We b 2.0

Wikis , B log s , S oc ia l Ne tworks

Gov 2.0

Kid 2.0

Citiz e n 2.0

A r e y o u a l r e a d y t h e r e a n d j u s t d o n ’ t k n o w i t ?

Voter 2.0

Worker 2.0

Disruptive Technology

Are you le ft be h ind?

“Web 2.0, is disrupting everything. Web 2.0 is not just adding to the communication mix. It requires a completely new way of thinking”

Peter Debreceny, chair of the Institute for Public Relations.

Is not black and white!

We b 2.0

“Don’t ju s t buy s tu ff, do s tu ff.” – Ra dio S ha ck Chris tma s 2007 Comme rc ia l

h ttp://www.ra dios h a c k.c om /

We b 2.0

Dig ita l R a dio Love th is s ong Ta g s iTune s Cre dit Ca rd iP od

h ttp://www.h dra d io.c om /pre s s _room .ph p? ne ws c onte nt=244

We b 2.0 h ttp://youtube .c om /

Wh a t a re your kids re a lly typ ing in th a t te xt m e s s a g e ? Are you looking ove r th e ir s h oulde r a nd wonde ring wh a t a n Ava ta r is ? Wh a t is s o fa s c ina ting a bout b log s , wikis , a nd s ite s like F a c e book? And wh a t is th is s tu ff a bout We b 2.0? Are you

fe e ling a little le ft out o f toda y 's ne w we bs ite s ?

w@ r yr kdz realy typin n dat txt ms g ? RU lukin ovr th e ir s holder n 1dering w@ a n Ava ta r S ? watz s o fa s c ina ting bout b log s , wikis , n s ite s lk F a c e book? n watz dis s tuf bout We b 2.0? RU fee lN a lil lft

outa toda y's nu W3s ?

Unde rs ta nding wha t the y a re s a ying …….

undrs tndN w@ thyre s Ayn

Is a S MALL s te p in unde rs ta nding wha t the y a re doing …….

is a s ml s te p n undrs tndN w@ thyre doiN

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Catawba County Generations

Millinnia lsGe n X

Boome rs

Mature s

Ave ra g e Ag e - 43 Ye a rs

Generations Help Unders tand Web 2.0

Mille nnia ls 1977 to 2000G e n X

1965 to 1976B oom e rs

1945 to 1964Ma ture s

B e fore 1945

Ave ra g e Ag e o f Ca ta wba County Worke r - 43 Ye a rs

Te c h nolog y is not a “Tool” for Mille nn ia ls , it is th e ve ry “F ounda tion” for e ve ryth ing th e y do.

We b 2.0 is a re fle c tion o f th e Mille nn ia l G e ne ra tion.

Th e m ind-ma p p ic ture d a bove (c ons truc te d b y Ma rkus Ang e rm e ie r [1] on Nove m be r 11, 2005) s ums up s ome of th e me me s o f We b 2 .0, with e xa mple -s ite s a nd s e rv ic e s a tta c h e d.

h ttp://www.g o2we b20.ne t/

De fin ing We b 2.0 • One of the e a rly le s s ons tha t pione e ring We b 2.0 s e rvice s

like de l.ic io.us a nd F lickr ta ug ht us is th a t in form a tion th a t we org a n iz e we ll for ours e lve s ha s a ve ry ha ppy s e re ndipitous s ide e ffe c t, in tha t it a ls o

te nds to m a ke th a t in form a tion m ore us e fu l to oth e r pe ople . The tools of We b 2.0 e xis t in th is inte rpla y be twe e n informa tion we org a niz e for ours e lve s a nd tha t wh ich we s ha re with othe rs .

• B a rb Dybwa d

De fin ing We b 2.0

• The core te ne ts of We b 2.0–Ope nne s s–Colla bora tion–Community–Trus t

• Cha ra c te riz e d by incre a s ing ly inte ra c tive na ture of the we b ra the r tha n a colle c tion of s ta tic pa g e s vie we d pa s s ive ly

AJAX

De fin ing We b 2.0

• S h a re d c onte nt• S h a re d tools• Unbounde d d ia log ue• Coope ra te , don’t c ontro l• Us e rs a dd va lueImagine That!

