Nouman riaz

Topics to b covered

Competitive strategy

(Competitive advantage + core competency)

Gourmet catering

Competitive strategy of Gourmet

Differentiation strategy

Cost leadership

focus

Competitive strategy

“A strategy which determines that how

an organization will compete in it’s

business units”.

Competitive advantage

Competitive advantage is actually a

distinctive edge.

These distinctive edges can come

from organization’s core competencies

by doing something that others cannot

do or doing it better than others.

Competitive advantages for

Gourmet

Gourmet is its own supplier

Gourmet is leading the costs by cut

the prices in accordance with other

industries.

Gourmet has a strong approach to

customers.

Core competency

“Core competency is a specific factor that a business sees as central to the way the company or its employees work”

It fulfills three criteria

1) It is not easy for competitors to imitate.

2) It can be reused widely for many products and markets.

3) It must contribute to the end consumer’s experience and the value of the product or service to its customer.

Gourmet catering

GOURMET is also providing catering

for all occasion for your convenience

to give grace to your celebrations

A bird’s eye view of corporate

strategy of gourmet ( a meeting with unit

manager)

corporate strategy

growth stability renewal

Concentration

Vertical integration

Competitors of Gourmet

Red table event management

Top events

Creative ziafat marquee

Hotel Pak continental

PC catering

Competitive strategy of Gourmet

High quality:

Gourmet has described its

competitive strategy by including the

point of serving high quality within

reasonable costs.

High quality at a reasonable cost is

an competitive advantage for them.

Low cost

Gourmet is also following the low

costs strategy to compete in its

business units.

Low cost is another competitive

advantage for gourmet.

Cost leadership strategy:

Competition on the basis of lowest

cost

Organization try to reduce input cost

Differentiation strategy

A company that competes in its business units by offering unique products that are widely valued by customers is following differentiation strategy.It can includes:

a) Innovationb) High qualityc) Unique designd) Brand imagee) Multiple offersf) Focus on status (born syrup)

Focus strategy

This strategy involves cost advantage

(cost focus) or a differentiation

advantage (differentiate focus) in a

narrow segment of niche (proper,

appropriate place).

In gourmet strategy we have found

that gourmet is focusing on the

expansion of business.