Lex Goudswaard, GP, PhD Kees in ’t Veld, GP Saskia Mol, MD, PhD Netherlands College of GPs (NHG)
GPS Market Update by Lex ten Veen
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Transcript of GPS Market Update by Lex ten Veen
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Gps Market Update 2016
Lex ten Veen
CEO NavAds
our roads evolve
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evolve even faster
our devices
destination found
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Agenda
• PND market
• Mobile on the rise
• Smartphone vs In-Dash
• Connected Car
• Autonomous Driving
• Future of Local Search
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The PND marketDownwards sales percentages of 15% per year
Started from 2009
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Bigger screens Traffic Updates Map Updates
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…the market consolidates
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PND market today
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Mobile Navigation
• The rising star
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Mobile Navigation
• The rising star
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Increased competition in the Market
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Blurring boundaries between in-dash and smartphones
Increasing availability of technology to replicate apps on dashboards
Impact on routing
Impact on ETA
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Application providers
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Application providers
CarPlay AndroidAuto MirrorLink
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Cumulatieve enabled car sales of applications
Mirrorlink
milli
ons
0
25
50
75
100
year2013 2014 2015 2016 2018 2020
Look into the Future
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Cumulatieve enabled car sales of applications
Google AA
milli
ons
0
25
50
75
100
year2013 2014 2015 2016 2018 2020
Look into the Future
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User demand triggers growth
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User demand triggers growth
live map showingtraffic avoidance systems speed cam alertsincident reports auto updates
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Types of connectivity• Mobility management
• Safety
• Vehicle management
• Driver Assistance
• Entertainment
• Well-being
• “Just because people are in a car, doesn’t mean they want to be disconnected from their normal life.”(Manager of Nissan)
Mobility management
Vehicle management
Well-being
Entertainment
Safety
Driver assistance
4
2
2
4
10
9
6
7
8
10
33
49
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Automated Driving
The connected car
Autonomous driving
More accurate than GPS
Level 3: Hands-off
Level 4: Mind off
Level 5: Autonomous
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Future of local search?
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Current players Upcoming players
New players challenge the
existing
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New vertical entriesFuel Hospitality Parking
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New Business
New players of in-depth data adding rich content to POI- data
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New Business
New players of in-depth data adding rich content to POI- data
Dynamic Fuel Pricing
Promoted Pins
Restaurants suggestions
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Voice
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Voice
Nearest fuelstation?
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Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
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Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
![Page 30: GPS Market Update by Lex ten Veen](https://reader034.fdocuments.net/reader034/viewer/2022042908/58ed7de51a28abeb158b46b5/html5/thumbnails/30.jpg)
Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
![Page 31: GPS Market Update by Lex ten Veen](https://reader034.fdocuments.net/reader034/viewer/2022042908/58ed7de51a28abeb158b46b5/html5/thumbnails/31.jpg)
Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
![Page 32: GPS Market Update by Lex ten Veen](https://reader034.fdocuments.net/reader034/viewer/2022042908/58ed7de51a28abeb158b46b5/html5/thumbnails/32.jpg)
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