Google’s 5-Day Design Sprint: Event 4 – PROTOTYPE (Scene/Product)
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Prototype PROTOTYPE 4 Use the prepared storyboard, which is a key output from Event 3 (Decide), to guide prepara<on of realis4c prototype(s) or “facades.” It’s important to note that the main purpose of the realis<c prototypes or facades is to serve as a tool that facilitates customer interviews and the gaining of insights on customer behavior (habits) while trying to answer the Design Sprint Ques<on. Make sure you prepare an Interview Script and rehearse for the interview of customers for Event 5. Visual Templates for: Understand Problem Diverge Solu<on Decide Hypotheses Prototype Prototype Validate Valida<on 1 2 3 4 5 Build Measure Learn
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Transcript of Google’s 5-Day Design Sprint: Event 4 – PROTOTYPE (Scene/Product)
PrototypePROTOTYPE
4
Usethepreparedstoryboard,whichisakeyoutputfromEvent3(Decide),toguideprepara<onofrealis4cprototype(s)or“facades.”It’simportanttonotethatthemainpurposeoftherealis<cprototypesorfacadesistoserveasatoolthatfacilitatescustomerinterviewsandthegainingofinsightsoncustomerbehavior(habits)whiletryingtoanswertheDesignSprintQues<on.MakesureyouprepareanInterviewScriptandrehearsefortheinterviewofcustomersforEvent5.
VisualTemplatesfor:
UnderstandProblem
DivergeSolu<on
DecideHypotheses
PrototypePrototype
ValidateValida<on
1
2
34
5
Build
Measure
Learn
Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
Understand
Diverge
DecidePrototype
Validate
1
2
34
5
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu<on
DecideHypotheses
PrototypePrototype
ValidateValida<on
1
2
34
5
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu<on
DecideHypotheses
PrototypePrototype
ValidateValida<on
1
2
34
5
Build
Measure
Learn
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
PrototypePROTOTYPE
4
Pain/Delight(-/+):….....
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKq Desirability:
q Feasibility:
q Viability:
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event4–Prototype
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
TeamMember…..............
TeamMember…..............
TeamMember…..............
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
q InternalCustomer/Cri4c:
q Office:
q Day4(Thursday)q 10am–5pm
q Decider:q InterviewScript:q Build:q RunTrials:
q Realis4cPrototypes:q InterviewScript:
Event4–PrototypeChecklist
q Realis4cPrototypes(CustomerExperience/Value):
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
WHENTime
q InternalCustomer/Cri4c:
q Office:
q Day4(Thursday)q 10am–5pm
q Decider:q InterviewScript:q Build:q RunTrials:
Event4–PrototypeChecklist
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
q Realis4cPrototypes(CustomerExperience/Value):
q Realis4cPrototypes:q InterviewScript:
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
WHENTime
Event4–Prototype
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
WHENTime
Event4–Prototype
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
WHENTime
Event4–Prototype
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
ORGANICTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
ORGANICTrade-offMap
SYSTEM:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
SYSTEMTrade-offMap
SYSTEM:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM
DELIGHT(+)
SYSTEM:
SYSTEMTrade-offMap
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
SYSTEMTrade-offMap
SYSTEM:PRODUCT
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
CUSTOMERTrade-offMap
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
CUSTOMERTrade-offMap
Pain/Delight(-/+):….....
SYSTEMTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM
DELIGHT(+)
SYSTEM:CUSTOMER
VALUEENGINEMAPRapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:HorizontalRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
HowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:
StoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
A:ACQUISITION
A:ACTIVATION
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENT
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
StoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
CaseStudy1Savioke
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event4–Prototype
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q HotelGuest
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTes4ng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q HotelGuest:Trade-offs(-/+)
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot:Trade-offs(-/+)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTes4ng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Hotelguestwants…smallitem
Hotelguestreceivessmallitem
GuestcallsRecept-ionist
Recept-ionistputsiteminRobot
Robottakesitemtoguest
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe[-tor1
Compe[-tor2
Compe[-tor3
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Compe+tors’Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu<ons
Idea/Ques4on
Sketch(Mockup)
MomentofDelivery
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMW
Savioke’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sHowMightWe(HMW)-Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
Savioke’sVALUEENGINEMAP:Selec<onofBestConceptualSolu<on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event4–Prototype
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebenercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event4–Prototype
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:
Savioke’sStoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
A:ACQUISITION
A:ACTIVATION
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENT
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
Savioke’sStoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
CaseStudy2Fla4ronHealth
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa<entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soiware)?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q CancerPa<ent
REALISTICPROTOTYPE(S)q Pa<ent-TherapyMatching
Service
ProductUserTes4ng(PUT)Map
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa<entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soiware)?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMap
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pa<entwants…therapy
Pa4entstartstherapy
Pa<entmakesappoint-menttoseedoctor
Doctor/Coordin.searchesformatchingtrials
Doctordiscussestrialwithpa<ent
Pa<entenrollsfortherapy
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa<entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soiware)?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe[-tor1
Compe[-tor2
Compe[-tor3
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa<entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soiware)? Compe+tors’Map
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)
Idea/Ques4on
Sketch(Mockup)
HOW? Informa[onrequiredtoscreenpa[entsishardtofindintheirmedicalrecords
q Structurekeyinforma-<onforscreeningpa<ents?
