GORE-TEX® Brand Guidelinesportal.gorefabrics.com/.../content/pdfs/Gore-Tex_BrandGuidelines.pdf ·...
Transcript of GORE-TEX® Brand Guidelinesportal.gorefabrics.com/.../content/pdfs/Gore-Tex_BrandGuidelines.pdf ·...
Print usage
Use Format Size Logo width
print inch cm inch cm
Minimum size -- -- 0.8 2.03
Catalog signage -- -- 0.8 2.03
Co-op advertising -- -- 0.8 2.03
DIN A6 5.83 x 4.13 14.8 x 10.5 1.0 2.54
DIN lang 8.66 x 4.33 22 x 11 1.0 2.54
DIN A5 8.27 x 5.83 21 x 14.8 1.5 3.81
DIN A4 11.69 x 8.27 29.7 x 21 1.5 3.81
Letter 11 x 8.5 27.94 x 21.59 1.5 3.81
DIN A3 16.54 x 11.69 42 x 29.7 2.5 6.35
DIN A2 23.39 x 16.54 59.4 x 42 3.5 8.89
If other format sizes are required, the size ratios of the DIN A4 format serve as the reference sizes.
GORE-TEX® Brand Guidelines
Logo
The logo is a central component of the brand design. With its characteristic form, it attracts attention and is instantly recognized by viewers.
13/12/2013
Logo size
We recommend a logo size of 119 x 119 pixels for web usage (45 x 45 pixels is the minimum size). When it is this size the logo appears sharper and the GUARANTEED TO KEEP YOU DRY™ product promise is legible.
Clear zone around the logo
The GORE-TEX® brand logo must be surrounded by a clear zone in which no other graphic elements may be placed. The size of the clear zone must always be at least half the width or height of the logo.
Our top 3 brand principles:A trademark is always written all in caps.The ® symbol always follows the trademark.The trademark must always be used in conjunction with an appropriate noun.
Logo width
No additions No Shadow No turning No busy backgrounds
No cropping No change in colour
No gradients No placement on graphic elements
Don’ts
The logo may not be altered in any way or incorrectly reproduced.
Colour background White background Photographic background
Black background; logo with white outline
Do’s
The GORE-TEX® brand may be placed on a color or white background, or on a photograph that does not distract from the subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected for the background is not too busy.
Wordmark
The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).
Brand Communication
Rules Correct Wrong
A trademark is always written all in caps. GORE-TEX® products Gore-Tex® products
The ® symbol always follows the trademark. GORE-TEX® products GORE-TEX products
The trademark must always be used in conjunction with an appropriate noun. It may be placed before or after the trademark according to writing conventions within the language.
GORE-TEX® productsdie Marke GORE-TEX®abbigliamento GORE-TEX®
GORE-TEX®
The noun is always written in lowercase letters (excepti-on: writing conventions within a language, layout rules, e.g. headlines).
GORE-TEX® productsGORE-TEX® PRODUCTS (headline)GORE-TEX® Schuhe
GORE-TEX® PRODUCTS
When using nouns which are not listed in the table be-low make sure that you add an approved noun in front.
GORE-TEX® products technology GORE-TEX® technology
Never corrupt trademarks. GORE-TEX® products GORE-TEXTILES
No line breaks within the trademark. GORE-TEX® products GORE-TEX® products
No abbreviations. GORE-TEX® products GT® products
Word space after each trademark – no other symbols. GORE-TEX® products GORE-TEX® _ products
No wordmark in continuous texts. GORE-TEX® products This jacket
* Various sporting events may be used as nouns. The GORE-TEX® trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX® Transalpine Run” is acceptable as it is a sporting event.
Nouns approved for use with the GORE-TEX® brand
General Fabric / Material Garments Footwear Accessories
apparel barrier anorak boot (s) cap
brand fabric bib booties glove inserts
clothing insert blouson footgear gloves
®event* liner coat footwear handwear
fabrics lining ensemble overshoes hat
gear laminate garment oversocks hat insert
logo layer jacket shoes headgear
name material lining socks headwear
outfit membrane overall hood
outerwear textile pants mitten(s)
products parka accessories
product technology poncho
trademark raincoat
wordmark rainsuit
shell
Brand Naming
GARMENTS GLOVES FOOTWEAR
GORE-TEX® Products GORE-TEX® Gloves GORE-TEX® Extended Comfort Footwear
GORE-TEX® Pro Products GORE-TEX® Gloves with XCR® Product Technology
GORE-TEX® Performance Comfort Footwear
GORE-TEX® Active Products GORE-TEX® Gloves with X-TRAFIT™ Product Technology GORE-TEX® Insulated Comfort Footwear
GORE-TEX® Gloves with Gore 2 in 1 Technology
GORE-TEX® Footwear with SURROUND™ Product Technology
PACLITE® Product Technology
Gore Micro Grid Backer TechnologyExtreme Wet Weather ConstructionGore Comfort Mapping Technology
GORE™ OPTIFADE™ Concealment
ARMACOR™ Product Technology
Use of the product promise
Our guarantee promise is registered and is treated as a trademark (all capital letters and use of noun). Different versions have been registered in different areas of the world:
International GUARANTEED TO KEEP YOU DRY™ promise
USA GUARANTEED TO KEEP YOU DRY® promise
France GORE-TEX® LA GARANTIE DE VOUS MAINTENIR AU SEC
Germany GUARANTEED TO KEEP YOU DRY™ promise/Versprechen
trenchcoat
trousers
vest
™waders
Green = preferredAll nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for de-scriptive purposes. Example: GORE-TEX® outdoor jacket.