Google's Strategy in 2010- Case Study

8/9/2019 Google's Strategy in 2010- Case Study

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Strategy in 2010: Case Study Analysis


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roup 1.2Injamam-ul-Huq 75Wasiq Rabbi 77

u!ammad Saeedul Alam "1

ayen #ddin C!is!tee $%

A&sar Hasan 'amil 10(

Submitted by:

Submitted to: S!ei)! *rs!ed 'a!anAss*+iate ,r*&ess*r

C*urse Instru+t*r: usiness Strategy


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Timeline of Google


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Timeline of Google


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SWOT Analysis of Google

S W

O TSWOT

Analysis


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STRENGT

SWOT Analysis

Strengths

S

O

Market Leader in Search Engine

Business and Revenue Model

Diversified Products and Services Constant Innovation

Clear corporate goals


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Weaknesses

WEAKNESS

SWOT Analysis

S

O

Ethical Implications

Excessive acuisition !hich

might prove to "e costl# $lo!revenue of %ou&u"e'


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Opportunities

OORT!N"T"

SWOT Analysis

S

O

(uge Customer Base

)ntapped Markets

*!ner of huge data and information

Can "e the trend+setter

&echnological *pportunities are limitless

Soft!are and application developers


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Threats

THREA

SWOT Analysis

S

O

*ther companies like %ahoo,- Microsoft etc.

/overnment Policies

Invasion of Privac# complaints


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#$G %atri&

S'uestion mar(s

Hig!er mar)et s!a

Hig!ermar)etgr*.t!

Stars

Google %aps Google $hrome #ro)ser

Question Marks

An*roi* i+asa

Cash Cows

,outu-e Google Earth Google Sear+h

ogs $ashDogs

Or(ut

,r*du+t ,*rt&*li*- C/ atri


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,*rters 5 *r+es Analysis

Bargaining power of supplier TCompetitive rivalry in industry


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$ompetiti/e Analysis

Google0s prin+ipal +ompetitors in themar(et are


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3 oun*e* in 134 5r*most /isite* "nternet *estination

3 ,ahoo0sWe- ortal ena-le a++ess to any almost any info

a/aila-le on the net

3 Hoste* )e-sites for small -usinesses an* internet retailers

3 artnership)ith 26 mo-ile +ompanies to pro/i*e mo-ile

sear+h an* *isplay a*s

3 Relationship )ith Google7 $o8operati/e9A*/erserial


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3 Sell +omputer soft)are4 +onsulting ser/i+es4 /i*eo gamehar*)are an* online ser/i+es

3 %SN We- ortal it0s online ser/i+e4 )hi+h generatesre/enue

3 :;i/e Sear+h0 release* in 2663 to +ompete )ith Google

3 !se* :Semati+ sear+h te+hnology0


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$ore "ssue

H*. t* sustain /**gles +urrent

gr*.t! rate .it!*ut sa+ri&i+ing t!e

+*m4any alues


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$hallengesC*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!**

C*m4etiti*n

C*m4etiti*n

C*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!**


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A LITTLE EIL TO E!S"#E

$"T"#E %#OWT&

Alternati/e 1

% (i % i h ;i l


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%a(ing %oney )ith a ;ittlee/il

3 $ontinue pro/i*ing -est user e&perien+e in $hina to ensure+omplian+e )ith Google0s prin+iples

1: Focus on the user and all else will follow

4: Democracy on the web works

7: There is always more information out there

8: The need for information crosses all borders

3 Keep lo--ying !S o>+ials for "nternet Neutrality

3 "mpro/e user e&perien+e of Google Street user -y a++essinto

)i8= net)or(s )ith Google Street $ar


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ros an* $ons

'ro(iding )etter usere*perien+e and a++ess toin,ormation to %oogle-s Chinausers. And potentiall/ +apturesu0+ient share o, the 'ie ,rom1aidu

%oogle might ,a+e lawsuits ,rothe Chinese go(ernment due t)rea+h o, go(ernmentregulations. 'otential +losure operations in China

"nternet neutrality pro/i*es -etteropportunity for Google to /entureinto ne) *imensions. $reates amu+h fa/ora-le -usinessen/ironment

%e*ia e&posure of the lo--yinga+ti/ities to +ause the sto+( pri+e fall4 prohi-iting future e&pansionplans

Google Street an* Google %aps iseasily a++essi-le -y lo+ating nearest)i8= net)or(s.

"nterfering )ith )i8= users0 personspa+e4 +an -e +ompare* to ha+(in


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$OC"S O! I!!OATIE !EW'#OD"CTS TO I!C#EASE #EE!"E

Alternati/e8 2


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o+us on "nno/ationthrough Trial an* Error

3 orgo the unethi+al or unla)ful pra+ti+es

3 o+us on sustaining gro)th through inno/ation

3 $reate *i/ersi=e* pro*u+t an* ser/i+es through trial an*

error

3 !tili?e the $ash $o)s an* +ome up )ith ne) @uestion

mar(s


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3 i/ersi=e* ser/i+es3 Entering into ne) mar(ets

3 irst mo/er a*/antage in

potential mar(ets

3 Re/enue generation from

$ash $o)s su+h as Google

%aps an* Google Sear+h

3 %ight lose fo+us on e&istin

pro*u+t8line in the +urrent

+ompetiti/e mar(et

3 $reation of many 'uestion

mar(s in the portfolio

ros an* $ons


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#ECOMME!DATIO!S


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Re+ommen*ations

$o+us on impro(ing user e*perien+e o, e*isting+ategories2; Semanti+ Sear+h for Google We- Sear+h

; $apture higher mar(et share in the %o-ile OS mar(et )An*roi*

; Google T as a hy-ri* of $ an* T

; $lou* $omputing is the ne) phenomena

Continue Chinese operations; ro/i*e Google.+om.h( lin( to google.+n users

; $omply )ith $hinese go/t. regulations; $hina oBers 566C million internet users

1

2


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Re+ommen*ations

Tr/ to lo))/ +olla)orating with +ompetitors; ;o--ying eBorts to)ar* the go/ernment shoul* -e from all maDor

players4 not Google alone

; "nternet Neutrality -ene=ts +ompetitors as )ell4 ma(ing theen/ironment more +ompetiti/e

; ro+ee* )ith ma(ing Google internet -an*)i*th more )i*ely a/ai

; $reate pressure on the go/t. through internet users groups

#espe+t 'ersonal 'ri(a+/ on the Internet; Google Street shoul* a/oi* negati/e pu-li+ity +reate* *ue to

ea/es*ropping

; $ome into terms )ith )i8= hotspots4 gain authori?ation -y negotia

; #etter user e&perien+e for Google Street3

5


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THANK ,O!

Google's Strategy in 2010- Case Study

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