Google Social Media Analysis Q4 2015
36
G o o g l e on Social Media Oct 01 2015 - Dec 31 2015 Cover Images Courtesy of Google FB
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Transcript of Google Social Media Analysis Q4 2015
Googleon Social Media
Oct 01 2015 - Dec 31 2015
Cover Images Courtesy of Google FB
Google: Social Media Report
This report looks at how
Googleperformed on social media between
October 1st – December 31st, 2015
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Analysis of
GoogleFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
19,290,151 248,707 1.31% WorldwideMostly Young, Male and
Attached.
Engagement Score
206
Total Posts
42
Total Likes
135,691
Total Comments
13,180
Total Shares
44,611
BRAND POSTS
Brand Overview
18,900K
18,950K
19,000K
19,050K
19,100K
19,150K
19,200K
19,250K
19,300K
19,350K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
19,290,151
New Fans
248,707
Engagement
0
250
500
750
1,000
1,250
Google had an average engagement score of 206 and a highest of 996.
Community Analysis
Google fans are mostly Young, Male and Attached. Google fans are largely from United States followed by India.
Fan Demographics Distribution of Fans
55%
45%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
United States
India
Brazil
Mexico
United Kingdom
Indonesia
Egypt
Argentina
Italy
Japan
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Doodle 4 Google 5
data 5
YearInSearch 4
YearInSearch
goo.gl/Z06xCK
4
new Street View
imagery
3
0%
100%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Google responded to 0 conversations generated by the 42 Posts they published.
Google receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
21-DEC-15, MON 2:33PM
Every day is Veterans Day: This holiday season, we’re delivering Google Cardboard to the Fisher Hous ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
996 80,191 3,133 27,578Positive
16-DEC-15, WED 3:04AM
The questions we asked in 2015 revealed who we are. See what the world wanted to know. #YearInSearch
23-NOV-15, MON 3:18AM
Our love of Star Wars started a long time ago, in a galaxy far, far away... https://goo.gl/EYh1RQ
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
876 14,016 2,768 11,226 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
195 2,581 602 894 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 100 200 300 400 500
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Entire Campaign
0 1 2 3 4 5 6 7 8 9
0 10 20 30 40 50 60
Halloween 2015
Nat & Lo's 20% Project
#YosemiteStreetView
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Google campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Analysis of
GoogleTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
13,481,760 794,907 6.27% Worldwide
Google@google
Engagement Score
74
Total Proactive Tweets
290
Retweets Total
64
Replies Total
651
Favorites Total
166,620
Total Mention
257,957
Total Retweets
95,402
Response Rate (%)
0.25%
Average Reply Time (mins)
1745
BRAND TWEETS USER TWEETS
Brand Overview
12,200K
12,400K
12,600K
12,800K
13,000K
13,200K
13,400K
13,600K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
13,481,760
New Followers
794,907
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
442
New Followees
5
Engagement
0
250
500
750
Google had an average engagement score of 74 and a highest of 480.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
290 64
Top Engaging Tweets
We’ve made international calls to France free via Hangouts. #ParisAttacks
Android→ https://t.co/RL..
Wield your lightsaber to escape the First Order in this
#ChromeExperimenthttps://t.co/khl0g8ZQ8G ..
13-Nov-15, Fri 10:26PM
ENGMT. FAV. REPLIES RETWEETS
837 5,650 131 8,322
15-Dec-15, Tue 05:01PM
ENGMT. FAV. REPLIES RETWEETS
729 13,949 229 5,029
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350
0 20 40 60 80 100 120
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 5000 10000 15000 20000 25000 30000 35000 40000
#yearinsearch*
#madeintheam*
#thankyou*
#awesome*
#news*
#google*
#apple*
#chooseyourside*
#wifiwoes*
#parisattacks*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
2000
4000
6000
8000
10000
12000
14000
16000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
yearinsearch madeintheam thankyou awesome news
Spread of Hashtags by day
0 100 200 300 400 500 600 700 800 900
#parisattacks*
#yearinsearch*
#google*
#news*
#awesome*
#madeintheam*
#chooseyourside*
#apple*
#wifiwoes*
#thankyou*
Engagement Score
Hashtags - Engagement
Average Response Rate : 0.25%
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 1 days 5 hours 5 minutes
0
2000
4000
6000
8000
10000
12000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
350
400
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
10000
20000
30000
40000
50000
60000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 95,402
-5,000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 257,957
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
YouTube 60,349,669 1
CNN 23,773,120 1
Narendra Modi 18,495,489 1
NASA 15,119,880 1
Vogue Magazine 10,364,712 1
TOP 5 INFLUENCERS
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It took minutes to create.
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