dues ,

assessments , o r s i m i l a r amoun t s as defined i n Revenue Procedure 98-19 ' I f Yes, complete S c h e d u l e C ,

Part / I / 5

6 D id t h e organ iza t ion main ta in an y d on or advised f u n d s o r an y s i m i l a r f u n d s o r accounts where donors have

t h e r i g h t t o provide advice on th e d i s t r i b u t i o n o r investment o f amoun t s i n s u c h f u n d s o r a c c o u n t s ? I f Ye s ,

Part I ... .... ..... ... .. ... .. ..... ...... omplete S c h e d u l e D 6 X

7 D id t h e organization r e c e i v e o r hold a conservation easement, i n c l u d i n g easements t o preserve open space,

o r h i s t o r i c s t r u c t u r e s ? I f Ye s , complete S c h e d u l e D , Part 11..... .. ...i s t o r i c l a n d areash e envi ronment 7 X

8 D id t h e organization maintain c o l l e c t i o n s o f works o f a r t h i s t o r i c a l t r e a s u r e s , o r other s i m i l a r assets? I f Ye s ,

Part 1 1 1 .. .... ..... . . .. comple te S c h e d u l e D 8 X

9 D id the organization r e p o r t an a moun t i n P a r t X , l i n e 2 1 , serve as a custodian f o r amoun t s n o t l i s t e d i n P a r t

X , o r provide c r e d i t counseling, debt management , c r e d i t r e p a i r , o r debt n e g o t i a t i o n services? I f Ye s ,

Part I V .. .... .. ... ... ..... ..... ..omple te S c h e d u l e D 9 X

10 D id t h e o r g a n i z a t i o n , d i r e c t l y o r through a r e l a t e d o r g a n i z a t i o n , h o l d assets i n t e r m , permanent, o r

q u a s i - e n d o w m e n t s ? I f Ye s , c o mp l et e S c h ed u l e D , Part V . . ... .... .... ...... ... 10 K

1 1 I f t he o r g a ni za t io n s answer t o an y o f t h e f o l l o w i n g questions i s Ye s , then complete S c h e d u l e D , P a r t s V I ,

o r X asp lI I V I I I I X

a D id the organization r e p o r t an am oun t f o r l a n d , b u i l d i n g s , an d equipment i n P a r t X , l i n e 10 ' I f Yes, complete

S c h e d u l e D Part V l .. .. 1 1 a X ... . . . . ... .. . .

b D i d t h e organization r e p o r t an amoun t f o r inves tments -o thersecunt ies i n P a r t X , l i n e 12 t h a t i s 5 o r more

complete S c h e d u l e D , Part V l l .. . . .. l i n e 1 6 ' I f Ye sf i t s t o t a l assets reported i n P a r t X 1 1 b X

c D id t h e organization r e p o r t an amou n t f o r investments-program r e l a t e d i n P a r t X , l i n e 13 t h a t i s 5 o r more

complete S c h e d u l e D , Part V I I I l i n e 1 6 ? I f Ye sf i t s t o t a l assets reported i n P a r t X 1 1 c X

d D id t h e organization r e p o r t an amo un t f o r o t h e r assets i n P a r t X , l i n e 15 t h a t i s 5 o r more o f i t s t o t a l assets

..art IXcomplete S c h e d u l e Din e 1 6 ' I f Yeseported i n Part X 1 1 d X.......

e D id t h e organization r e p o r t an amoun t f o r other l i a b i l i t i e si n P a r t X , l i n e 2 5 ? I f Ye s , complete S c h e d u l e D , Part X 1 1 e Xf D id th e organization's separate o r consolidated f i n a n c i a l sta tements f o r th e t a x year i n c l u d e a footnote t h a t addresses

th e organization's l i a b i l i t yf o r uncertain t a x p o s i t i o n s u n d e r FI N 4 8 ASC 7 4 0 ) 7 I f Ye s , complete Schedu le D , PartX 11 f X

12 a D id the organiz ation o b t a i n separate, independent audited f i n a n c i a l statements f o r t h e t a x year? I f Ye s ,

an d X l l l ... .. .....comple te S c h e d u l e D Par ts Xl X l l 1 2 a X

b Was th e organizat ion included i n consolidated, i ndependen t audited f i n a n c i a l sta tements f or th e t a x y e a r s I f 'Yes, an d i f

then complet ing Schedu le D , Parts X l , X l l , an d X I I I i s o p t i o n a l . . th e organization answered N o t o l i n e 12 a 12b X

1 3 I s t he organizat ion a s c h oo l d e s c ri b e d in sect ion 170 (b ) (1 ) (A) (n )7 I f Yes, complete Schedule E . . 13 X

o r agents outside o f t h e Uni ted States? . . ...14 a D id t h e organization maintain an o f f i c e employees 1 4 e X

b D id the organization have aggregate revenues o r expenses o f more than 10 ,000 from grantmaking, f u n d r a i s i n g ,

a n d p ro gr am s e r v i c e a c t i v i t i e s o u t s i d e t h e United States? I f Ye s , complete S c h e d u l e F , Parts I an d I V . bus iness 1 4 b X

1 5 D id t h e organization r e p o r t on P a r t X column ( A ) , l i n e 3 , more than 5 ,000 o f grants o r assistance t o an y

organization o r e n t i t y l o c a t e d outside t h e United States? I f Ye s , complete S c h e d u l e F , Parts 1 1an d I V .... .. 15 X

16 D i d t he organ i z at i on r e p o r t on P a r t I X column ( A ) , l i n e 3 more than 5 ,000 o f aggregate grants o r assistance

t o i n d i v i d u a l s l o c a t e d outs ide t h e United States? I f Ye s , complete S c h e d u l e F Parts I 1 1an d IV ..... ... ... 16 X

17 D id t h e organization r e p o r t a t o t a l o f more than 15 ,000 o f expenses f o r p r o f e s s i o n a l f u nd r ai s i ng s e r v ic e s

l i n e s 6 an d 1 1 e7 I f Ye s , complete S c h e d u l e G , P a r t I (see i n s t r u c t i o n s ) ... ....... c o l u m n ( A )n P a r t I X 17 X

18 D id the organization r e p o r t more than 15 ,000 t o t a l o f f u n d r a i s i n g ev en t g ro ss i n come an d c o n t r i b u t i o n s on

l i n e s c an d 8a' I f Ye s , complete S c h e d u l e G , Part 1 1 .. ....... ...a r t V I I 1 18 X

19 D id t h e organization r e p o r t more than 1 5 , 0 0 0 o f gross income from gaming a c t i v i t i e s on P a r t V I I I l i n e 9a'

Part 1 1 1... ...... . . f Ye s c om pl et e S c h e d u l e G 19 X

20 a D id the organiz ation operate on e o r more h o s p i t a l s ? I f Yes , c om p l et e S c h e d u l e H ...... ... 2 0a X

b I f Yes t o l in e 20a, d i d th e o r g a n i z a t i o n a t t a c h i t s audited f i n a n c i a l statements t o t hi s r e t u r n ? Note Some Form

99 0 f i l e r s t h a t o p e r a t e on e o r more h os p i t a l sm u s t a t t a c h audited f i n a n c i a l statements s ee i n s t r u c t i o n s 2 0b

Form 990 (2010)JSA

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M N Checklis t of Re q uired S c h e d u l e s con t inued )Yes No

2 1 D id t h e organization r e p o r t m o r e than 5,000 o f grants an d other assistance t o governments an d organizations

i n t h e U n it ed S tat es o n P a r t I X , c o l u m n ( A ) , l i n e 2 I f Ye s , comple te S c h e d u l e 1 Parts I an d 11..... .... . . 2 1 X

22 D id the organ izat ion r e p o r t m o r e than 5,000 o f grants an d o t h e r assistance t o i n d i v i d u a l s i n t h e United States

o n P a r t X c o l u m n ( A ) , l i n e 2 ? I f Yes , comple te S c h e d u l e 1 Parts I an d .... . . ...... 2 2

23 D id t h e organization answer Yes t o P a r t V I I , Section A , l i n e 3 4 , o r 5 about c o m p e n s a t i o n o f t h e

o r g a n i z a t i o n s c u r r e n t and f o r m e r o f f i c e r s d i r e c t o r s , t r u s t e e s , k e y emp lo y ees , an d h i g h e s t compensatede m p l o y e e s ? I f Ye s , comple te S c h e d u l e J ... ..... . . ... . . .... .. 2 3 X

24 a D id t h e o rgan i z at i o n have a tax-exempt b o n d i s s u e w i t h an outs tand ing p r i n c i p a l a m o u n t o f m o r e than

100 ,000 as o f t h e l a s t d ay o f th e y e a r , t h a t w s issued a f t e r D e c e m b e r 3 1 , 20027 I f Ye s , answer l i n e s 2 4 b

th rough 2 4 d an d c o mp l et e S ch ed u l e K I f N o , g o t o l i n e 2 5 . . ...... ..... ...... .. 2 4 a

b D id t h e organization i n v e s t an y proceeds o f tax-exempt b o n d s b e y o n d a t emporary p e r i o d exception? ...... 2 4 b

c D id t h e organization maintain an e s c r o w a c c o u n t other than a refunding e s c r o w a t an y t i m e d u n n g t h e year

t o d e f ea se a n y tax-exempt b o n d s ? ... ..... ...... .... . . . . .... 2 4 c

d D id t h e organization a c t as an o n b eh al f o f i s s u e r f o r b o n d s outs tand ing a t an y t ime d u r i n g t h e year? ...... 2 4 d

2 5 a Sect ion 5 0 1 ( c ) ( 3 ) an d 5 0 1 ( c ) ( 4 ) organizations. D id t h e o r g a n i z a t i o n engage i n an excess b e n e f i t t r a n s a c t i o n

w i t h a d i s q u a l i f i e d person d u r i n g t h e year? I f Ye s , comple te S c h e d u l e L Part I ... ..... 2 5a X

b I s t h e organization aware t h a t i t engaged i n an excess b e n e f i t t r a n s a c t i o n w i t h a d i s q u a l i f i e d person i n a p r i o r

y e a r , an d t h a t t h e t r a n s a c t i o n h as n o t been reported o n an y o f t he o r ga n i z at i o n s p r i o r F o r m s 99 0 o r 990-EZ'

I f Y e s , comple te S c h e d u l e L Part I .... .. .... .. 2 5 b X

26 Was a l o a n t o o r by a c u r r e n t o r former o f f i c e r , d i r e c t o r , t r u s t e e , ke y employee , h i g h l y c o m p e n s a t e d employee, o r

d i s q u a l i f i e d person outs tand ing as o f t h e en d o f t h e o r g a n i z at i o n s t a x year ' I f Ye s , complete S c h e d u l e L Part I I 26 X

27 D id t he o rgan iz at io n p ro vi de a g r a n t o r o t her as s is t an c e t o an o f f i c e r , d i r e c t o r , t r u s t e e , k ey employee ,

s u b s t a n t i a l c o n t r i b u t o r , o r a grant s e l e c t i o n commit tee member, o r t o a person r e l a t e d t o s u c h an i n d i v i d u a l ?