Th e F uture o f th e E nte rpris e

pa rtne rs

trus t

a g g re g a te

c e ntra liz e d

c olla bora tors

s pe c ia liz ed

a da pt

re puta tion

S e lf-org a n iz ing

outlie rs

De fin ing We b 2.0 • P e rpe tua l B e ta

S ta te• Allows for s e lf

org a n iz ing g roups / s ys te m s – ( th e long ta il)

• Toda y’s in te rne t m a ke s th e c itiz e n a n a c tive pa rtic ipa nt. Will g ove rnme nt a da pt to We b 2.0 by de s ig n or by de fa u lt?

h ttp://www.flickr.c om /ph otos /c a m bodia 4kids org /260004685/

• Folks onomy • co llaborative tagging• s oc ial c las s ification• s oc ial indexing• s oc ial tagg ing

• c olla bora tive ly c re a ting a nd m a na g ing ta g s to a nnota te a nd c a te g oriz e c onte nt.

• g e ne ra te d by e xpe rts a nd a ls o by c re a tors a nd c ons um e rs o f th e c onte nt.

• us ua lly, fre e ly c h os e n ke ywords a re us e d ins te a d o f a c ontrolle d voc a bula ry.

• th e words folk (or folks) a nd taxonomy

h ttp://flickr.c om /

h ttp://de l.ic io.us /

h ttp://dig g .c om/e le c tions /

Te xt Me s s a g ingtxt ms gN

h ttp://www.flickr.c om /ph otos /16954303@N08/1909471525/h ttp://www.flickr.c om /ph otos /75343463@N00/388681581/

h ttp://twitte r.com /

Twitter Facts :•Twitter is a technology deve loped in 2006 that enables pers ons to us e the ir ce ll phones to s end text mes s ages to blogs .•Cons ider

•“Bus h s tepping from plane in NC.”•“Britney s potted at Natural Foods ”

•Able to s hare mundane things by ce ll phone .•Not enough details . Cons ider this te legraph mes s age .

•“Lincoln s hot”

h ttp://www.flickr.c om /ph otos /poc ka fwye /134529981/h ttp://www.flickr.c om /ph otos /picc a d illywils on/330935066/ h ttp://www.flickr.c om /ph otos /e m e rg e ncyroom s /1522073534/

F la s h Mobb ingtxt ms gN

h ttp://ling o2word.c om/inde x.ph p

S oc ia l Ne tworking

h ttp://flickr.c om /ph otos /be s tia riog a lle ry/1328845826/

Enter the Power

of the LongTail

h ttp://www.m ys pa c e .c om /

h ttp://www.fa c e book.c om /

BlogsThe ‘blogsphere’ is a force to be reckoned with. Bloggers can wreck havoc on reputations and careers. Or they can create the ‘next big thing’

h ttp://te c h nora ti.c om /

Blog Facts :•175,000 New Blogs a Day•1.6 Million Pos tings a Day•18.6 Pos ting per Second•Worldwide More Than 70 Million Blogs•1 p.m. to 5 p.m. Eas tern Mos t Popular Pos t Time•83.26% of Top Bloggers Reveal Their Full Name•54% of Bloggers are Under the Age o f Thirty

h ttp://www.boing boing .ne t/

h ttp://re ddit.c om /

Wiki

• Colla bora tive We bs ite• Cre a te , E d it, P ub lis h• G roup Mode ra te d

h ttp://flickr.c om /ph otos /lrv1/1692342071/

Hawaiian word for fast

h ttp://www.wikipe dia .org /

h ttp://pbwiki.c om /

RSS

R e a lly S imple S yndic a tion

R DF S ite S umm a ry

R ic h S ite S um ma ry

• ‘fe e d re a de rs ’ or ‘a g g re g a tors ’.• s ub s c ribe s to a fe e d by e nte ring a link in

th e re a de r• re a de r th e n c h e c ks th e links a nd pre s e nts

ne w c onte nt a nd in forma tion to th e us e r.

