Google’s guidelines on mobile seo
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Transcript of Google’s guidelines on mobile seo
Google’s Guidelines On Mobile SEO?
We are all aware that in the next few years spending for mobile marketing, including SEO, will
double.
We are moving to a world where everything will be mobile. That’s right, mobile. SEO also needs to adjust to this trend if it wants to survive. This is not just a note to
the SEO practitioners and experts but also to the search engine
companies.
According to an article in searchengineland.com, Google has already taken a clear stance
on mobile SEO. Finally they spoke of the guidelines and other
details on what should be the ideal approach in doing it the
mobile way.
Google & mobile SEO
These are the ones that are on top of Google’s list when it comes
to what an ideal site should be:
• sites should use responsive web design•sites that dynamically serve all of devices in the same set of URLs, however each URL should have different HTML (and CSS) depending on the type to whether it is a desktop or a mobile device•sites that have separate mobile and standard desktop designs
Let’s explore these!
In this approach, CSS3 media queries are used, which alters
how the pages appear on mobile devices. So Google recommends
this because it makes it more easy – one content, one URL, and one HTML (that uses CSS media
queries).
What is responsive design?
When you want to use this, it is better to use the Vary HTTP
header in order to tell the search engine that there is a change in
the CSS and content based on the useragent.
How about the device-specific HTML approach?
This command is used to guide the GoogleBot in order for it to
identify that there is a change in the useragent. Thus, the bot can identify which one is mobile and
which one is the standard desktop site.
using the same URL – HTTP Vary Header for GoogleBot
Smartphone to crawl the siteusing a different URL
- rel=alternate on the desktop version & use a canonical on the
mobile version
There are actually two sub – approaches when using different HTMLs:
To guide mobile sites developers and SEOs, there is a developer
site allotted to discuss the issues regarding this.
We also need to go back again from the start and ask why develop our mobile-site-
capabilities? Just imagine the number of devices being sold every year. Most of these are
mobile.
Why go mobile?
According to MarketingSherpa’s 2012 Search Marketing
Benchmark Report – SEO Edition, in 2011, spending for mobile
advertising has surpassed that of email and social media.
Furthermore by 2016, the total amount being spent for mobile
marketing will reach $8.2 B. Purchasing online is much more
easier and 47% bought stuff online.
It looks like we are heading there (or….already there).
One new report released by the Interactive Advertising Bureau
states that ad revenue already hit $8.4 B in the first three months of
2012. This is higher by 15 % compared to the data from the first quarter of 2011 – $7.3 B.
Practically-speaking, there is also a proliferation of mobile devices- the main reason why mobile SEO is becoming more of a reality. The phones and other mobile devices
make it possible.
One article in techcrunch.com mentions that the total number
of mobile devices will exceed the world’s population this year. It’s based on the report released by cisco.com, which also points out
to the drastic increase in data usage.
Not all agree with the potential and current use of mobile devices
in marketing. According to a study by
Strongmail entitled 2012 Marketing Trends, business
leaders can’t really agree on the benefits of mobile marketing.
It can help?
Most believe that it can help their business by expanding their
customer base & build loyalty (35%), expand their reach (29%), and build customer awareness
(28%).
But 7% of the respondents believe that mobile marketing has no value in their campaign.
A few years from now, SEO for mobile devices will be a trend. To get ahead of the competition, it is better to make the changes now and optimize your mobile sites.
Closing thoughts
No wonder why more and more companies are working their way into the mobile marketing world, other than advertising through the standard channels and the
standard desktop sites.
Google has really something to say in any of the changes in the web. With regard to mobile web
sites, what ever the giant says need to be taken into account,
seriously.