I f Y e s , comple te S c h e d u l e L Part I I I ... . . . . ... ..... ...... ... ..... .. 27 X

28 Was t h e organization a p a r t y t o a bus iness t r a n s a c t i o n w i t h o n e o f t h e f o l l ow i n g p ar ti e s (see S c h e d u l e L

P a r t I V i n s t r u c t i o n s f o r a p p l i c a b l e f i l i n gt h r e s h ol d s , c o n d i t i o n s, an d exceptions)

a A c u r r e n t o r former o f f i c e r , d i r e c t o r , t r u s t e e , o r ke y e m p l o y e e ? I f Yes , comple te S c h e d u l e L Part I V. . ...... 2 8 a

b A f a m i l y member o f a c u r r e n t o r former o f f i c e r , d i r e c t o r , t r u s t e e , o r ke y e m p l o y e e ' I f Y e s , comple te

S c h e d u l e L Part IV . . . . .. . . . . ... 2 8 b X

c An e n t i t y - o f w h i c h a c u r r e n t o r former o f f i c e r , d i r e c t o r , t r u s t e e , o r k ey e m p l o y e e ( o r a f a m i l y member t h e r e o f )w s an o f f i c e r , d i re c to r , t r us t ee , o r d i r e c t o r i n d i r e c t o w n e r ? I f Ye s , comple te S c h e d u l e L Part IV ..... ... 2 8 c X

29 D id t h e o rgan i z at i o n r ec ei ve m o r e than 25 ,000 i n non-cash c o n t r i b u t i o n s ? I f Y e s , comple te S c h e d u l e M 29 X

30 D id t h e organization receive c o n t r i b u t i o n s o f a r t h i s t o r i c a l t r e a s u r e s , o r other s i m i l a r a s s e t s , o r q u a l i f i e d

conservation c o n t r i b u t i o n s ? I f Ye s , complete S c h e d u l e M . . .. ...... 30 X

3 1 D id t h e organization l i q u i d a t e , t e r m i n a t e , o r d i s s o l v e an d cease operations? I f Yes , comple te S c h e d u l e N ,

Part I 3 1 X

3 2 D id t h e organization s e l l exchange, d i s p o s e o f o r t r a n s f e r m o r e than 25 o f i t s n e t assets? I f Y e s ,

c o m p l e t e S c h e d u l e N , Part l l .. . . . . ... 32 X

3 3 D i d t h e organization own 100 o f an e n t i t y disregarded as s ep ar at e f r o m t he o r g a n i z a t i on u n d e r Regulations

sections 30 1 7701-2 an d 30 1 7701-3? I f Ye s , co mplete S c h e d u l e R , Part I ... . . .... 33 X

3 4 Was t he o r g a n i z a t i on r e l a t e d t o an y tax-exempt o r t a x a b l e e n t i t y ? I f Yes , comple te S c h e d u l e R , Parts I l l l l

I V , an d V l i n e 1 . . . . . . . . . . 3 4 X

35 I s an y r e l a t e d organization a c o n tr o l l e d e n t i t y w i t h i n t h e meaning o f s e c t i o n 512(b)(13)? . . 3 5 X

a D id t h e organization receive an y pa ymen t f r o m o r engage i n an y t r a n s ac t i on w i th a

c o n t r o l l e d e n t i t y w i t h i n t h e meaning o f s e c t i o n 512(b) (13)? I f Yes , c o mp l e t e S c h e d u l e R ,

Part V l i n e 2 .... . . ... ....... ..... .. .. ....... . . ] Y es l No

36 Sect ion 5 0 1 ( c ) ( 3 ) organizations. D i d t h e o r g an i z at i o n make an y t r a n s f e r s t o an exempt n o n - c h a r i t a b l er e l a t e d organization? I f Y e s , comple te S c h e d u l e R , P a r t V l i n e 2 . . ... . . ... 3 6 X

37 D id t h e organization c o n d u c t m o r e than 5 o f i t s a c t i v i t i e s th rough an e n t i t y t h a t i s n o t a r e l a t e d o r g a n i z a t i o n

an d t h a t i s t r e a t e d as a p ar t n er s h ip f o r f e d e r a l i n c o m e t a x p u r p o s e s ? I f Yes , c o mp l et e S c h ed u l e R ,

Part V 1 3 7 X

38 D id t h e organization comple te S c h e d u l e 0 an d provide explanations i n S c h e d u l e 0 f o r P a r t V I , l i n e s 1 1 an d

1 9? Note. A l l F o r m 99 0 f i l e r s a r e r eq u i re d t o comple te S c h e d u l e 0 ... . . . . . . ... ... 38

JSA

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Statements Regarding Other IRS F i l i n g s an d Tax Compliance

-heck i f Schedule 0 contains a response t o an y question i n t h i s P a r t V ...................... . F IYes No

1 a Enter t h e number reported i n Bo x 3 o f Form 1096 Enter - 0 - i f n o t a p p l i c a b l e 1a A

b Enter t h e number o f Forms W-2G included i n l i n e 1 a Enter - 0 - i f n o t applicable 1 b 0 = r - - - _

c D i d t h e organization comply w i t h backup w i t h h o l d i n g r u l e s f o r r e p o r t a b l e payments t o vendors an d

r e p o r t a b l e gaming ( g a m b l i n g ) w i n n i n g s t o p r i z e w i n n e r s ? . . . . . . . . . . . . . . .......... . . ..... 1 c X

2 a Enter t h e number o f employees reported on Form W- 3 , T r a n s m i t t a l o f Wage an d TaxStatements, f i l e d f o r t h e calendar year ending w i t h o r w i t h i n t h e year c ov er ed b y t h i s r e t u r n 2a 62

b I f a t l e a s t on e i s reported on l i n e 2 a , d i d t h e o r g a n i z a t i o n f i l e a l l required f e d e r a l employment t a x r e t u r n s ? 2b X

Note . I f t h e sum o f l in es 1a an d 2 a i s g r e a t e r t han 2 5 0, yo u may be r e q u i r e d t o a f i l e (see i n s t r u c t i o n s ) I

3 a D i d t h e organization have unrelated business gross income o f 1,000 o r more d u r i n g t h e year? 3 a X

b I f Ye s , ha s i t f i l e d a Form 990-T f o r t h i s year? I f 'No, provide an explanation i n Schedule 0 . 3 b

4a At an y time during t h e calendar y e a r , d i d t h e o r g a n i z a t i o n have an i n t e r e s t i n , o r a s i g n a t u r e o r other a u t h o r i t y

o v e r , a f i n a n c i a l account i n a f o r e i g n country (such as a bank account, s e c u r i t i e s account, o r o t h e r f i n a n c i a l

account)? . . . 4a X

b I f Ye s , enter t h e name o f t h e f o r e i g n country _______ _ _ _ __ _________________

See i n s t r u c t i o n s f o r f i l i n grequirements f o r Form TD F 90-22 1 , Report o f Foreign Bank an d F i n a n c i a l Accounts

5 a Was t h e organization a p a r ty t o a p r o h i b i t e d t a x s h e l t e r t r a n s a c t i o n a t an y time during t h e t a x year? 5 a X

b D id an y taxable p a r t y n o t i f y t h e o r g a n i z a t i o n t h a t i t wa s o r i s a p a r t y t o a p r o h ib i t e d t ax s h e l t e r t r a n s a c t i o n ? 5 b X

c I f Ye s , t o l i n e 5 a o r 5 b , d i d t h e o r ga n iz a t io n f i l e Form 8886-T? . . . . . . . . . .. ......... ........ 5 c

6a Does t h e organization have annual gross r e c e i p t s t h a t are normal ly greater than 100,000, an d d i d t h e

o r g a n i z a t i o n s o l i c i t an y c o n t r i b u t i o n s t h a t were n o t t a x deductible? 6a X

b I f Ye s , d i d t h e organization i n c l u d e w i t h every s o l i c i t a t i o n an express statement t h a t such c o n t r i b u t i o n s o r

g i f t s were n o t t a x deductible? ,,, 6 b

7 Organizations t h a t may receive deductible contributions under section 17 0 ( c ) .

a D i d the organization r e c e i v e a payment i n excess o f 7 5 made p a r t l y as a c o n t r i b u t i o n an d p a r t l y f o r goods

an d services provided t o t h e payor? 7 a X

b I f Ye s , d i d t h e organization n o t i f y the donor o f t h e value o f t h e goods o r services provided? 7 b

c D i d t h e organization s e l l , exchange, o r otherwise dispose o f t a n g i b l e personal p r o p e r t y f o r which i t was

r e q u i r e d t o f i l e F or m 8 28 2? .... ......... ......... ... .. ......... . ..... 7 c X

d I f Ye s , i n d i c a t e t h e number o f Forms 8 2 8 2 f i l e d d ur in g t h e year ,,,,,, 7 d _ 3

e D i d t h e organization r e c e i v e an y f u n d s , d i r e c t l y o r i n d i r e c t l y, t o pay premiums on a personal b e n e f i t c o n t r a c t ? . 7 e X

f D i d t h e o r g an i z a t i o n , during t h e y e a r , pay premiums, d i r e c t l y o r i n d i r e c t l y, on a personal b e n e f i t c o n t r a c t ? 7 f X

g I f the organization received a c o n t r i b u t i o n o f q u al i fi e d i n t e l l e c t u a l p r o p e r t y , d i d the organization f i l e Form 8899 as r e q u i r e d 7h I f the organization received a c o n t r i b u t i o n o f c ar s , b o a ts , a i r p l a n e s , o r other v e hi c le s , d i d the organization f i l e a Form 1098-C? 7h

8 Sponsoring organizations maintaining donor advised funds an d section 5 0 9 ( a ) ( 3 ) supporting

organizations . D id t h e supporting o r g a n i z a t i o n , o r a donor adv ised fund maintained by a sponsoring

- = h

:

o r g a n i z a t i o n , have excess business holdings a t an y time during t h e year? 8

9 Sponsoring organizations maintaining donor advised funds . . z ^ :

a D id t h e organization make an y taxable d i s t r i b u t i o n s under s e c t i o n 4966? 9a

b D id t h e organization make a d i s t r i b u t i o n t o a donor, donor a d v i s o r , o r r e l a t e d person? 9b

x F0 Section 501(c ) (7 ) organizations Enter s `

a I n i t i a t i o n fees an d c a p i t a l c o n t r i b u t i o n s included on P a r t V I I I ,l i n e 12 10 a ; ;

b Gross r e c e i p t s , included on Form 990, P a r t V I I I ,l i n e 1 2 , f o r p u b l i c us e o f c l u b f a c i l i t i e s 10 b ` a .

