Got Video?Presented by the Ocean County Board of REALTORS

and Jim Flanagan

How to shuck scallops...

Why Video...

● 77% of buyers like virtual tours● 52% of buyers like videos● 94% of buyers like YouTube, etc…● Less than 1% of buyers found videouseless!● 9% of all agents use video to markethomes● 3% of all agents use YouTube to market homes

"The stats on video from the National Association of Realtors show that 72 percent of home sellers want their agent to use video, and 3 percent actually do." -- 2012

If a picture is worth a thousand words, how much is a video worth?

Why most of us don’t use video:

1. Self Conscious; we don’t like how we look or sound on video.

2. Overwhelmed; equipment, editing, distribution, etc.

3. ???4. Let’s see what we’re afraid of...

Get Over It… and/or... Pay a Pro!

● It’s NOT about you, it’s about them!● You DON’T have to be in it.● Why should they (Sellers) invest a full

commission in you, if you are NOT willing to invest in yourself?

● How much is your time worth?

Do It Yourself

You will need:1. Smartphone2. Youtube Account3. And a PLAN!

Pay a Pro

What you will need:1. A budget2. A Pro3. A PLAN!

The PLAN*

1. Community/Market Based Videos (86%)2. Listing Videos (70%)3. “How to”/Informative Videos (54%)4. Testimonials (30%)5. About Me/About Us (25%)

*Credit Source; http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/

● Youtube/Google Hangouts● Instagram● Screenr● Jing● Animoto● BombBomb

Cool Tools (Apps)!

The 72 Hour Rule

“If you don’t ACT on anything/something youlearned today, within thenext 72 hours, you mostlikely NEVER will.”--Darin Persinger