Waste Not

A “Not for Profit” Business plan to

alleviate national and global hunger

Currently there is an excess of food

Every year in the UK 6 million tonnes of good food is sent to

landfill by food retailers

With a combined value of £7.6 billion

The Problem

And thousands of people desperately need food

In a recent study released by Oxfam entitled „Walking the breadline‟

they estimate that by 2015 over 500,000 people will require food aid.

The Problem

But the excess just isn‟t finding its way to those who need it most

The Problem

And people are starting to take serious notice!

The Problem

There is a huge

amount of press

around the topic

and a TED talk with

over 700k views

Searches for “food

waste” have been

rising since 2007

(Source: Google

Trends)

A lot of social

negativity around

the topic

Problem / Market summary

57,248

supermarkets in the

UK throw 7 million

tonnes of food

each year to landfill

Meanwhile another

1.8 million tonnes

is thrown away by

smaller shops and

restaurants

While 13 million

people in the UK

live below the

poverty line

And next year over

500,000 people in

the UK will become

dependent on Food

Aid

Our Solution – „Waste Not’

Donators Receivers

1) Joe‟s sandwich shop in

Peckham registers as a „Waste

Not Donator‟

3) Joe‟s upload that every

tuesday and thursday they have

between 20 - 40 sandwiches to

throw away.

6) Joe‟s recieve a „Waste Not

Donator‟ certification

2) Peckham Road Soup Kitchen

(PKRS) registers as a „Waste

Not Reciever‟

4) PRSK receive a notification

that Joe‟s sandwich shop have

between 20 - 40 sandwiches

5) Arrange to collect the

sandwiches from Joe‟s on

Tuesday and Thursdays

evenings.

7) Distribute sandwiches to the

homeless and hungry through the

Peckham Road Soup Kitchen

The Idea

Business with excess food

Charity in need of food

Both parties can log into mobile or

web app to arrange delivery of

food

Our CompetitorsLove Food, Fare share and Food cycle are the UK‟s major Food

Charities

Between the three charities they have a total of 31 hubs around

the UK dedicated to serving food and educating the public to cut

down on food wastage.

Some business are working to distribute their waste food. For

example delivers 12,000 meals per week to the homeless

However, in June 2013 it was announce 18% of the UK‟s

population was living in food poverty and food wastage was at

high.

Why does it not work?

• Huge quantities of food is thrown away simply to avoid the

potential liability if people are taken ill.

• Laziness! We need to travel to them

• Apart from minor financial incentives, being conscientious with

food waste just isn‟t worth the while of a lot of businesses.

How can we make it work?

Education Acquisition

How are we launching „Waste Not’

Tristram Stuart

Food Waste

Campaigner

Richard Branson

Entrepreneur and

Philanthropist

Jamie Oliver

Celebrity Chef and

do gooder

Education

Harnessing Celebrity Endoresment

Educating with (branded) contentWebisodes of branded content highlighting the issues facing the world

Potential to get celebrities on board to help with PR

Fully charged is an online show hosted by Robert Llewellyn that discusses

climate change and renewable energy

We would partner with TED to host a series of talk around food waste

Education

1) Being local

• Targeted local search

2) Being contextual

• Contextual Mobile Display

• Owning the conversation

3) Being direct

• Retargeting

• Linkedin Ads

• Pitching idea to key retail parters

Acquisition

Budgets and Phasing

Income

Income Quantity Annual contribution Total Income

Apprentice programme 10 £10,000.00 £100,000.00

Corporate facilitation 2% £5,000,000.00 £100,000.00

Government grants 1 £50,000.00 £50,000.00

Local sponsorship 1 £25,000.00 £25,000.00

National sponsorship 1 £75,000.00 £75,000.00

Public facilitation 2% £1,000,000.00 £20,000.00

£370,000.00Total