gorilla gorilla marketing marketing real people real people campaign campaign

20102010

Dear Gary,We’d like to thank you for all of your help in our latest campaign.

You may know the person below as Amanda….

Her real name is, in fact, Julia and she is an actress that we hired to work on our latest guerrilla viral campaign.

For the last two months she’s been monitoring you in order to provide us with a profile of your everyday habits.

This is because, Gary, you are what we call a ‘perfect subject’.

You’re 27 years old, you live on your own in a rented property and you earn between £25-33k a year.

You’re an avid web user, you’ve got over 150 friends on Facebook, you Tweet and you do a whole lot of online shopping.

You’re exactly the demographic that many of our clients are aiming at.

So we hired the beautiful Julia to pose as your girlfriend in order to monitor your likes/dislikes, social networking habits and other stuff our clients might like.

So, you get loads of new ‘presents’ to try out, a beautiful girlfriend for two months and our clients get plenty of information about your demographic.

Everyone’s a winner, right?

Thanks for being such a brilliant participant.