Google search engine optimization marketing
description
Transcript of Google search engine optimization marketing
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Success Secret #1
David LevesqueDec. 2011
www.WordofMobile.com
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Build Trust
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They give customers what they ask for,
which BUILDS TRUST!
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TV, Radio, & Print Advertising
1% Relevant4
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1. Search
2. Disp
lay
3. Con
vers
ion
Google Keyword Advertising
Is this the best we can do?5
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Online Content Marketing
30%-90% Relevant6
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Avatar?
1. Women2. 35-65 years old3. Within 50 miles of Saratoga Springs4. Health, Nutrition, Fitness
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1. City
2. Reach
3. Interests
4. Reach
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Google Marketing = SEO
1. Library of what customers want2. 7 Billion “wants” per month3. $4 Billion profit each year4. Free to most of its customers
Word of Mobile ...word gets around!9
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Google’s Trust Structure
1. Keywords2. Title3. Description4. Content
Word of Mobile ...word gets around!10
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Google Keyword Tool
1. Keyword What do customers want?
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3. Title
5. URL
4. Description
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1. Keywords
6.Ads2.Supply
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Word of Mobile ...word gets around!
2. Title1. URL
3. Content
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Website Anatomy
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Website Structure
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“Right-click, choose view source”
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www.dancintime.comDashboard Jan 6, 2011 - Jun 5, 2011
Comparing to: Site
0
30
60
0
30
60
Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2
Visits
Site Usage
3,402 Visits
9,538 Pageviews
2.80 Pages/Visit
58.82% Bounce Rate
00:02:09 Avg. Time on Site
76.98% % New Visits
Visitors Overview
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25
50
0
25
50
Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2
Visitors
Visitors2,666
Traffic Sources Overview
Search Engines1,646.00 (48.38%)
Direct Traffic956.00 (28.10%)
Referring Sites800.00 (23.52%)
Map Overlay
Visits1 2,893
Content Overview
Pages Pageviews % Pageviews
/index_albany_wedding_dj.html 1,475 15.46%
/albany_wedding_dance_lesso 722 7.57%
/dance-classes-saratoga.html 683 7.16%
/albanyDJ_Father_Daughter_D 521 5.46%
/ 508 5.33%
1 Google Analytics
1.New
3. Search
2. Visitors
Google Analytics
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Home Play
BINGO!
Keywords
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Sales Funnel
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Conversion RateLocation Views Conversion Rate
Search 1,646
Home Page 918
Contact Us Page 326 35%
Sales 50 15%
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Google Likes Structure
Word of Mobile ...word gets around!4
Popular Pages
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The Magic
Begins Here!
Keywords on YouTube
4. Views
2. Title
3. Description
1. Keywords
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4. 5.4 million
1. Title
2. Views
3. Website
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Google, YouTube, Facebook, Twitter
TV, Print, PR, Viral Videos, Free Content
Website, email, phone, video, sample
Sale
Email, Facebook, Twitter, Txt Msg, Face to Face
Customer Funnel
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Aaahh....Deep Breath
Word of Mobile ...word gets around!23
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Option 1. $295 SEO Research1. Review current search engine status: keywords, links, structure2. Review of three competitors3. Recommend three focused keywords
Option 2. $795 Implementation1. Option 12. Add SEO Research to your website3.Teach you how to adjust current content to improve SEO
BONUS: Build Your Online Bridge 4 Week Teleclass: Google, Facebook, YouTube, & Twitter
Your Next Step...
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518-320-2613
www.WordofMobile.com
Questions?
Word of Mobile ...word gets around!