GovLoop Online Innovator's Summit 9/2012
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Transcript of GovLoop Online Innovator's Summit 9/2012
Hillary Hartley @hillary & @gov20
What Makes a Great Government Website?
www.egov.com
We the people… just want a website that works.
9/13/12 NIC Inc. | www.egov.com 2
10 Tenets of Good e-Gov � Secure
� Simple
� Accessible
� Current
� Agile http://j.mp/good-gov
� Responsible
� Approachable
� Encourage Discovery
� Promote and Engage for Change
� Accountable Through Openness
9/13/12 NIC Inc. | www.egov.com 3
10 Tenets of Good e-Gov � Secure
� Simple
� Accessible
� Current
� Agile http://j.mp/good-gov
� Responsible
� Approachable
� Encourage Discovery
� Promote and Engage for Change
� Accountable Through Openness
9/13/12 NIC Inc. | www.egov.com 4
Simple Easy to use.
Get in, get out.
9/13/12 NIC Inc. | www.egov.com 5
Rock solid search = BYOL “Bring your own link.” Curated search results based on analytics and season.
9/13/12 NIC Inc. | www.egov.com 6
Anticipate Trending Topics Give ‘em what they want. Pore over analytics to understand exactly what tasks your users are trying to accomplish.
9/13/12 NIC Inc. | www.egov.com 7
Current Use of latest technology.
Aware of aesthetic trends.
9/13/12 NIC Inc. | www.egov.com 8
” “
9/13/12 NIC Inc. | www.egov.com
Consumers understand the value of a Web site whose appearance is informed by their favorite company, not every other government site.
Victor Zapanta (@victorzapanta), CFPB http://www.washingtonpost.com/blogs/ezra-klein/wp/2012/09/07/who-leaves-comedy-central-to-work-for-the-government/
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Responsible Commitment to accessibility and usability. Fiscal responsibility down to bytes and bits.
9/13/12 NIC Inc. | www.egov.com 10
9/13/12 NIC Inc. | www.egov.com
Icons courtesy of The Noun Project (thenounproject.com)
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9/13/12 NIC Inc. | www.egov.com
Quick page loads, optimized images, HTTP compression, minimal HTTP requests, CSS sprites, cached pages…
= $$$ saved
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Approachable Sociable. Helpful. Feedback loops.
“We’re here to help.”
9/13/12 NIC Inc. | www.egov.com 13
We’re Listening Social media and online networks as feedback loops. Enhanced customer service.
9/13/12 NIC Inc. | www.egov.com
RI.gov
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Listen. Engage. Be Findable. Social media. Crowdsourced ideas. Live help. Customer service via SMS. Just a few of the innovations launched at NIC portals.
9/13/12 NIC Inc. | www.egov.com
Alabama Texas
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Encourage Discovery Help people discover information and services
they didn’t know were available online.
9/13/12 NIC Inc. | www.egov.com 16
Surface Useful Content Geo-location to personalize content to the user. Metrics to surface content and services.
9/13/12 NIC Inc. | www.egov.com
Arkansas.gov
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Curation Explore new ways of delivering high-value content. http://www.gov.uk & http://answers.honolulu.gov
9/13/12 NIC Inc. | www.egov.com 18
9/13/12 NIC Inc. | www.egov.com
9/13/12 NIC Inc. | www.egov.com
Mobile! Fits under all five (probably all ten).
9/13/12 NIC Inc. | www.egov.com 21
Mobile Traffic Doubled On average, our states are seeing mobile traffic doubled from 2011.
9/13/12 NIC Inc. | www.egov.com 22
10% > 1% Mobile traffic averages 10-15%
IE6 traffic is approaching less than 1%. So much for graceful degradation.
9/13/12 NIC Inc. | www.egov.com 23
9/13/12 NIC Inc. | www.egov.com
43% of US states (22) have either a mobile portal or a responsive site 27% of US states (14) have a responsive site
9/13/12 NIC Inc. | www.egov.com
9/13/12 NIC Inc. | www.egov.com
9/13/12 NIC Inc. | www.egov.com 27
http://j.mp/govloop-good-gov Thank you!
9/13/12 NIC Inc. | www.egov.com 28