1 1 Section 501(c ) 1 2 ) organizations . Enter

a G r os s i n co m e from members o r shareholders . . . . . . . . . . . . . . . . . . . .. . . .. . 11 a

b Gross income from other sources ( D o not n e t amounts du e o r p a i d t o o t h e r sources

1 1 bgainst amounts du e o r received from them) = = Y ,,,,

1 2 a Section 4947( a ) ( 1 ) non - exempt charitable t r u s t s . I s t h e o r g a n i z a t i o n f i l i n g Form 99 0 i n l i e u o f Form 1041? 12 a

b I f Ye s , e n t e r t h e amount o f t a x - e x e m p t i n t e r e s t r e c e i v e d o r a c c r u e d d u r i n g t h e y e a r 12 b

13 Section 501(c ) 2 9 ) q u a l i f i e d nonprofit health insurance issuers.

a I s t h e organization licensed t o issue q u a l i f i e d h e a l t h plans i n more than on e s t a t e ? , 13 a

Note . ee t h e i n s t r u c t i o n s f o r a d d i t i o n a l i n f o rm a t i o n t h e o r g a n i z a t i o n must r e p o r t o n S ch ed u le 0

b Enter t h e amount o f reserves t h e organization i s r e q u i r e d t o maintain by the s t a t e s i n which - _ _ .l : : _

t h e organization i s licensed t o issue q u a l i f i e d h e a l t h plans 1 3 b

c Enter t h e amount o f reserves on hand ,,,,, ,,,,,,, 13 c

1 4a D i d t h e organization r e c e i v e an y payments f o r indoor tanning serv ices during t h e t a x year? 14a X

b I f Ye s , ha s i t f i l e d a Form 7 20 t o r e p o r t these p a y ments? I f No rovide an ex p l a n a t i o n i n Schedule 0 14 b

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Governance Management an d Disclosure For each Yes response t o l i n e s 2 t hrou gh 7 b below, an df o r a No response t o l i n e 8 a , 8b or 1O b be low describe t h e circumstances, processes or changes i nSchedule 0 . S ee i n s t r u c t i o n s .Check i f Schedule 0 contains a response t o any question i n t h i s P a r t V I . . ..............

Section A . Governin g Bod y an d Mana g ementYe s No

la Enter t h e n u m b e r o f v o t i n g members o f t h e governing body a t t h e end o f t h e t a x year ..... 1a1

b Enter t h e n u m b e r o f v o t i n g members included i n l i n e 1 above who are independent ...... l b 1 4 -

2 Di d any o f f i c e r d i r e c t o r t r u s t e e o r key employee have a f a m i l y r e l a t i on s hi p o r a business r e l a t i o n s h i p w i t h

...... .... ... ....ny other o f f i c e r d i r e c t o r t r u s t e e o r key employee? 2 X....

3 Di d th e organization delegate c o n t r o l over management d u t i e s cus tomanly performed by o r under t h e d i r e c t

o r key employees t o a management company o r o t h e r person s ..i r e c t o r s o r t r u s t ee supervision o f o f f i c e r s 3 X

4 Di d th e organization make any s i g n i f i c a n t changes t o i t s governing documents since th e pnor Form 99 0 was f i l e d ? . . . . . . 4X

5 Di d t h e organization become aware d u r i n g t h e year o f a s i g n i f i c a n t d i v e r s i o n o f t h e o r g a n i z a t io n s assets? .... 5X

....... ... ...... ...... . .Does t h e organization have members o r stockholders 6 X . . ....

7 a Does t h e organization have members stockholders o r o t h e r persons who may e l e c t on e o r more members

.. ..... . . ....f t h e governing body? 7 a X....

o r o t h e r persons? . tockholdersecisions o f t h e governing body s u b j e c t t o approval b y membersAr e an 7 b X

8 Di d th e organization contemporaneously document t h e meetings h e l d o r w r i t te n a c t i o n s undertaken d u r i n g

th e year b y t h e f o l l o w i n g -

. . ... .... .....Th e governing body? 8a X ..... ......

b Each committee w i t h a u t h o r i t y t o a c t on behalf o f t h e governing body? ..... . . . . 8b X

9 I s there any o f f i c e r d i r e c t o r t r u s t e e o r key employee l i s t e d i n P a r t V I I Section A who c an no t b e reached a tth e o r g a n i z a t i o n s m a i l i n g address? I f Ye s r o v i d e t h e names an d addresses i n Schedule 0 . 9 X

Section B . Policies T h i s Section B r e q ues t s i n f o r m a t i o n about p o l i c i e s not r e q u i r e d b y t h e I n t e r n a l Revenue odeY es No

o r a f f i l i a t e s ? . . . ... . .. branches0a Does t h e organization have l o c a l chapters 10 a

b I f Y e s , does t h e o r g a n i z a t i o n have w r i t t e n p o l i c i e s and procedures governing t h e a c t i v i t i e s o f such c h a p t e r s ,

a nd b r an ch es t o ensure t h e i r operations are consistent w i t h those o f t h e organization? a f f i l i a t e s 10 b

1 1a Ha s t h e organization provided a copy o f t h i s Form 99 0 t o a l l members o f i t s governing body b e f o r e f i l i n gt h e

orm? 11 a X

b Describe i n Schedule 0 t h e process i f any used b y t h e o r g a n i z a t i o n t o review t h i s Form 99 0

g o t o l i n e 13 ...... ... ..... .2 a D o e s t h e organization have a w r i t t e n c o n f l i c t o f i n te r es t p o l i c y ? I f No 12 a X

b Ar e o f f i c e r s , d i re c t o r s o r t r u s t e e s and key employees r e q u i r e d t o d i s c l o s e annually i n t e r e s t s t h a t could g i v e

. . . . . . . . r is e t o c o n f l i c t s ? 1 2 b . . . . . ... . . .

c Does t h e organization r e g u l a r l y and c o n s i s t e n t l y monitor and enforce compliance w i t h t h e p o l i c y ? I f Y e s ,

... ...... ...... ..escnbe i n Schedule 0 how t h i s i s done 12 c X. ...... . . .

13 Does t h e organization have a w r i t t e n whistleblower p o l i c y ? . . . . 13 X

14 Does t h e o r g a n i z a t i o n have a w r i t t e n document r e t e n t i o n and d e s t r u c t i o n p o l i c y ? . . . . . . . .. 14

15 Di d t h e process f o r determining compensation o f t h e f o l l o w i n g persons i n c l u d e a review and approval b y

independent persons comparability d a t a , and contemporaneous s u b s t a n t i a t i o n o f t h e d e l i b e r a t i o n and decision?

o r t o p management o f f i c i l .... Th e organization s CEO Executive D i r e c t o r 15 a X

. . ... .... ... . .....Other o f f i c e r s o r key employees o f t h e o r g a n i z a t i o n 15 b X... ...

I f Yes t o l i n e 15 a o r 15 b describe t h e process i n Schedule 0 (See i n s t r u c t i o n s )

1 6a Di d t h e organization i n v e s t i n c o n t r i b u t e assets t o , o r p a rt i c ip a t e i n a j o i n t venture o r s i m i l a r arrangement

w i t h a taxable e n t i t y during t h e year ? ..... . . ..... 16 a .. .... ....... ..

b I f Ye s , ha s t h e o r g a n i z a t i o n adopted a w r i t t e n p o l i c y o r procedure r e q u i r i n g t h e o r g a n i z a t io n t o evaluate

i t s p a r t i c i p a t i o n i n j o i n t venture arrangements under a p p l i c a b l e f e d e r a l t a x l a w , and t aken s teps t o safeguard

th e o r g a n i z a t i o n s exem p t s t a t u s w i t h r e s p e c t t o such a r r a n ements? 1 6b

Section C . Disc losure

17 L i s t th e s t a t e s w i t h which a copy o f t h i s Form 99 0 i s r e q u i r e d t o b e f i l e d PA _________________________________

18 Section 6104 r e q u i r e s an o r g a n i z a t i o n t o make i t s Forms 1023 ( o r 1024 i f a p p l i c a b l e ) , 990, and 99 0 - T ( 5 0 1 c ) ( 3 ) s o n l y )

a v a i l a b l e f o r p u b l i c i n s e c t i o n I n d i c a t e how yo u make these a v a i l a b l e Check a l l t h a t apply

Own webs i te X Another s webs i t e QX Upon request

19 Describe i n Schedule 0 whether (and i f s o , how), t h e o r g a n i z a t i o n makes i t s governing documents, c o n f l i c t o f i n t e r e s t

p o l i c y an d f i n a n c i a l statements a v a i l a b l e t o t h e p u b l i c

20 State t h e name p h y s i c a l address and telephone n u m b e r o f t h e person who possesses t h e b o ok s a nd records o f t h e

organization 3 0 S . 17TH STREET SUITE 2010 PHILADELPHIA PA 19103--------------------------------------------------------------215 599 1795

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Compensation of Officers Directors Trustees, Ke y Employees Highest Compensated Employees,an d Independent ContractorsCheck i f Schedule 0 contains a response t o any question i n t h i s Par t V I I

F1

Section A Officers Directors Trustees Ke y Employees and Highest Compensated Employees

1 a Complete t h i s t a b l e f o r a l l persons r e q u i r e d to b e l i s t e d Report compensation f o r t h e calendar ye ar e nd ing w i t h o r w i t h i n to r g a n i z a t i o n s t a x year

L i s t a l l o f t h e o r g a n i z a t i o n s current o f f i c e r s , d i r e c t o r s , t r u s t e e s (whether i n di v i du a l s o r o r g an i za t i o n s ) , regardless o f amouno f compensation Enter - 0 - i n columns D ), E ), and F ) i f no compensation was p a i d

L i s t a l l o f t h e o r ga n i za t i on s current k ey employees, i f any S ee i n s t r u c t i o n s f o r d e f i n i t i o n o f key employee L i s t t he o r ga n i za t i o n s f i v e current h i g h e s t compensated employees o t h e r than an o f f i c e r , d i r e c t o r , t r u s t e e , o r ke y employee)

who received r e p o r t a b l e compensation (Box 5 o f Form W- 2 and/or B ox 7 o f Form 1099-MISC) o f more than 100,000 from torganization and any r e l a t e d organizations

L i s t a l l o f t h e o r g a n i z a t i o n s former o f f i c e r s , key employees , and highest compensated employees who received more tha 100,000 o f r e p o r t a b l e compensation from t h e o r g a n i z a t i o n and any r e l a t e d o r g a n i z a t i o n s .

