Googleology5th August 2015

Slides available on EI FaceBook page via SlideShare

Mini Master Class:Googleology

Bruce Wade

Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.

Google Evolution• Search Engine• Gmail• Adverts• Data warehouse• Behaviour related interactions• Content rich reality sites

How does the Google search work?• Web crawlers• Cached sites• Graded and ranked• Results on searches

PR(U) = (1-d) + d * sumV(PR(V)/N(V))

Google Search Bar• Key word search: batman• Complex searches: batman“robin rides” –joker• Maths: + - * / % ^• Currency: 12 ZAR in USD• Conversion: half a cup in liters

Search the Searches• Google Trends: http://www.google.co.za/trends/

Google Holidays• Transit Trip planner• Fly on Google earth• Tour cities in 3D• Visit museums and art galleries• Images

The Google Universe• Google Maps• Google Earth• Google Moon• Google Mars• Google Space

Google Scholar• Reader• Scholar• History• Translate• Docs

Google’s income• Adwords• Adverts• Hosting• Special Projects

2013: $15.71 billionGDP of Zimbabwe: $13.49 billion

Google’s Future?• Want to solve the big problems, on scale• Mobile is important and we will help do it

better• Cloud• 3D Virtual reality• Access to tech for everyone

Quote

“Google is the futureand the future is now”

Bruce Wade

bruce@ei.co.za

www.ei.co.za