R S S Che ck It Out!

h ttp://www.c a ta wba c ountync .g ov/

h ttp://youtube .c om /

h ttp://www.viddle r.c om /

h ttp://www.vime o.c om /

h ttp://wis ts .c om /

h ttp://www.c ra ig s lis t.org /

h ttp://www.e ts y.c om /

Second Life Facts :•Total Res idents : 8,557,546•Logged in Las t 60 Days : 1,696,250•Online Now: 43,053•US$ Spent Las t 24 h: $1,160,974•LindeX Activity Las t 24h: $227,211•CDC Has an Avatar on Second Life•Statis tical Profile Augus t 2, 2007h ttp://s e c ondlife .c om /

h ttp://www.s oc ia l-m a rke ting .c om /blog /2006/11/c dc s -s e c ond-life .h tm l

CDC P re s e nc e in S e c ond Life

G ove rnm e nt 2.0

• Wikis for Dis a s te r R e c ove ry Ma nua ls• Wikis for S upport a nd Com munic a tions in

P ro je c t Ma na g e m e nt• Ava ta rs to Conve y Topic s• B log s to Invo lve C itiz e ns• B log s for E m ploye e Involve me nt• You Tube for C itiz e n Opin ion

F rom We b 2.0 to G ove rnm e nt 2.0

• B e a p la tform a nd e na b le r, th a t it s h ou ld s upply th e c onte nt c itiz e ns or bus ine s s c ould us e to c re a te ” m a s h ups ” a nd ma rke t p la c e s , s uc h a s provide h ous ing , s c h ool s c ore s , a nd pub lic s a fe ty da ta to re a l e s ta te b roke rs .

• B e a n h one s t b roke r o f in form a tion a nd c om m unitie s , ma ybe e ve n c re a te a s a fe s pa c e for s ome on-line c om m unitie s or s e rve a s a c onve ne r. F or e xa mple , provide re c yc le d b uild ing ma te ria ls from te a r-downs via Cra ig s Lis t.

• Cre a te a s pa c e for c onve rs a tion (e .g ., Am a z on a llows its us e rs to c om m e nt on produc ts th e y buy, a nd th e qua lity o f th e s e rvic e s th e y re c e ive ) to improve c itiz e n a c c e s s a nd a llow c om me nts v ia b log s or wikis on g ove rnm e nt po lic y is s ue s , s uc h a s th e de ve lopme nt o f ne w re g u la tions .

• E nc oura g e “c o-produc tion” o f s e rvic e s with c itiz e ns , s uc h a s e n lis ting c itiz e n volunte e rs to h e lp th e ir fe llow c itiz e ns to s o lve prob le m s or a ns we r que s tions a b out g ove rnm e nt s e rvic e s th a t th e y’ve e xpe rie nc e d th e m s e lve s – e s pe c ia lly prob le m s th a t re a c h a c ros s a g e nc y b ounda rie s .

h ttp://tra ns ition2008.wordpre s s .com/2007/07/31/from-we b-20-to-g ove rnme nt-20/

Ta g g e d a nd S h a re d• B oing B oing h ttp://www.boing boing .ne t/• Ca ta wba County h ttp://www.ca ta wba countync.g ov/ • Ca ta wba Gre e n h ttp://ca ta wba g re e n.b log s pot.com/• Cra ig ’s Lis t h ttp://boone .cra ig s lis t.org / • De l.ic io.us h ttp://de l.ic io.us / • Dig g h ttp://dig g .com/e le c tions / • E ts y h ttp://www.e ts y.com/ • F e e dburne r h ttp://www.fe e dburne r.com/fb/a /home• F lickr h ttp://flickr.com/ • Go2We b2.0 h ttp://www.g o2we b20.ne t/ • Ling o 2 Word h ttp://ling o2word.com/inde x.php• Linke d In h ttp://www.linke din.com/• My S pa ce h ttp://www.mys pa ce .com/ • P B Wiki h ttp://pbwiki.com/ • Re ddit h ttp://re ddit.com/ • S e cond Life h ttp://s e condlife .com/ • Te chnora ti h ttp://te chnora ti.com/ • Twitte r h ttp://twitte r.com/• YouTube h ttp://youtube .com/ • Wikipe dia h ttp://www.wikipe dia .org /