L i s t a l l o f t h e o r g a n i z a t i o n s former directors or trustees t h a t r e c e i v e d , i n t h e c a p a c i t y as a former d i r e c t o r o r t r u s t e et h e o r g a n i z a t i o n , more than 10,000 o f r e p o r t a b l e compensation from t h e o r g a n i z a t i o n and any r e l a t e d organizations

L i s t persons i n t h e f o l l o w i n g order i n d i v i d u a l t r u s t e e s o r d i r e c t o r s ; i n s t i t u t i o n a l t r u s t e e s , o f f i c e r s , ke y employees, highestcompensated employees, and former such persons

h e c k t h i s bo x i f n e i th er t he organization nor any r e l a t e d o r g a n i z a t i o n compensated any c u r r e n t o f f i c e r , d i r e c t o r , o r t r u s t e e

A ) B ) C ) (D E ) F )

Name and T i t l e Average p o s i t i o n c h e c k a l l t h a t a p p l y Repor tab le Repor tab le Estimatedhours per a s s 0 AI D 3 n c ompensation c ompensation amount o f

week g a = 0 29 Z f rom from r e l a t e d o t h e r(describe C o CD the organizations compensationhours f or 0 1 ; 0 m organization W-2/1099-MISC from the

r e l a t e dH m . W-2/1099-MISC) organization

organizationsi n Schedule D

, o

mand r e l a t e d

0 ) organizations

_ -----------------CHAIRMAN 2.00 X 0 0

L21ROBERT ASHER_ -----------------

BOARD MEMBER 1.00 X 0 0

_3 DAVID G. BENTON


_L41ROBERT W. BOGLE--- --- _


__LS1RHONDA R _ COHEN,- ESQUIRE-------------VICE CHAIR 1.00 X 0 0

6 ) MELANIE JOHNSON---------------------------------


7 JOHN H. ESTEY, ESQUIRE


8 CRAIG R . CARNAROLI


- 91NICHOLAS DEBENEDICTIS---

_- -----------------


_1101MARSHA R_ PERELMAN___________


11AGNES OGLETREE


-1121HONORABLE JAMES F. KENNEY- ---------- ------


LEVITZ131MERYL ------------------

CHIEF EXECUTIVE OFFICER 40.00 X X 389,068. 0 31,828.

_114}WILLIAM -FITZGERALD---------------


5WILLIAM R . SASSO, ESQUIRE- - ------------------

-MEEMBE

MEMBERARD 1.00 X 0 0

16 JONATHAN H NEWMAN


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S e c t i o n A . Off i ce r s Direc to r s Tr u s t e e s Ke y Em p l o y e e s an d H i h e s t Com p e n s a te d Em p l o y ee c o n t i n u e d

( A ) ( B ) ( C ) (D ) (E ) ( F )

Name an d t i t l e Average p o s i t i o n ( c h e c k a l l t h a t a p p l y) Reportable Repo r t ab l e E s t i m a t e d

h o ur s p e r i j5 o m 1 1s

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i v e 8 organization (W-2 /1099 - MISC) f r o m t h e

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r e l a t e dnd

i n Schedule 0 ) ^ - ,a

o r g a n i z a t i o n s

( 1 7 ) JOYCE LEVITT

CH7EF FINANCIAL OFFICER 40.00 X 143 591. 0 14 354.

( 1 8 ) ANGELA VAL

SECRETARY 40.00 X 103 713. 0 8 170.

( 1 9 ) JEFFREY GUARACINO

VP OFF COMMUNICATIONS 40.00 X 132 816. 0 9 698.

( 2 0 ) SHARON ROSSI

V P OF ADVERTISING 40.00 X 145 544. 0 13 414.

( 2 1 ) PATRICIA WASHINGTON

VP OFF CULTURAL TOURISM 40.00 X 129 535. 0 4 195.

( 2 2 )

( 2 3 )

( 2 4 )

( 2 5 )

( 2 6 )

( 2 7 )

( Y 8 )

l b Sub - t o t a l 1 , 044, 267. 0 81 659.

... Total f r o m cont inuat ion s h e e t s t o Part V I I S e c t i o n A d Total ad d l i n e s 1 b an d 1 c ) 1 044 267. 0 81 659.

2 T o t a l n u m b e r o f i n d iv i d ua l s ( i n cl u d i ng bu t n o t l i m i t e d t o those l i s t e d above) who received m o r e than 100,000 I nr e p o r t a b l e c o m p e n s a t i o n f r o m th e o r g a n i z a t i o n 6

Ye s No

3 Di d t h e organization l i s t an y f o r m e r o f f i c e r , d i r e c t o r o r t r u s t e e , ke y e m p l o y e e , o r h i g h e s t c o m p e n s a t e d _ .e m p l o y e e on l i n e 1 a? I f Y e s , comple te Schedule J f o r s u c h i n d i v i d u a l ... ..... 3 X

4 Fo r an y i n d i v i d u a l l i s t e d on l i n e l a , i s t h e sum o f r e p o r t a b l e c o m p e n s a t i o n an d o t h e r compensat ion f rom000? I f Y es c omp le te S ch edu le J f o r s u c hhe o r g a n i z a t i o n an d r e l a t e d organizations g r eat er t han 1 50

. ' r r Y

i n d i v i d u a l 4 X

5 D id an y p e r s o n l i s t e d on l i n e la r ec e i v e o r accrue compensat ion f r o m an y unrelated o r g a n i z a t i o n o r i n d i v i d u a l =

f o r services rendered t o t h e o r g anization? I f Ye s , c o m p l e t e Schedule J f o r s u c h p e r s o n 5 XSect ion B . I n de pe nden t Contrac tors

1 Comple t e t h i s t a b l e f o r your f i v e highest compensa t ed independent contractors t h a t received m o r e than 100,000 o f

compen sa t i on f r o m t h e o r g a n i z a t i o n .

( A )Name an d bus ines s address

( B )D e s c r i p t i o n o f services

( C )C o m p e n s a t i o n

ATTACHMENT 1

2 T o t a l n u m b e r o f independent c o n t r a c t o r s ( i n c l u d i n g b u t n o t l i m i t e d t o those l i s t e d above ) who receivedm o r e than 1 00 000 i n co mpensa t i on f rom t h e o r g a n i z a t i o n 4

= = . , .

J SA F o r m990 2 0

OE1050 1 000

3699AN 4188 8/8/2012 10:27:06 AM V 10 8.3 39970.0 PAGE

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Form 99 0 ( 2010) Page 9

f f gTd FLWM St atpmPnt of R evenue

( A ) ( B ( C ) ( D )

?Tota l revenue Rela ted o r Unre la ted Revenue

, a . ` w ' `s _ 3 ' r : ' s 5 6 ' ' ,_` r t

= w:, e , .;x f t.- ix

8/12/2019 GPTMC2010 990

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Form 99 0 2010 Page 1

Sta tement o f Funct ional Expenses

Section 5 0 1 c 3 a n d 5 0 1 c 4 organizations m u s t comple te a l l c o l u m n s

A l l other organizations m u s t comple te c o l u m n A bu t ar e no t required t o comple te c o l u m n s B , C , a n d D

Do no t inc lude amounts r e p o r t e d o n l i n e s 6b

7 b 8b , 9 b , and 1 0b o f Par t W i t .

AT o t a l expenses

BP r o g r a m s e r v i c e

expenses

Cmanagement andg e n e r a l expenses

DF u n d r a i s i n g

expenses

Grants an d o t h e r assistance t o gove rnmen t s an d

organizat ions i n th e U S See Part V l i n e 2 1 0 .

r

2 Grants an d other assistance t o i n d i v i d u a l s i n

th e U S See P a r t V l i n e 22 . . . . . . . . . . 0.

3 Grants an d other assistance t o g o v e r n m e n t s ,

organizations an d i n d i v i d u a l s outside th e

U S See P a r t V l i n e s 15 an d 16 0 .

4 Benef i t s paid t o o r f o r members 0.

5 Compensa t i on o f c u r r e n t o f f i c e r s , d i r e c t o r s ,

t r u s t e e s , an d ke y e m p l o y e e s . . . . . 6 3 4 , 246. 247, 200. 1 5 4, 81 8. 232, 228.

6 C o m p e n s a t i o n n o t included a b o v e t o d i s q u a l i f i e d

persons as defined under section 4 9 5 8 1 1 an d

persons described i n section 4 9 5 8 c 3 B , , .

7 O t h e r s a l a r i e s and wages .. .... .... 2, 6 2 1 , 6 0 2 . 2, 1 3 6 , 999. 4 76 , 8 31 . 7,772.

8 P e n s i o n p la n c o nt r ib u ti o ns i nc lu de sec ti on 401 k

an d section 4 0 3 b e m p l o y e r contributions . . . . . . 75 , 000. 55,545. 19,455.

9 O t h e r employee b e n e f i t s .. ..... .... 237,838. 178,395. 59,443.

1 0 P a y r o l l t a x e s . . . . . . .. ... . .. .... 2 6 0 , 328. 207, 107. 53,221.

1 1 Fees f o r services n o n - e m p l o y e e s

a Management 0 . . . . . . . . . . . . . .

b Legal . .. 5, 853. 5 , 506. 3 4 7 .

c A c c o u n t i n g ... .... .. .... ..... 5 7, 482. 57,482.

d L o b b y i n g .... ..... ..... ... 1 2 3 , 460. 1 2 3 , 460.

e Professional f u n dr a i si n g s er v i ce s See Part I V , l i n e 17 . -

f I n v e s t m e n t management f e e s . 1,000. 340. 6 6 0 .

..... ... .. ... ... ....O t h e r 325f565. 295, 760. 29,805.

1 2 A d v e r t i s i n g and p r o m o t i o n . 1, 7 7 2 , 248. 1, 7 7 1 , 592. 6 5 6 .

1 3 O f f i c e expenses ... 1 4 5 , 096. 105, 430. 39,666.

1 4 I n f o r m a t i o n t e c h n o l o g y .. ... ..... 1, 4 2 5 , 488. 1, 4 0 6 , 291. 19,197.

15 Royal t ies 0.. . . . . . . . . . . . . . . . .

16 O c c u p a n c y ... ... ... 3 4 6 , 457. 251, 812. 88f807. 5,838.

1 7 T r a v e l .. . . . . . . . .. 96,524. 81,035. 1 5 , 4 8 9 .

18 P a y m e n t s o f t r a v e l o r entertainment expenses

f o r an y f e d e r a l s t a t e , o r l o c a l p u b l i c o f f i c i a l s 0.

1 9 C o n f e r e n c e s , c o n v e n t i o n s and m e e t i n g s 493,944. 4 6 5 , 515. 17,916. 10,513.

20 I n t e r e s t . . . . . . . . . . . . . . . . . . . . 0

21 P a y m e n t s t o a f f i l i a t e s . . . . . . . . . . . . . 0.

22 Depreciation depletion an d amortization . . . 94,399. 94,399.

2 3 I n s u r a n c e 18,547. 1,232. 17,315.

