Governing Social Media
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Transcript of Governing Social Media
![Page 1: Governing Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062418/555778c3d8b42ad4278b45cf/html5/thumbnails/1.jpg)
Mitratech Holdings, Inc. Confidential Material
Governing Social Media: How to Monitor, Manage and Make the Most of Employee Use of Social Media
Interact 2010The Legal and Compliance Technology Forum
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Mitratech Holdings, Inc. Confidential Material
Our Panelists
Doug Cornelius
Chief Compliance Officer
Kathleen Edmond
Chief Ethics Officer
Janice Innis-Thompson
SVP & Chief Compliance Officer
Scott Giordano
Director of Product Marketing
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Mitratech Holdings, Inc. Confidential Material
Social Media Usage - Individuals
Facebook statistics: 400M active users worldwide 35% of the U.S. are members 100M log in via mobile devices 3M active pages Average users have 130 friends and spend 55
minutes per day
Twitter: 75M accounts; 10-15M active Growth peaked at about 7.8M per month
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Mitratech Holdings, Inc. Confidential Material
How Much Damage Can You Do With 140 Characters?
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Mitratech Holdings, Inc. Confidential Material
Poll
How many have a Social Media policy?
How many are planning on implementing one in the next year?
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Mitratech Holdings, Inc. Confidential Material
Social Media Usage – Companies
Facebook: >1.5M local companies have an active fan page
Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009.
• Source: MarketingVox.com
LinkedIn: 45M users in 150 industries• Source: TechCrunch
By 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market.
• Source: Gartner
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Mitratech Holdings, Inc. Confidential Material
Managing Compliance: Necessity
Does your organization need a Social Media policy?
Consider: Social Media is still media Communication via Social Media needs to be
consistent with internal policies Need to apply compliance principles Industry examples: healthcare, pharmaceuticals,
banking FTC blogging rules
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Mitratech Holdings, Inc. Confidential Material
Managing Compliance: Foundations
How and where do you start the process of managing Social Media?
Factors: Goals of the policy To whom does it apply? Implementation challenges
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Mitratech Holdings, Inc. Confidential Material
Working Together
How do you get various stakeholders (such as Legal, HR, IT, Marketing and Compliance) to participate in crafting a social media policy?
Some approaches: Discuss potential dangers from having no policy
(Google “social media gaffes” for examples) Identify compliance requirements that are particularly
susceptible to social media (privacy, discrimination, tax-exempt status)
Identify potential advantages of the policy
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Mitratech Holdings, Inc. Confidential Material
Benefits vs. Drawbacks
What benefits has your company received from Social Media?
Benefits: Low cost per thousand Recommendations by customers tend to be the most
effective
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Mitratech Holdings, Inc. Confidential Material
Benefits vs. Drawbacks
What have been the drawbacks?
Drawbacks: Easy to say the wrong thing Need to localize, especially for international use Need to save for use in litigation down the road
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Mitratech Holdings, Inc. Confidential Material
Balancing Evangelism and Compliance
How do you balance employees’ evangelism of your company with the need to stay in compliance ?
Examples: Department of Defense – security vs. getting the
message out What happens when an employee’s SM activity
becomes associated with their off-hours “persona”? Blowback from employee’s activities—how do you
protect the company and your brands?
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Mitratech Holdings, Inc. Confidential Material
Instituting Controls Over Social Media
How do you institute controls over Social Media? Policy: the driver Procedures: the checklist Guidelines: inform the process Training: educate the staff
What role does technology play? So-called “data loss prevention” or DLP Brand protection
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Mitratech Holdings, Inc. Confidential Material
Sector-Specific Regulations
How does Social Media affect compliance regulations in your sector?
Examples: REITs Retail Financial Services
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Mitratech Holdings, Inc. Confidential Material
SOX, HR, and Other Regimes
How do you address non-sector specific compliance, such at SOX, HR and other regimes? SOX: implied IT security controls; “whistleblower”
protection HR: need to prevent discrimination; hostile work
environments Privacy/Intellectual Property: very easy for data to
“leak” out Litigation/FRCP: preserving Social Media data for
future litigation
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Mitratech Holdings, Inc. Confidential Material
Some Final Thoughts
By 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market.
• Source: Gartner
Social Media CAGR, 2009-2014: 34%• Source: Forrester
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Mitratech Holdings, Inc. Confidential Material
Some Final Thoughts
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Mitratech Holdings, Inc. Confidential Material
Sample Policies
Sample policies:
http://www.compliancebuilding.com/about/publications/social-media-policies/
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Mitratech Holdings, Inc. Confidential Material
Questions and Answers