Google’s historyYear Est : January, 1996

Nationality : U.S.A

Founder : Larry Page · Sergey Brin

Acquisitions :

2001.~ ; acquired several small start‐up companies, often consisting of innova-tive teams and products EX) Bloger, Pyra Labs, etc.

2004 ; acquired a company called Keyhole. Inc, which developed a product called Earth Viewer, renamed in 2005 to Google Earth.

2006.10 ; Bought the YouTube –the popular video site & ‘JotSpot’– a softw are company

2007.3 ; acquisition of Gapminder's Tendalyzer‐software company & Adsca pe Media, a small in‐game advertising company.

 

BUSCOM 2.0 PARK SO YEON 1

Google's history.flv

Google’s major services & products

*Internet web‐searching Service

*Advertising programs

*Offering the map of all around the world

BUSCOM 2.0 PARK SO YEON 2

Google’s income statement

 

BUSCOM 2.0 PARK SO YEON 3

Income statement

2009 2008 2007

Revenue 19,176.1 18,627.0 16,325.9

Gross profit 8,604.4 8,387.4 7,160.5

Total net income 1,486.7 1,883.4 1,491.5

EPS 3.03 3.74 2.93

2009 2008 2007

Net operating cash flow

1,763.1 1,936.3 1,878.7

Net investing cash flow

(788.1) (413.8) 92.9

Net financing cash flow

(733.9) (1,226.1) (171.5)

Google’s future goals

1) improving infrastructure to make their engineers more productive

2) being the best in search ‐ top AI research labora-tory

3) pushing their ad system

4) To make sure their tools are running everywhe re

5)focusing on innovation

 

BUSCOM 2.0 PARK SO YEON 4