24 Other expenses I temize expenses no t c o v e r e d

a b o v e L i s t misce l l aneous expenses i n l i n e 24f I f

l i n e 24 f a mo u nt e xc ee ds 10 o f l i n e 2 5 , c o l u m n

A a m o u n t , l i s t l i n e 24 f expenses o n Schedule 0)

a OUT OF HOME_.t1Y ----_______ 112.2 6 , 826,112.

bCREATIVE_FEES________________ 219,104. 219,104.

cSPONSORSHIPS_________________ 130,914. 125,164. 5,750.

d OUT OF - HOME-PRODUCTION -______ 206f514. 206,514.

e RESEARCH_EXPENSE - - - - - - - - - - - - - 207, 122. 207f122.

f l l o t h e r expenses ___

761, 95 689, 177. 26f753. 46,020.______________

25 T o t a l f u n c t i o n a l ex p enses Ad d l i n e s 1 t hr o w h 2 4 f 0 8 6 , 7 9 3 9,482,952. 1f178,010. 425,831.

26 Joint Cos t s . C h e c k h e r e i f f o l l o w i n g

SOP 98 - 2 A S C 95 8 - 720 Comple t e t h i s l i n eo n l y i f th e organiza t ion reported i n c o l u m n B j o i n t costs f r o m a c o m b i n e d educationalc a m p a i g n an d f u n d r a i s i n g s o l i c i t a t i o n

JSA Form 99 2010)OE1052 000

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Form 990 (2010 ) Page 11

I M Balance Sheet

A B

Beg inn ing o f yea r En d o f yea r

1 Cash - no n - i n t e r e s t - bearing . . . .. . ... .. ... ..... . . . 896 , 054. 1 958 , 846.

2 S a vi n gs a n d t emporary cash investments 4, 546 , 578. 2 4, 362 768.

3 Pledges an d grants receivable n e t . . . . .. ...... .. ... .. . 9 1 0 , 000. 3 1 0 , 000

4 Accoun t s r e c e i v a b l e n e t 5 9 1 , 804 4 584 687.

5 R e c e i v a b l e s from c u r r e n t a n d former o f f i c e r s , d i r e c t o r s t r u s t e e s , k eye m p l o y e e s an d highest compensa t ed e mp lo ye es Co mp le te P a r t I I o f

Schedule L . . .... .... 56 R e ce i va b le s f r om other d i s q u a l i f i e d persons as defined under section 4 9 5 8 f ) 1 ) ) , persons

descr ibed i n section 4 9 5 8 c 3 B , a n d c o n t r i b u t i n g e m p l o y e r s an d sponsoring organ iza t ions o f

section 501(c)(9) voluntary employees b e n e f i c i a r y o r g an i z a ti o n s ( s e e i n s t r u c t i o n s _ 6

7 Notes a n d loans receivable ne t . . .. . . ...... . . .... . . . . 7

8 I n v e n t o r i e s f o r s a l e o r us e 8

9 Prepaid expense s a n d deferred charges ..... . 37 089. 9 2 5, 9 7 0 .

10a Land, b u i l d i n g s an d equipment . cost o r

other basis Co mple t e P a r t V I o f Schedule D 1 0 a 945 749. - _

b Less accumulated depreciation .. . . . . . 1 0 b 801 537. 221 652. 1 0 c 1 4 4 , 212.

1 1 Investments - p u b l i c l y traded s e c u r i t i e s . . . . . . . .. . . . . . . . . 1 1

12 In vest ments - other s e c u r i t i e s See P a r t I V, l i ne 1 1 .... ...... .... 1, 0 1 6 , 000. 12 1 018 867.

13 Investments - p r o g r a m - r e l a t e d . S e e P a r t I V l i n e 1 1 .... ..... .. ... 13

1 4 I n t a n g i b l e assets .. . . . . . . ... . . . . . ... .. . . . . .. .. . 1 4

1 5 Other assets S e e P a r t I V , l i n e 1 1 .. . . . .. . . . . .. . . . ... . . . 4 0 , 4 0 1 . 15 4 1 , 897.

1 6 Total assets . Add l i n e s 1 t h r o u g h 15 must e q u a l l i n e 3 4 8, 2 5 9 , 578. 16 7 147 247.

1 7 A c c o u n t s p a y a b l e a n d accrued ex pense s . . . . .. ... . . . . .. . . . 1, 255 4 9 3 . 17 1, 4 5 4 , 391

1 8 Grants p a y a b l e . . . . . . . . . . .. . . . . . . . . .. . . . . . . . . 1 8

1 9 Deferred revenue ...... ...... .... 215 094. 19 48f541.

2 0 T a x -e x e m p t b o n d l i a b i l i t i e s . .... . .... .. ... 20

c o 2 1 Escrow o r c u s t o d i a l account l i a b i l i t y C o mple t e P a r t I V o f Schedule D 2 1

2 2 P a y a b l e s t o c u r r e n t a nd former o f f i c e r s d i r e c t o r s t r u s t e e s k ey

e m p l o y e e s highest compensa t ed e m p l o y e e s and d i s q u a l i f i e d persons . `

Co mple t e P a r t I I o f Schedule L . . . . . . . .. . . . . . . . . . . . . . . 22

2 3 S ecu red m o r t g a g e s a nd notes p a y a b l e t o u n r e l a t e d t h i r d p a r t i e s .... . . 23

2 4 Un secu r ed notes an d loans p a y a b l e t o unrelated t h i r d p a r t i e s .... .. .. 2 42 5 Other l i a b i l i t i e sComple t e P a r t X o f Schedule D .. 2 5

2 6 Total l i a b i l i t i e s . Add l i n e s 17 throu g h 2 5 . . . . . . . . . . . . . . . . . 1, 4 7 0 , 587. 26 1 502 932.

Organiza t ions t h a t follow SFAS 1 1 7 , check here X a n d comple t eM l i n e s 2 7 through 2 9 , a n d l i n e s 3 3 a n d 3 4 .

2 7 U n re s t r i c t e d n e t assets . . . . .... . .... .. .... ..... .... 3 , 9 5 9 , 11 6 . 2 7 4, 439 390.

2 8 Temporar i ly r e s t r i c t e d n e t assets . . . .. . . 2 , 8 2 9 , 875. 2 8 1 204 925.

m 2 9 Permanent ly r e s t r i c t e d n e t assets . . . . .. . . . . . . . . . . . . 2 9

M n drganiza t ions t h a t do n ot follow SFAS 1 1 7 check here 1 0 ,comp le t e l i n e s 3 0 through 3 4 .

Y 3 0 C a p i t a l stock o r t r u s t p r i n c i p a l o r c u r r e n t funds . ... .. 30

y 3 1 Paid - i n o r c ap i t a l surplus o r land b u i l d i n g o r e q u i p m e n t fund ... .... 3 1

< 3 2 R eta in ed earnings end owmen t , a c c um u l at e d i n c o m e o r other funds . . 3 2

Z 33 T ot a l n e t assets o r fund b a l a n c e s ... .... ....... . . 6, 788 9 9 1 . 3 3 5, 644 315.

3 4 T o t a l l i a b i l i t i e sa nd n e t assets/fund b a l a n c e s 8, 259 578. 3 4 7 147 247.

Form 9 9 (2010)

JSA

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SCHEDULER P u b l i c C h a r i ty Sta tus a nd P u b l i c S u pp o r t I O M B N O1 5 4 5 - 0

Fo rm 99 0 or 990-E2 ) `^ , ^ j

C o m p l e t e i f th e organizat ion s a s e c ti o n 5 0 1 c ) 3 ) o rgan i za t i on or a sect ion [^

4947 a ) 1 ) nonexempt c h a r i t a b l e t r u s tDepartment o f t h e T r e a s u r yI n t e r n a l Revenue S e r v i c e

At tach t o Form 99 0 or Form 990-EZ. S ee sepa ra t e i n s t r u c t i o n s .

Name o f t h e o r g a n i z a t i o n Employer i d e n t i f i c a t i o n number

GREATER PHILADELPHIA TOURISM MARKETING CORP 23-2847538

Reason fo r P u b l i c C h a r i t y S t a t u s A l l or g a n i z a t i o n s must c o m p l e t e t h i s p a r t . ) See instructions.

Th e o r g a n i z a t i o n i s n o t a p r i v a t e foundation b e c a u s e i t i s F o r l i n e s 1 th rough 1 1 , c h e c k o n l y on e b ox )I A church , convention o f churches , o r a s s o c i a t i o n o f c h u r c h e s described i n sec t ion 1 7 0 b ) 1 ) A ) i ) .

2 A s c h oo l d es c r i b ed i n section 1 7 0 b ) 1 ) A ) i i ) . A t t a c h S c h e d u l e E )

3 A h o s p i t a l o r a cooperative h o s p i t a l s e r v i c e o r g a n i z a t i o n described i n sec t ion 1 7 0 b ) 1 ) A ) i i i ) .

4 A medi c al r es ea r ch o r g a n i z a t i o n operated i n c o n j u n c t i o n w i t h a h o s p i t a l described i n section 1 7 0 b ) 1 ) A ) i i i ) . Enter t h e

h o s p i t a l s name, c i t y , a nd s t a t e .---------------------------------------------------------------

5 n o r g a n i z a t i o n operated f o r t h e b e n e f i t o f a c o l l e g e o r u n i v e r s i t y owned o r oper a ted b y a governmental u n i t described i n

sec t ion 1 7 0 b ) 1 ) A ) i v ) . Complete P a r t I I )

6 A f e d e r a l , s t a t e , o r l o c a l government o r governmenta l u n i t described i n sec t ion 1 7 0 b ) 1 ) A ) v ) .

7 X n o r g a n i z a t i o n t h a t n or m a l l y r ec ei v es a s u b s t a n t i a l p a r t o f i t s support from a governmenta l u n i t o r from t h e general p u b l i c

described i n sec t ion 1 7 0 b ) 1 ) A ) v i ) . Complete P a r t I I )

8 commun i ty t r u s t described i n section 1 7 0 b ) 1 ) A ) v i ) . Complete P a r t I I )

9 An organization t h a t normally receives 1 ) m o r e than 331/3 of i t s support from c o n t r i b u t i o n s , member sh ip f e e s , a nd gross

r e c e i p t s f rom a c t i v i t i e s r e l a t e d t o i t s exempt f u n c t i o n s - subject t o c e r t a i n exceptions, a nd 2 ) no more t h a n 3 3 1 / 3 o f I t

support f rom g ros s i nv es tment i nc ome a nd u n r e l a t e d bus iness t axable income l e s s s e c t i o n 5 11 t a x ) from businesses

a c q u i r e d b y t h e o r g a n i z a t i o n a f t e r June 3 0 , 1975 S ee section 5 0 9 a ) 2 ) . Complete P a r t I I I )

1 0 n o r g a n i z a t i o n organized a nd operated e x c l u s i v e l y t o t e s t f o r p u b l i c s a f e t y ee section 5 0 9 a ) 4 ) .