HOW?
Fillinginmissinginforma[onrequiresalotof[meandeffort
q Streamlinediscussionwithoutsidedoctors?
HOW?
Thenumberofpa[ents,trials,andrequirementsisoverwhelming
q Makereviewingelectronicmedicalrecordsfaster?
Challenge/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa<entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soiware)?
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
HMWStreamlinediscussionwithoutsidedoctors?
HMWMakereviewingelectronicmedicalrecordsfaster?
HMW
HMW
HMW
HMW
HMW
HMWStructurekeyinforma-<onforscreeningpa<ents?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMW
Fla4ronHealth’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Fla4ronHealth’sHowMightWe(HMW)-Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
Fla4ronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
Fla4ronHealth’sVALUEENGINEMAP:Selec<onofBestConceptualSolu<on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Fla4ronHealth’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
Fla4ronHealth’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
Fla4ronHealth’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event4–PrototypeWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Fla4ronHealth’sDesignSprint(DS)Map:ConceptualSolu<on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa<entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soiware)?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:
Fla4ronHealth’sStoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
A:ACQUISITION
A:ACTIVATION
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENT
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
Fla4ronHealth’sStoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
CaseStudy3BlueBokleCoffee
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-<tors:Trade-offs
*Store:$100GifVouchers
*Office
*Problem;Vision/Goal
*Selec4onCriteria
*CustomerStoryMap
*Realis4cPrototype
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri<c;Decider
InternalCustomer/Cri<c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu<onSketches
*StrongestSolu<on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Team:<8;Premortem
*Generateideas
*S<ckyDecision
*Build*RunTrials
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
TARGETEDCUSTOMER(Archetype)q CaféVisitor(CoffeeDrinker)
REALISTICPROTOTYPE(S)q OnlineWebsite
ProductUserTes4ng(PUT)Map
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Custom-ergets/readsPressstory
Custom-ervisitswebsite
Custom-ercom-parescoffeeretailers
Custom-erchooses/buysbeans
Custom-erwants…cupofcoffee
Custom-ergetscupofcoffee
Custom-ervisitscafe
Custom-erorderscoffee
Baristaservescoffeetocustomer
Custom-erpaysforcupofcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe[-tor1
Compe[-tor2
Compe[-tor3
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Compe+tors’Map
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu<ons
Idea/Ques4on
Sketch(Mockup)
Makewebexperienceq adelight?q aplace
you’dliketovisit?
Makewebexperiencelikeafriendlybarista’s?
Groundtheexperience/storyinthecafé?
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)Map:ConceptualSolu<ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
1of3
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)Map:ConceptualSolu<ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
2of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu<ons
Idea/Ques4on
Sketch(Mockup)
Useimagerytotellourstory?
Makeyoufeellikea“regular”onthesite?
Helppeoplerealizethattheycanbuycoffeeonline?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)Map:ConceptualSolu<ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
3of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu<ons
Idea/Ques4on
Sketch(Mockup)
Communi-catevaluesofBlueBonleCoffee?
Recreate“Serah”ontheweb?
Ensurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
HMWMakewebexperiencelikeafriendlybarista’s?
HMWGroundtheexperience/
storyinthecafé?
HMWUseimagerytotellourstory?
HMWHelppeoplerealizethattheycanbuycoffeeonline?
HMWCommunicatevaluesofBlueBonleCoffee?
HMWEnsurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
HMWRecreate“Serah”ontheweb?
HMW
Makewebexperienceq adelight?q aplaceyou’dliketovisit?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMWMakeyoufeellikea“regular”onthesite?
BlueBokleCoffee’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
BlueBokleCoffee’sHowMightWe(HMW)-Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
BlueBokleCoffee’sVALUEENGINEMAP:Selec<onofBestConceptualSolu<on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event4–Prototype
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu<ons
Idea/Ques4on
Sketch(Mockup)
“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer
Webpagesq Welcome
toBlueBoele
q Howdoyouprepareyourcoffee?
q Howtoselectcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)Map:ConceptualSolu<ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
BlueBokleCoffee’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
BlueBokleCoffee’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
BlueBokleCoffee’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event4–Prototype
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBokleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSolu4on
HypothesesPrototype
Valida<on
1 2 3 4 5Understand Diverge Decide Prototype Validate
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:
BlueBokleCoffee’sStoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
A:ACQUISITIONq SignUpPage
A:ACTIVATIONq CustomerExperience
Page
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENTq Marke<ngPage
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
BlueBokleCoffee’sStoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
