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![Page 1: Gov.uk presentation](https://reader033.fdocuments.net/reader033/viewer/2022051411/547d84265806b5ae5e8b4589/html5/thumbnails/1.jpg)
**
GOV.UK
Inside GOV
DCPCharlotte
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**
Hello
Charlotte Fowles
Channel Strategy Manager
Rob Rockstroh
Senior Channel Strategy Manager
Digital, Channel Strategy and
Publishing (DCP)
DCPCharlotte
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**
“Digital is not another
channel; it is the delivery
choice for this generation”
Francis Maude MP
DCPCharlotte
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**
Digital by default
“The UK is increasingly a digital nation. People
expect high quality, effective digital services and
where public services can be delivered online,
this should happen as soon as possible.”
The Civil Service Reform plan
but…
DCPCharlotte
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It’s ‘digital first’ for health
and care
‘Digital first’ makes a firm commitment to
adopting digital methods to deliver healthcare,
but makes clear that face-to-face contact with our
health and care professionals will remain an
essential, core part of our care.
DCPCharlotte
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Two key projects that will
change the way health and
care information is provided
in the future.
DCPCharlotte
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The single domain for
government: GOV.UK
An integrated platform for
health and care
DCPCharlotte
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GOV.UK is launching
on 17 October
DCPCharlotte
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The new home for all
government services
and information
DCPCharlotte
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It will be
simpler, clearer and
faster for users
DCPCharlotte
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Focused on user
needs, not
government needs
DCPCharlotte
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It will save central
government £50m-
£70m per year from
the services it
replaces
DCPCharlotte
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*
GOV.UK
Phase 1
17 Oct
2012
DirectgovBusiness
Link
Phase 2
Nov 2012
Mar 2013
Phase 3
Apr 2013
Mar 2014
Everything else (-
exemptions)
Depts (c24)
Agencies (c10)
*DCPCharlotte
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*DCPCharlotte
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*DCPCharlotte
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*DCPCharlotte
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*DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
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**GDSNeilNeil
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Inside government formats
Policy
Publications
News
Speeches/statements
Consultations
DCPCharlotte
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Organisations
+ their corporate stuff
Topics
Ministers
DCPCharlotte
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Specialist
A format, not a proposition
DCPCharlotte
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Needs anyone might have
for detailed guidance which
government has a duty to
provide
DCPCharlotte
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Prior knowledge or a
willingness to grapple with
unfamiliar language and
concepts can be assumed
DCPCharlotte
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**DCPCharlotte
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Policy
DCPCharlotte
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we are going to
create ...
... a clear, comprehensive
and coherent set of
policies on gov.uk
by 31 March 2013
DCPCharlotte
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users will be able to
find out ...
... what the government is
doing, why, when and how
DCPCharlotte
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**DCPCharlotte
a policy is:
a statement of the government's intent, position or action (to achieve a desired outcome)
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policies on gov.uk have
4 parts
DCPCharlotte
policy title
summary sheet
activity
detail pages
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**DCPCharlotte
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**DCPCharlotte
a policy title is:
a statement of what specific outcome the government is trying to achieve
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policy titles should be:
clear
specific
succinct
jargon-free
active
DCPCharlotte
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Improving dignity, respect and compassion in health and
care services
Reducing the number of teenage pregnancies
Increasing healthy life expectancy
Improving the quality of care for people with dementia
Increasing the number of early diagnoses for long term
conditions
Improving efficiency and reducing bureaucracy in the
NHS
DCPCharlotte
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**DCPCharlotte
Language - No
empowering, delivering, reforming, streamlining and promoting etc
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**DCPCharlotte
Language - Yes
increasing, decreasing, bigger, smaller, reducing, safer, cleaner, better, establishing, expanding, (improving)
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**DCPCharlotte
Style Guide
There is also a style guide
If interested: www.gov.uk/designprinciples/
styleguide
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**DCPCharlotte
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**DCPCharlotte
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**DCPCharlotte
basicsdon't use overarching, robust words to
leverage understanding and deliver
comprehension
keep it all active, concise and concrete
use all basic content usability
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**DCPCharlotte
cover sheetsIssue
why is this policy necessary?
Actionswhat is being done?
Backgroundhow did we get here?
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**DCPCharlotte
optional headings
engagement
impact (assessments)
bills & legislation
partner organisations
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**DCPCharlotte
detail pagesadditional relevant
information how and when the actions are being takenevidence and research
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**DCPCharlotte
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**DCPCharlotte
Process
• DCP produces draft• GDS reviews draft sheets• Policy fact-check• GDS second eyes
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**DCPCharlotte
the result
a clear, comprehensive and coherent set of policies on gov.uk
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users will be able to
find out ...
... what the government is
doing, why, when and how
DCPCharlotte
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**
Next steps
We’ll ask for your input
Identify stakeholders
Writing content
Fact checking
DCPCharlotte
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**
Further info for those
interested:
http://digital.cabinetoffice.gov.uk/
http://inside-inside-gov.tumblr.com/
http://digitalhealth.dh.gov.uk
DCPCharlotte
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**
Thanks
Charlotte Fowles
Channel Strategy Manager
Rob Rockstroh
Senior Channel Strategy Manager
DCP
DCPCharlotte