1 1 A n organization organized a nd operated e x c l u s i v e l y f o r t h e b e n e f i t o f , t o perform t h e f u n c t i o n s o f , o r t o c a r r y ou t t h e

purposes o f on e o r more p u b l i c l y supported organizations described i n s e c t i o n 5 0 9 a ) 1 ) o r s e c t i o n 5 0 9 a ) 2 ) S ee section

509 a ) 3 ) . C h e c k th e b ox t h a t describes t h e type o f supporting organization a nd complete l i n e s 1 1 e th rough 1 1 h

a y pe I b y pe I I C y pe I I I - F u n c t i o n a l l y i n t e g r a t e d d Type I I I - O t h e r

e y checking t h i s b o x , I c e r t i f y t h a t t h e o rg a n i z a t i o n i s n o t c o n t r o l l e d d i r e c t l y o r i n d i r e c t l y by on e o r more d i s q u a l i f i e d

persons other t h a n foundation m a n a g e r s a nd o t h e r t h a n on e o r more p u b l i c l y supported organizations described i n s e c t i o n

509 a) 1) o r s e c t i o n 509 a) 2)

I f t h e - o rg a ni z a ti o n r ec ei v ed a w r i t t e n determination from t h e I RS t h a t i t i s a Type I Type I I , o r Type I I I supporting

o r g a n i z a t i o n , c h e c k t h i s b ox , , , ,

g S i n c e A u g u s t 1 7 , 2006, h a s t h e o r g a n i z a t i on accepted a ny g i f to r c o n t r ib u t io n from a ny o f t h e

f o l l o w i n g persons? i ) A person who d i r e c t l y o r i n d i r e c t l y c o n t r o l s , e i t h e r alone o r together w i t h persons described i n i i ) Yes No

a nd i i i ) below, t h e governing body o f t h e supported organization?

i i ) A f a m i l y member o f a person described i n I ) above? 1 1 9 1 )

i i i ) A 35 c o n t r o l l e d e n t i t y o f a person described I n i ) o r u ) above?

. 1 1 9 i )

1 9 1 1 1 )

n vrovioe me ronowin g mrormat lon a b o u t t h e supportea oryanizauunks i

t ) Name o f supportedorganizat ion

i i ) EI N i i i ) Type of o rg a n i z a t i o n d e s c r i b e d on lines 1- 9

above or IRC s e c t i o n

see i n s t r u c t i o n s ))

i v ) i s fto r g a n i z a t i o n i nt o t 9 l i s t e d n

y o u r g o v e r n i n gdocument?

v ) Di d yo u n o t i f yth e organization

i n c o t i) o fou r support ?ou r

v i ) I s th eorganization i n

c o l I ) organ izedi n th e U S ?

v i i ) mount o fsupport

Y es No Y es No Y es No

A )

B )

C )

D )

E )

Total 0 1

Fo r P a p e r w o r k Reduc t ion A c t Notice s ee th e Instructions f o r schedule A Form a su o r 55 U- zu iu

Form 99 0 or 990-E7-

JSA

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Schedule A ( F or m 9 90 o r 990-EZ) 2010 Page 2

S u pp or t S c he d ul e f o r O rga n i z a ti o ns D e s cr i b ed i n Sections 170(b)( 1 ) ( A ) ( i v ) a n d 1 7 0 ( b ) ( 1 ) ( A ) ( v i )(Complete o n l y i f you checked the b ox on l i n e 5 7 o r 8 o f P a r t I o r i f the organization f a i l e d t o q u a l i f y underP a r t I I I I f the organization f a i l s t o q u a l i f y under the t e s t s l i s t e d below, please complete P a r t I I I . )

Sec t ion A. P ub li c Suonort

Calendar year or f i s c a l y e ar b e g in n i n g i n ) a ) 2006 b ) 2007 c ) 2008 d ) 2009 e ) 2010 f ) T o t a l

1 G i f t s g r a n t s , c o n t r i b u t i o n s , an dmembersh ip f ees recei ved (D o notinc lude any unusual g r a n t s ) 9 57 7 2 7 5 . 8 23 1 289. 6 21 7 358. 9 64 4 01 3 2 08 2 062. 30 7 51 9 9 7 .

2 Ta x revenues l e v i e d f o r the o r g a n i z a t i o n sb e n e f i t a n d e i t h e r p a i d t o o r expended oni t s behalf . . .

3 Th e value o f services o r f a c i l i t i e sfurnished by a governmental u n i t to t h eorganizat ion without charge

4 Total dd l i n e s 1 through 3 . 9 57 7 2 7 5 . 8 23 1 28 9 6 21 7 3 5 8 . 4 644 01 3 2 08 2 062. 30 7 51 99 7

5 Th e po r t i o n o f t o t a l c o n t r i b u t i o n s b y each

person other than a g overnmental u n i t o r r K . -rA ;;

p u b l i c l y supported organization ) included

on l i n e 1 t h a t exceeds 2 o f the amount

shown on l i n e 1 1 , column ( f ) , , ^ `

6 Public s u pp ort Subtract l i n e 5 from l i n e 4 W J - A 0 7 51 51 997

Sec t ion B. Total SuDDort

C a l e n da r y e a r or f i s c a l y e a r b e g in n i n g i n

7 mounts f rom l i n e 4 . . . .

8 G ro ss i nc om e from i n t e r e s t , d i v i d e n d s ,payments received on s e cu r i ti e s l o an s ,r e n ts , r oy al ti e s a nd i ncome from s i m i l a rsources

9 Ne t i ncome from unrelated businessa c t i v i t i e s , whether o r n o t the businessi s r e g u la r l y c a r r i e d on .

10 Other i ncome Do not include gain o rl o s s from the sale o f c a p i t a l assets(Explain i n Part IV )

11 Total support . Add l i n e s 7 through 10

12 Gross r e c e i p t s from r e l a t e d a c t i v i t i e s e t c (see i n s t r u c t i o n s ) . . . .. .. 12 3 4 149 07 1

13 F i rs t f i ve years I f the Form 990 i s f or t he o rg an iz a ti on s f i r s t second t h i r d , f o u r t h o r f i f t h t a x year as a s e c t i o n 5 0 1 ( c ) ( 3 )organization check t h i s bo x a n d stop here

Section C Com p utation of Public Su pp or t Percenta g e

14 P u b l i c support percentage f o r 2010 ( l i n e 6 column f ) d i v i d e d by l i n e 1 1 column f ) ) . ....... 14 98.70

15 P u b l i c suppor t percentage f rom 2009 Schedule A , P a r t I I , l i n e 14 .... ... .. ... .... .. 15 98.65

16 a 33 1 1 3 support t e s t - 2010 . I f t h e o r g a n i z a t i o n d i d n o t check t h e box on l i n e 1 3 , a n d l i n e 14 i s 331/3 o r more, check

t h i s bo x and stop here . Th e o r g a n i z a t i o n q u a l i f i e s as a p u b l i c l y supported organization l o - EZ

b 331/3 support t e s t - 2009 . I f t h e organization d i d n o t check a bo x on l i n e 13 o r 16 a and l i n e 15 i s 33 v3 o r more,

check t h i s b ox a nd stop here . Th e organization q u a l i f i e s as a p u b l i c l y supported o r g a n i z a t i o n ...... ........ ... 1 1 1 0El17 a 10 facts-and - circumstances t e s t - 2010 . I f t h e o r g a n i z a t i o n d i d n o t check a box on l i n e 1 3 , 16 a o r 1 6 b , an d l i n e 14 i s 10

o r more a n d i f t h e o r g a n i z a t i o n meets t h e f a c t s - a n d - circumstances t e s t , check t h i s box a n d stop here . E x p l a i n i n

Part I V how the o r g a n i z a t i o n meets t h e f a c t s - and-circumstances t e s t . Th e organization q u a l i f i e s as a p u b l i c l y supported

organization E]

b 10 - fac ts -and-c i rcumstances t e s t - 2009 . I f t h e o r g a n i z a t i o n d i d n o t check a bo x on l i n e 1 3 , 16a 1 6 b , o r 1 7 a , a n d l i n e

15 i s 10 o r more and i f t h e o r g a n i z a t i o n meets t h e f a c t s - and-circumstances t e s t , check t h i s bo x a n d stop h e r e .

Explain i n P a r t I V how t h e organzation meets t h e f a c t s - and-circumstances t e s t Th e o r g a n i z a t i o n q u a l i f i e s as a p u b l i c l y

supported o r g a n i z a t i o n ..... ... ...... ...

18 Private foundation . I f t he o rg a n i z at i o n d i d not check a bo x on l i n e 1 3 , 1 6 a , 16 b 1 7 a , o r 1 7 b , check t h i s bo x an d s ee

i n s t r u c t i o n s I , .

Schedule A Form 99 0 or 990-EZ) 2010

JS A

OE1220 1 000

( a) 2006 b ) 2007 c) 2008 d ) 2009 e ) 2010 f ) To t a l

9 57 7 27 5 8 23 1 28 9 6 21 7 35 8 4 64 4 013 2 08 2 06 2 30 7 51 99 7

21 8 60 0 117 27 9 40 550. 20 203 8 7 31 40 5 36 3

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Schedule A (Form 99 0 or 990-EZ) 2010 Page 3

Support Schedule f o r Organizations Descr ibed i n Section 509(a)(2)(Complete o n l y i f you checked the box on l i n e 9 o f P a r t o r i f the organization f ai l e d t o q u a l i f y under P a r t I I .

I f the o r g a n i z a t i o n f a i l s t o q u a l i f y under t h e t e s t s l i s t e d below, please complete P a r t I I .

Cnrtinn A Piihlir C.unnnrt

Calendar year or f i s c a l y ea r b e gi n n i n g i n ) a) 2006 b ) 2007 c ) 2008 d ) 2009 e ) 2010 f ) To t a l

1 G i f t s , grants contributions an d m e m b e r s h i p fees

received Do not include an y unusual grants )

2 Gross r e c e i p t s from admissions merchandise

sold or serv ices performed o r f a c i l i t i e s

furnished i n an y a c t i v i t y t h a t i s r e l a t e d to the

o r g a n i z a t i o n s t a x -e x e m p t p u r p os e

3 Gross r e c e i p t s f r o m a c t i v i t i e st h a t a r e n ot an

u n re l at ed t ra de o r business under section 5 13

4 Ta x revenues l e v i e d fo r the o r g a n i z a t i o n s

b e n e f i t an d e i t h e r paid t o o r e x pe n de d o n

i t s behalf

5 Th e value o f services o r f a c i l i t i e s

furnished by a governmental u n i t t o the

organization without charge -

6 Total Add l i n e s 1 through 5

7a mounts included on l i n e s 1 2 , an d 3

received from d i s q u a l i f i e d persons b mounts included on l i n e s 2 an d 3

received from other than d i s q u a l i f i e dpersons t h a t exceed the greater o f 5 , 000 o r 1 o f the amount on l i n e 13f o r the year .

c Add l i n e s 7a an d 7b . .