Ca ta wba County doe s not promote , e ndors e a nd is not re s pons ib le for conte nt on a ny of th e s ite s or ma te ria ls re fe re nce d on th is pa g e . R e fe re nce s a re for informa tiona l purpos e s only a nd th e a ppropria te ne s s is th e s ole re s pons ib ility of th e individua l vie wing .

R e s e a rc h• Ma pping th e Cons e que nc e s o f Te c h nolog y on P ub lic R e la tions ,

J oh n V. P a vlik, P h .D. In s titu te for P ub lic R e la tions h ttp://www.ins titute forpr.org /ipr_info/m a pping _th e _c ons e q ue nc e s _of_te c h nolog y_on_pub lic _re la tions /

• CDC S pa re Ch a ng e Ne dra Kline We inre ic h h ttp://www.s oc ia l-ma rke ting .c om /b log /2006/11/c dc s -s e c ond-life .h tml

• F rom We b 2.0 to G ove rnm e nt 2.0? Th e IB M C e nte r for Th e B us ine s s o f G ove rnme nt We b log h ttp://tra ns ition2008.wordpre s s .c om /2007/07/31/from -we b-20-to-g ove rnm e nt-20/

• HD R a d io/iTune s ta g g ing te c h nolog y a top innova tion h ttp://www.h dra dio.c om /pre s s _room .ph p? ne ws c onte nt=244

• S oc ia lNe ts , Wikis , a nd B log s … Oh My! Ma na g ing Worke r 2.0, Dr. S h a nnon S c h e lin , UNC S c h ool o f G ove rnm e nt, C e nte r for P ub lic Te c h nolog y

Ca ta wba County doe s not promote , e ndors e a nd is not re s pons ib le for conte nt on a ny of th e s ite s or ma te ria ls re fe re nce d on th is pa g e . R e fe re nce s a re for informa tiona l purpos e s only a nd th e a ppropria te ne s s is th e s ole re s pons ib ility of th e individua l vie wing .

In te rne t S a fe ty for Kids• CNE T Ke e p your kids s a fe online :

h ttp://www.c ne t.c om /2001-13384_1-0.h tm l • Monitor your c h ild’s te xt m e s s a g e s : h ttp://www.mym ob ile wa tc h dog .c om / • Noddle Ne t P a re nta l Control S oftwa re : h ttp://www.noodle ne t.c om / • Ke e ping Kids S a fe Online – Th e P olice Note book:

h ttp://www.ou.e du/oupd/kidtool.h tm • US -CE R T Cybe r S e c urity Tip – Ke e ping Ch ildre n S a fe Online :

h ttp://www.us -c e rt.g ov/c a s /tips /S T05-002.h tm l • S a fe Kids .c om : h ttp://www.s a fe kids .c om / • i-S a fe Inc : h ttp://www.is a fe .org /

Ca ta wba County doe s not promote , e ndors e a nd is not re s pons ib le for conte nt on a ny of th e s ite s or ma te ria ls re fe re nce d on th is pa g e . R e fe re nce s a re for informa tiona l purpos e s only a nd th e a ppropria te ne s s is th e s ole re s pons ib ility of th e individua l vie wing .

We b 2.0

Wikis , B log s , S oc ia l Ne tworks

Te rry B le ds oeCIO

Ca ta wba County G ove rnme nt

h ttp://www.s lide s h a re .ne t/