Government 2.0 Boot Camp - Social Virtual Networking and Government
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www.grad.usda.gov Andrew Krzmarzick Senior Project Coordinator The Graduate School http://www.graduateschool.edu Phone: 919-767-9088 Email: [email protected] Twitter: @krazykriz LinkedIn: AndrewKrzmarzick Blog: http://generationshift.blogspot.com 1 Social Virtual Networking (Not Just for Kids …Anymore!) April 14-15, 2009 Knoxville, Tennessee
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Highlights government use of social virtual networking, including tools like GovLoop, Disgover, Twitter, LinkedIn, Facebook and Flickr. Delivered on April 15, 2009 in Knoxville, TN, at the Government 2.0 Boot Camp.
Transcript of Government 2.0 Boot Camp - Social Virtual Networking and Government
www.grad.usda.gov
Andrew KrzmarzickSenior Project Coordinator
The Graduate Schoolhttp://www.graduateschool.edu
Phone: 919-767-9088 Email: [email protected] Twitter: @krazykriz LinkedIn: AndrewKrzmarzick Blog: http://generationshift.blogspot.com
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Social Virtual Networking(Not Just for Kids …Anymore!)
April 14-15, 2009Knoxville, Tennessee
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Social Virtual Networks – What?
Social Networks – How?
Social Networks – Why?
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Someone of ANY age who is actively using social media
and engages others on the Internet
with a "2.0" mindset: creative, collaborative
and community oriented.
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Source: Flickr – lyzadanger’s photostream
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Generations Explained
Generation Name* Birth Years, Ages in 2009 % of total adult population
% of internet-using population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
35%
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1.0
2.0
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Who has the most connections/friends/followers?
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The Gurus: Lee and Sachi LeFever The Mecca: http://www.CommonCraft.com
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Sharing
InformationIdeasInsightIssuesIndividualsIntelligence
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Contact Me
Steve ResslerFounder, GovLoop.com
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Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices
Solution: GovLoop.com - Social Network for Government Community
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• Assessed various technology solutions
• Ning provided a low-cost and flexible framework to build
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Build-Out
• Assessed similar community sites• Assessed
popular Ning networks
• Test users
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Roll-Out
• Launched site grassroots to peers• Coordinated with good
government organizations• News ideas generate press
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Building Momentum
• Identify/Empower Early Adopters• Market where People Are
– Twitter, LinkedIn, Facebook, etc
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Continual Evolution
Added Features Along the Way• Videos• Radio• Photos• Podcast• Member and
Project of Week
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• Feedback from Members• Polls and Surveys• Google Analytics
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Where Are We Now?
• Nearly 9,000 members• CTO, CIO, Politicians, Professors, and
Innovative Minds across F/S/L/I• Over 1,00 blogs, 350 discussions, 300
groups, 100 events, 3,300 photos, and 200 videos
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Mission:
To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.
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Disgover is for:
Government Professionals:• Current and former• Federal, mil., state & local • Nearing retirement• Changing jobs or locations• Working across agencies• In learning teams• Government agencies’
administrative personnel
Public Sector Partners:• Learning Organizations• Professional Organizations• Trade Unions• Special Interest Groups• Content Partners/Providers• Public Service
Organizations
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Meet Jack Bauer
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See Jacksignupfor
class
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See Jacksnarl
atemail
for class
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See Jack complete sign-upand gain access to:
• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/announcements• Relevant other groups• Relevant other courses• Other class members and instructor
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See Jacksmile
atanywhere,
anytimeextendedclassroom
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• Free • Social Networking• “Micro-blogging”• Send and read user updates
aka “Tweets”• Text-based• 140 characters or less• Anywhere, anytime via cell or computer
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http://newthinking.bearingpoint.com/2008/11/20/govtwit-directory/
• 200+ State and Local
• 170+ Federal Agencies/ Executive Branch
• 90+ The Hill
GovTwit Directory
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http://twitter.pbwiki.com/USGovernment
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Top 10 Ways Government’s Using Twitter
Federal: Crowd-sourcing ideas to improve
State: Communicating with citizens
County: Posting links to key information
City: Reporting incidents, sending alerts
Legislators: Sharing proceedings from floor
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Top 10 Ways Government’s Using Twitter
Candidates: Getting out the vote
Good Gov Groups: Pressing for change, innovation
Academia: Engaging in thought leadership
All: Promoting events, surveys, studies, etc.