8 Public support (Subtract l i n e 7c f rom

l i n e 6

Section B . Total u pp o r tCalendar year o r f i s c a l year beg inn ing i n a) 2006 b ) 2007 c ) 2008 d ) 2009 e 2010 f ) T o t a l

9 mounts from l i n e 6 . . 10 a Gross income from i n t e r e s t , d i v i d e n d s ,

payments received on s e cu ri t i e s l oa n s ,r e n t s , r o y a l t i e s an d income from s i m i l a rsources ... .

b Unrelated business taxable income l e s s

section 5 11 taxes) from businesses

acquired a f t e r June 3 0 , 1975 ,

c dd l i n e s 10 a an d 10b

1 1 Ne t i ncome from unrelated businessa c t i v i t i e s n ot i ncluded i n l i n e 10b,

whether o r not the business i s r e g u l a r l ycamed on . .

12 Other income Do n ot i ncl ud e gain o r

l o s s from the s a l e o f c ap i ta l assets

(Explain i n Part IV ) .

13 Total support. (Add l i n e s 9 , 1 0 c , 1 1 ,

an d 12 )

14 F ir s t f i ve years I f the Form 99 0 i s fo r the o r g a n i z a t i o n s f i r s t , second, t h i r d , f o u r t h , o r f i f t h t a x year as a s e c t i o n 5 0 1 c ) 3 )

o r g a n i z a t i o n , check t h i s bo x an d stop here

Section C . Computation of Public Support Percentage

15 Public support percentage f o r 2010 l i n e 8 , column f ) divided by l i n e 1 3 , column f ) ) , , , 15

16 Public support percentage from 2009 Schedule A , Part I I I , l i n e 15 16

Section D. Com p utation of Investment Income Percenta g e

17 Investment i ncome percentage f o r 2010 l i n e 1 0 c , column f ) d i v i d e d by l i n e 1 3 , column f ) ) - - 17

18 Investment i ncome percentage from 2009 Schedule A , P a r t I I I , l i n e 17 , 18

19a 3 3 1 1 3 support t e s t s - 2010 I f the organization d i d not check the bo x on l i n e 1 4 , an d l i n e 15 i s more than 3 3 113 %, an d l i n e

17 i s not more than 3 31/ 3 % , check t h i s bo x an d stop here Th e organization q u a l i f i e s as a p u b l i c l y supported organization

b 3 3 1 1 3 support t e s t s - 2009 I f the organizat ion d i d not check a bo x on l i n e 14 o r l i n e 1 9 a , an d l i n e 16 i s more than 331 /3 %, an d

l i n e 18 i s not more than 331 /3 %, check t h i s bo x an d stop here Th e organization q u a l i f i e s as a p u b l i c l y supported organization

2n Private found ation I f t he o ro an i za ti on d i d not check a bo x on l i n e 1 4 , 1 9 a , o r 1 9 b , check t h i s box an d se e i n s t r u c t i o n s

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23 2847538

Schedule A F o rm 9 90 or 990-EZ 2010 Page 4

M upplemental Information Complete t h i s part t o provide th e explanations required by Part l i n 10;

Part l i n a or 17b; or P art l i n 12. Also c o m p l e t e t h i s part f o r any addit ional information. S e e

instructions .

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SCHEDULE C P o l i t i c a l Campaign an d Lobbying A c t i v i t i e s(Form 99 0 o r 99 0 E Z ) For Organiza t ions Exempt F r o m I nc o me Tax U nd er section 501(c) an d section 5 27

Complete i f th e organization i s described below.

OMB No 1 5 4 5 - 0 0 4 7

2 0 0 1 0Depar tment o f th e Treasury

I n t e r n a l Revenue S e r v i c e

Attach to Form or Form - EZ . separa te inst ruct ions.

I f th e organiza t ion answered Yes, to Form 9 9 0 , P ar t IV line 3 , or Form 990 EZ Par t VI line 46 (Political Campaign Activities), then

S e c t i o n 5 0 1 (c ) (3 ) o r g a n i za t i o n s Complete P a r t s I - A and B Do n o t c o m p l e t e P a r t I - C

Section 501(c) ( o t h e r than s e c t i o n 5 0 1 (c ) (3 ) ) organizations Complete Parts I - A and C below Do not complete Part I - B

Section 5 2 7 organizations Complete Part I - A o n l yI f th e organization answered Yes, t o Form 990, Part I V l i n e 4 , or Form 9 9 0 - E Z Part V I l i n e 47 Lobbying A c t i v i t i e s ) , t hen

Section 501(c)(3) organizations t h a t have f i l e d F o r m 5768 ( e l e c t i o n under s e c t i o n 5 0 1 ( h ) ) Complete P a r t I I - A Do not complete Part I I - B

Section 5 0 1 ( c ) ( 3 ) organizations t h a t have NOT f i l e d F o r m 5768 ( e l e c t i o n under s e c t i o n 5 0 1 ( h ) ) Complete Part I I - B Do not complete P a r t I I - A

I f th e organization answered Yes, t o F o r m 990, Part I V , l i n e 5 ( P ro xy Tax ) or Form 990-EZ, Part V , l i n e 3 5 a Proxy T a x ) , t h en

Section 5 0 1 ( c ) ( 4 ) , ( 5 ) , o r ( 6 ) organizations Complete P a r t I I I

Name o f organization Employer Identification number

GREATER PHILADELPHIA TOURISM MARKETING CORP 23 2847538

MINN Comple te i f th e organization i s exempt under section 5 0 1 c ) or i s a section 5 27 organization.

1

2

3

Provide a d e s c r i p t i o n o f t h e o r ga n i z a t i on s d i r e c t and i n d i r e c t p o l i t i c a l campaign a c t i v i t i e s on b e h a l f o f o r i n o p p o s i t i o n t o

candidates f o r p u b l i c o f f i c e i n P a r t IV

P o l i t i c a l expenditures

Vo lu nt e er h o u r s . . . . .. . . ..

Complete i f t h e organization i s exempt under section 5 0 1 ( c ) ( 3 ) .

1 Enter t h e amount o f any excise t a x i n c u r r e d by t h e o r g a n i z a t i o n under s e c t i o n 4 9 5 5 .....

2 Enter t h e amount o f any excise t a x i n c u r r e d by o r g a n i z a t i o n managers under s e c t i o n 4 9 5 5 3 I f th e organization i n c u r r e d a s e c t i o n 4 9 5 5 t a x , d i d i t f i l e F o r m 4720 f o r t hi s y e a r ? H Yes No4a Was a c o r r e c t i o n made? Yes No

b I f Yes, describe i n P a r t IV

1W. omplete i f t h e organizat ion i s exempt under s ec t i on 5 0 1 ( c ) , except s ec t i on 5 0 1 ( c ) ( 3 ) .

I Enter th e amount d i r e c t l y expended by t h e f i l i n go r g a n i z a t i o n f o r s e c t i o n 5 27 exempt f u n c t i o n

a c t i v i t i e s . . .

2 Enter th e amount of t h e f i l i n g organization's f u n d s contr ibuted t o o the r organizat ions fo r sect ion

5 2 7 e xe mpt f u n c t i o n a c t i v i t i e s ,,

3 T o t a l exempt f u n c t i o n expenditures Ad d l i n e s 1 and 2 . Enter here and on F o r m 11 2 0 - P O L ,

l inel7b

4 Did t he f i l i n gorganization f i l e Form 1 1 2 0 - P O L f or t hi s year? ,, ,, ,, 1 :1 Yes No5 Enter t h e names, addresses a nd e mp lo y er i d e n t i f i c a t i o n number (EIN) o f a l l s e c t i o n 5 2 7 p o l i t i c a l organizations t o which f i l i n g

organization made payments Fo r each organization l i s t e enter t h e amount p a i d f rom t h e f i l i n go r g a n i z a t i o n s funds Also enter

th e amount o f p o l i t i c a l c o n t r i b u t i o n s received t h a t w e r e promptly and d i r e c t l y d e l i v e r e d t o a separate p o l i t i c a l o r g a n i z a t i o n , such

as a separate segregated fund o r a p o l i t i c a l a c t i o n committee (PAC) I f a d d i t i o n a l space i s needed, provide i n f o r m a t i o n i n P a r t I V

( a ) Name ( b) Address ( c ) EI N ( d ) Amount paid f r om ( e) Amount o f p o l i t i c a lf i l i n go r g a n i z a t io n s c o n t r i b u t i o n s received and

funds I f none, enter - 0 - promptly and d i r e c t l yd e l i v e r e d t o a separatep o l i t i c a l organization I f

n o n e , e n t e r - 0 -

( 1 ) ---------------------

( 2 ) ---------------------

( 3 ) ---------------------

( 4 ) ---------------------

( 5 ) ---------------------

( 6 ) ---------------------

F or Pr ivacy A ct a nd Paperwork R e d u c t i o n Ac t Not ice se e th e Instructions f o r Form 9 9 0 or 9 9 0 - EZ. S c h e d u l e C ( F o r m 9 9 0 or 990-EZ) 2 0 1 0

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Schedule C Form 99 0 o r 990- EZ ) 2010 Pa g e

ff Complete i f the organizat ion i s exempt under s e ct io n 5 0 1( c 3 ) a n d f i l e d Form 5 7 6 8 election u n d e rsection 5 0 1 ( h ) ) .

A C h e c k i f the f i l i n gorganization belongs t o a n a f f i l i a t e d group.B Check i f t h e f i l i ng o r g a n i z a t i o n che cked box and l i m i t e d c o n t r o l p r ov i s i o n s a p pl y .

