GoPAI.com

On Target Marketing

Email Marketing on Demand

Program Overview

New Customer Acquisition -3 Ways To Operate• Place an order with your creative and our media fulfillment

team will execute everything from start to finish at no additional cost. Creative services are available for a fee.

• Utilize our “Do It Yourself” portal and be your own marketing team. It’s so easy to use you can create and execute a campaign in minutes.

• Sign up for our Small Business Subscription- You provide an offer, a logo or website, and about us information and we will automatically send your coupons and offers to your local market for you every month.

Guaranteed 100% Local Delivery• Internally developed technology guarantees delivery and no

spam filters.• Feedback loops and white-listing with major ISPs• Current and clean database that is frequently mailed• 100% Anti-spam compliance guidelines

Opt In Geo-targeted Email database• 125 million consumers – approximately 1/3rd of US households• Complete records maintained – full name, postal address and

confirming opt in information• All consumers 18 or older - average age of consumers 20 to 45• Gender specified and Zip Code level demographics available

Overview

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Strength of Offer• Design Services are available for a small fee if you need help• Broader appeal of offer the better

⁻ Percentage off rather than minimum spend or discount on particular item

⁻ Group together more narrowly appealing offers in cooperative piece (flyer style)

• Remember the internet is easily searchable⁻ Aggressive offers prevalent (50% off or more!)

List Development• Relevant market areas

⁻ Examples: 1 mile for coffee shop, 3-5 miles for restaurant, and 10+ miles for auto dealer

• Appropriate audience⁻ Gender selection and financial strata

Creative Development• You have 2 seconds

⁻ Offer front and center⁻ Graphics vs. text⁻ Call to action

Keys to Success

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Subject Lines• We have analyzed thousands of campaigns and has statistically

determined the following best practices⁻ Including the consumer or business geography in the

beginning of the Subject Line increases Open/Ordered by a minimum of ½ percent

⁻ Including the word “coupon” in the Subject Line increases Open/Ordered by a minimum of ½ percent

⁻ Including the business name in the Subject Line increases brand awareness and overall effectiveness of the campaign

Testing• 1st Drop – A/B split Subject Lines & gender• 2nd Drop – A/B split creative• 3rd Drop – A/B split offers• 4th Drop – Combine best results

Tracking• Analytics with unique indicator• Bar coding and coupon codes

⁻ Unique offer if POS does not support tracking codes

Keys to Success (Continued)

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