Google+: The Unsocial Network (for marketers)
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22-Oct-2014 -
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Transcript of Google+: The Unsocial Network (for marketers)
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Google+: The Unsocial Network(for marketers)
Presented by: James Svoboda (@Realicity)
Search Snippets #8: The Pro’s Positive Perspective on All Things Google+
July 31, 2013
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What is Google+?
James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
This Isn’t the Social Network You’re Looking for.
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
“We want to be a Reflection of the Web.”
Photo credit: Scott Beale
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
You can’t accurately reflect of what you can’t fully see.
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Profiles say a lot about us Personally & Professionally.
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
How Can Will They Use Google+ Data for...
Authority - “Expertship”
Influence – Whom influences whom?
Authorship – Beyond the blog
Guest Posting – Expert or Hack?
Link Building – Trusted Source?
Organic Listings – Predicting Clicks
Paid Listings – Predicting Clicks
Display Advertising – Interest Targeting
Remarketing – Interest & Engagement
Reviews –Trust, Location & Authority
Connections – How close are they?
Shares – Public Display of Affection?
+1’s – Global, Local or Tribal?
Multi-Device – Where are you right now?
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
How Do Your Connections Influence You?
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
What About Your Local Connections?
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Local Reviews by Your Connections.
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Google+ Connections Influencing SERPs
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Beginning to believe?
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
High Volume + Low Commercial Intent = No Ads
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Google+(for marketers)
James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
The #2 “Social” Network (powered by Gmail & YouTube)
Photo credit: Dustn.tv
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Grow Your Circles (personal and brand)
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Join Communities (personal and brand)
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Use Hashtags. #TheyRock
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Share Content with Targeted Circles
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Share with Communities to Improve Reach
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Now Showing: +1’s in Connections Streams
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Leave Honest Business Reviews (personal and brand)
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Use the Google+ Social Ad Extension for AdWords
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Google+(for websites)
James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Establish rel=Author and rel=Publisher
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Add Badges and Icons to Your Sites and Blogs
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
+1 All The Things!
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James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation
Rich Snippets (schema.org microdata or open graph)
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THANK YOU!
Download: www.webranking.com/presentation
James SvobodaVP, MnSearch / CEO, WebRanking
t: @realicitye: [email protected]: www.webranking.com/blog
Visit the Minnesota Search Engine Marketing Association at www.mnsearch.org