Limits on Lobb y ing Expenditures a F i l i n g b A f f i l i a t e d(The term expenditures means amoun t s paid or incurred . o r g a n i z a t i o n s t o t l s g r o u p t o t a l s

I a T o t a l lobbying expenditures t o i n f l u e n c e p u b l i c opinion ( g r a s s r o o t s l o b b y i n g ) ....

b T o t a l lobbying expenditures t o i n f l u e n c e a l e g i s l a t i v e body ( d i r e c t l o b b y i n g ) ....

c T o t a l lobbying expendi tures (add l i n e s 1a a n d 1 b ) .... .... d Other e xe mpt purpose expenditures .... .... .... . . ... e T o t a l exempt purpose expendi tures (add l i n e s 1c a n d 1 d ) ..... f Lobbying nontaxable a moun t Enter the am oun t from t h e f o l l o w i n g t a b l e i n both

columns

I f the amount on l i n e l e , column a orb i s : T he lobb y i n g nontaxable amount i s :

No t over 500 ,000 20 o f the amount on l i n e 1e

O v e r 500 ,000 but not over 1,000,000 100,000 p l u s 15 o f t h e exces s over 500,000

O v e r 1,000,000 but not over 1,500,000 175,000 p l u s 10 o f t h e exces s over 1,000,000

O v e r 1,500,000 but not over 17,000,000 225 ,000 p l u s 5 o f the exces s over 1,500,000

O v e r 17,000,000 1,000,000

g Grassroots nontaxable a moun t ( e n t e r 25 o f l i n e 1 f ... ..... h Subtract l i n e 1 g from l i n e 1 a I f zero o r l e s s , enter - 0 -

i Subtract l i n e I f from l i n e 1 c . I f zero o r l e s s , enter - 0 -

j I f there i s an amoun t o t h e r than zero on e i t h e r l i n e 1 h o r l i n e 1 1 ,d i d the o r g a n i z a t i o n f i l e Form 4720 r e p o r t i n g

s e c t i o n 4911 t a x f o r t h i s years es o

4-Year Av e r a g i n g Period Unde r Section 501(h) Some organizations t h a t made a section 501(h) election do no t h a v e t o complete a l l o f the f i v e

co lumns below. See the instructions f o r l i n e s 2a through 2 f on page 4 . )

Lobbvina Exoenditures Durina 4 - Ye a r Averaaina P e r i o d

Calenda r year ( o r f i s c a l yearbeginning i n

(a ) 2007 ( b ) 2008 (c ) 2009 ( d ) 2010 (e ) T o t a l

2 a Lobby ing nontaxable amount

b Lobby ing c e i l i n g a m o u n t

( 1 5 0 o f l i n e 2 a , column ( e ) )

`

c T o t a l lobbying expenditures

d G r a s s r o o t s n o n t a x a b l e amount

e Grassroots c e i l i n g amount

( 1 5 0 o f l i n e 2 d , column ( e ) )

f Grassroots lobbying expenditures

acneuuie t , trorm eav or eau-cc/ cv w

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Complete i f the organizat ion i s exempt u n d e r s e ct i on 5 01 ( c 3 ) a n d ha s NOT f i l e d Form 5768 e l e c t i o n under section 5 0 1 h ) ) .

a ) b )

Ye s No Amount

1 D u r i n g th e year, di d the f i l i n g organ iza t ion attempt t o inf luence foreign, national, s ta te or l o c a l =

l e g i s l a t i o n , i n c l u d i n g a n y attempt to i n f l u e n c e p u b l i c o p i n i o n on a l e g i s l a t i v e matter o r

referendum, through t h e us e

Volunteers? X ` ^ < g ; `

b Paid s t a f f o r management I n c l u d e compensation i n expenses reported on l i n e s lc'through 1 1 ?

c Media advertisements? X

d Mailings to members , l e g i s l a t o r s , o r t he p u b l i c? X

e P u b l i c a t i o n s , o r published o r broadcast statements? X

f Grants t o other organizations f o r lobbying purposes? X

g D i r e c t contact w i t h l e g i s l a t o r s , t h ei r s ta f fs , g o v e r n m e n t o f f i c i a l s , o r a l e g i s l a t i v e body X 123, 460.

h R a l l i e s , demonstrations, seminars, conventions, speeches, l e c t u r e s , o r a n y s i m i l a r means? , X

I Other a c t i v i t i e s ? I f Y e s , describe i n P a r t I V X

j T o t a l Add l i n e s lc through i i 123, 460.

2 a Di d the a c t i v i t i e s i n l i n e 1 cause t h e o r g a n i z a t i o n t o be n o t described i n s e c t i o n 501(c)(3)? X

b I f Yes, enter t h e amoun t o f a n y t a x i n c u r r e d under s e c t i o n 4912

c I f Yes, enter t h e amoun t o f a n y t a x i n c ur re d by o r g a n i z a t i o n m a n a g e r s under s e c t i o n 4912

d I f the f i l i n g o r a n i za t i on i n cu r re d a s e c t i o n 4912 t a x , d i d i t f i l e Form 4720 f or t h is y ear? X -

Complete i f t he o r g a n iz a t i on i s exempt under s ec t i on 501(c)(4), s e ct io n 5 01 c ) 5 ) , or sect ion

501(c)(6 .Ye s No

I Were substantially a l l 90 or more dues r ece ived nondeduc t ib l e by members 1

2 Di d t h e organization make o n l y in-house lobbying expenditures o f 2,000 o r l e s s ? 2

3 Di d the organization a g r e e t o carryover l o b b y i n g a n d p o l i t i c a l e xp en d i tu r es f r o m t h e p r i o r year? 3

- Complete i f th e o r g a n i z a t i o n i s exempt under s ec t i on 501 (c 4 ) , s ec t i on 501(c)(5), or sect ion

501(c ) 6 ) i f BOTH Par t I I I - A ,l i n e s 1 a n d 2 a re a n s w e r e d No OR i f Par t I I I - A ,l i n e 3 i s a n s w e r e d

Yes.

1 Dues, a s s e s s m e n t s a n d s i m i l a r amounts from members . 1

2 Section 162(e) nondeductible l o b b y i n g a n d p o l i t i c a l e xp en d i tu r es ( d o no t include amoun t s o f p o l i t i c a l

expense s f o r which the section 5 27 f tax was p a i d ) .

a C ur r en t y ea r 2ab Carryover from l a s t year ,, ,,, ,,, 2b

c T o t a l .. .. .. 2c

3 A g g r e g a t e amoun t r e p o r t e d i n s e c t i o n 6033(e)(1)(A) n o t i c e s o f nondeductible s e c t i o n 162(e) dues 3

4 I f n o t i c e s were sent a n d t h e a moun t on l i n e 2c exceeds t h e amoun t on l i n e 3 , what p o r t i o n o f t h e

e xc es s d oe s t h e o r g a n i z a t i o n agree to carryover t o the reasonable estimate o f nondeductible lobbying

a n d p o l i t i c a l expenditure next year? . .. . .. .... . ... 4

5 Taxable amoun t o f lobbying a n d p o l i t i c a l expenditures (see i n s t r u c t i o n s ) 5

Complete t h i s par t t o provide th e descr ipt ions required for Pa r t I - A , l i n e 1 , P a r t i - U , l i n e 4 , Fa r t I - u , l i n e b , ana an i t - t 5 , l i n e i i

Also, complete t h i s par t f o r a n y additional information.

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JS ASchedule C (Form 99 0 or 990-EZ) 2010

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Schedule C Form 99 0 990-EZ 2010 Page 4

Supplemental Information continued

JS AS c h e d u l e C Form 990 or 990 EZ 2010

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Schedu le D (Form 990) 2010 Page

Organizat ions Maintaining Collections of A rt H i s t o r i c a l Treasures , or Other Similar A s s e t s c o n t i n u e d )

3 Using th e o r g a n i z a t i on s a c q u i s i t i o n , accession, an d other r e c o r d s , check an y o f t h e f o l l o w i n g t h a t a r e a s i g n i f i c a n t us e o f i t s

c o l l e c t i o n items (check a l l t h a t a p p l y )

a P u b l i c e x h i b i t i o n d Loan o r e x c h a n g e programs

b Scholarly research e Other

c Preservation f o r f u t u r e generations

4 Provide a d e s c r i p t i o n o f t h e o r g a n i z a t i o n s c o l l e c t i o n s a n de x p l a i n how they f u r t h e r t h e o r g a n i z a t i o n s e x e m p t purpose i n P a r t

X IV

5 During t he y ea r, d i d t h e o r g a n i z a t i o n s o l i c i t o r r e c e i v e donations o f a r t , h i s t o r i c a l t r e a s u r e s , o r other s i m i l a r

assets t o be s o l d t o r a i s e funds r a t h e r than t o be maintained as p a r t o f the o r g a n i z a t i o n s c o l l e c t i o n ? .. ... Ye s No

Escrow and C u s t o d i a l Arrangements . Complete i f th e organization answered Yes t o Form 990, Par t I V ,

l i n e9 , o r r e p o r t e d an amount on Form 9 9 0 , P a r t X , l i n e2 1 .

1a I s t h e organization a n agent t r u s t e e custo d e a n o r o t h e r intermediary f o r c o n t r i b u t i o n s o r other assets n o t

included on Form 9 9 0 P a r t X ? .. ..... ... .... ..... ...... e s No

b I f Y es , e x p l a i n th e ar rangement i n P a r t X I V an d complete t h e f o l l o w i n g t a b l e

A m o u n t

c Beginning ba lance ... .... ..... .... ... 1c

d Additions during t h e year .. ..... ... . ... .... 1d

e D i s t r i b u t i o n s during t h e year . ... ...... .. ..... le

f Ending balance ..... i f

2a Did t h e organization i n c l u d e an a m o u n t on Form 99 0 P a r t X l i n e 21 .. ..... ...... .. ...... Ye s No

b I f Y es , e x p l a i n the ar rangement i n P ar t X I V

Endowment F u n d s Comple te i f o r g a n i z a t i o n answered Yes t o Form 9 90 P a r t I V l i n e 1 0 . a ) Current year I b ) P r i o r year c) Two years back d) Three years back e ) Four years back

1a Beginning o f y e a r b a la n ce . . . .

b Contributions . ... .. ... . .

c N e t i n v es t me n t e a r n i n g s , g a i n s ,

a nd losses . . . .

d Grants o r scholarships . . . . . .

e Other expenditures f o r f a c i l i t i e s

an d programs .

f Administrative e x p e n s e s . . . . .

g E n d o f year ba lance ... .....

2 Provide t h e estimated percentage o f t h e y ear en d balance h e l d a s .

a Board designated o r quas i -endowment

b P e r m a n e n t endowment

c Te r m endowment

3 a A re there endowment funds not i n t h e po s session o f t h e o r g a n i z a t i o n t h a t are h e l d an d administered f o r t h e

organization by Ye s No

i unrelated organizations . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . .. . .. . . . . . .. . . 3 a i )

i i r e l a t e d organizations . . . .. .. . . . . . .. . . . . . . . . . . . . .. .. . . .. .. . . . . . . . . . . 3 a i i )

b I f Yes t o 3 a i i ,are t h e r el a te d o r g a n i z a t i on s l i s t e d as r e q u i r e d on Schedule R? ... ....... 3 b

4 Describe i n P a r t XI V t h e intended uses o f t he o r g a n i z a t i o n s e n d o w m e n t funds

^ L a n d Buildin g s a n d E u i men tSee Form 9 9 0 P a r t A l i n e 1 U .

Descnption o f investment a) Cos t o r o t he r b a si s

(investment )

b) Cos t o r o t her b a s i s

other c ) Accumula ted

depreciation

d ) B o o k value

1 a L a n d ... ... . .. ... .

b B u i l d i n g s . .. .. ...

c Leasehold improvements ... .. .. .. 122, 093. 72 813 49 280.

d Equipment . . . .. .. . .. .. ... 8 2 3 , 656. 728f724 94 932.

e Other . ... ... ... ... ..... .

Total . A d d l i n e s la through le (Column d) m u s t equal Form 9 9 0 Part X , column B ), l i n e 10 c ) ) . 144 212.

S c h e d u l e D (Form 990) 2010

JSA

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