All: ???
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5 Ways Government Could Use LinkedIn
1. Recruit candidates for open positions
2. Find job candidate references/recommendations
3. Launch discussions with industry through groups
4. Engage citizens and constituents in conversation
5. Create cross-agency and international connections
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1. Post Your Budget
2. Host a Community Center Website
3. Share Your History
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?
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Sylvia Sweets Tea RoomCorner of School and
Main Streets, Brockton, Mass.
• Uploaded January 8, 2008 with assorted notes, subjects, call number, etc.
• 20+ comments from Jan 2008 to last week
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• Internal meetings began early 2007
• Zero staff members worked full-time on this project!
• Purchased a Flickr Pro account at $24.95/year
• 1-time cost of 222 hours of tech programming over 6 months
• Uploaded 3,100 photos in January 2008
• Ongoing costs involve a 7-member team, equivalent to 1 FTE (including tracking LOC photo usage on external blogs, communications, etc)
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…24 Hours Later• All 3,100+ photos viewed
• 392,000 views on the photostream
• 650,000 views of photos
• 1.1 million total views on LOC account
• 420 photos had comments
• 1,200 photos were favorited
…9 Months Later:• 5,621 photos as of 3/19/09
• 10 Million+ views
• Site averages 500,000 views a month
• 7,166 comments
• Flickr members favorited 79% of photos
• Between Jan - May 2008, average LOC PPOC websites rose 20% per month, compared to 2007
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“Increasing the ability to engage and connect with photos increases the sense of ownership and respect that people feel for these photos.”
“Lessons learned from this project provide guideposts to the type of experience that people would like to have with our collections.”
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1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Assign owner/contributors; define audience.
3. How? Decide which tools best meet goals.
4. What? Content is the key to success.
5. When? Create a schedule to implement and evaluate.
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Steps to Implementation
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“I have never been one for networking of any kind, so I wasn’t really thrilled at the prospect of jumping into the world of social networking.
However, as I aspired to the ranks of the federal government’s Senior Executive Service, I realized that building coalitions and developing an extensive network of associates helps us collaborate and share best practices and provides for the flow of diverse ideas and diverse thinking.”
-Linda Cureton, NASA CIO, April 20, 2009http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx
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Federal Brain Drain
of all Federal workers are eligible to retire by 2015
90% of 6,000 Federal Executives of boomers expect to work in their
retirement years
68% expect to never retire – cycle of work/play
Half of boomers want second careers that help others
60%
70%
Sources: - Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005- AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study.- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
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Partnership for Public Service Survey
42% of college juniors/seniors were extremely/very interested in working for the federal government
Only out of 3,000 students felt extremely or very knowledgeable about federal jobs.
Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm.
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• resolve the government’s issues with standard terms and conditions governing:
liability limits endorsements freedom of information and legal jurisdiction
• negotiated the agreements on behalf of all agencies• avoids development of separate agreements with each• agencies free to use Twitter: compatible w/federal use.
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• Transparency
• Accountability
• Participation
• Recruitment
• Retention
• Efficiency
• Communication
• Knowledge Transfer
Business Reasons
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1. Not just for kids!!! It’s THE bridge between the generations.
2. Move ‘em up the mountain via education and training.
3. Who’s your end user? Solutions must be sensitive to people of all ages.
4. It’s for your own good! Boomers need to lead; create a flex culture now.
5. Get ’em in! Recruit fresh public sector personnel (Boomers, too!).
6. Keep ‘em there! Retention of current personnel via knowledge transfer (and fun!).
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Perpetual
PARTY!Professional
CONFERENCE?
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For More Information:
Andrew Krzmarzick
Senior Project Coordinator
(202) 821-6288
http://www.graduateschool.edu
http://generationshift.blogspot.com
Twitter: @krazykriz
Thank You!
