How Businesses Attract Clients through Social

Networks

With Amy Chorew

Amy Chorew

Mompreneur

CEO

Social Media Marketingwill one day be called . . .

Marketing

The Consumer in Online

Ivy Bean has 27,000 Twitter followers and tweets from the care home where she lives

in Bradford, England.

TheTechByte.com

Women between the ages of 50 and 70 are now the largest and wealthiest consumer segment.

Amy@AmyChorew.com

Women are more likely to go to social networks for beauty, entertainment and dating advice. But for the majority of other categories they look to blogs.

TheTechByte.com

Women spend more time on social networks building relationships,

communicating with friends, making new friends, and more.

Amy@AmyChorew.com

Generation X(1965-81)

Consumers between 18 and 42 are driving the technology revolution and agenda today. How is your company

adapting its marketing message to appeal to these two digital generations?

Generation Y(1982-2000)

What is Web 2.0

Web 2.0 refers to a second generation of technology, services, and tools that facilitate communication, creativity, collaboration and sharing between users.

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“A website can beis your business’s hub, but

Social Media Sites letyou create spokes to drivepeople back to your site.”

- John Jantsch- Ducttape Marketing

Website Ties it all Together

Website

FacebookFan Page

Twitter

Blog

Flickr

Youtube

LinkedIn

Yes!!

ROI?

Time Drain

Please join me

Exercise

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Website vs Blog

What’s the difference?

Website = Static

Blog = Dynamic

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YEO?

“You Engaging Others”

Focus first and foremost on

providing value to the reader. Instead of being a “writer,”

think about being an “educator.”

55 Comments

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Become Source for Media

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Blackberry Magazine

http://www.americantowns.com/ca/santabarbara

Local Social NetworksConsumers Use to find Businesses

Yelp.com – Social Proof

“Community”

Fan Page

Facebook Fan Page

Create Fan Page - Community

Twitter

Do Something Remarkable

@CoffeeGroundz

Build Community – Make Profit

Gary Vaynerchuk – Crushit!

CREATE A GREAT PROFILE

Your profile is essentially a combination of your blog, website,

business card, online brochure, virtual storefront, photo album,

and more.

Profile Prep

• Your profile must represent you and your business extremely well. It could be the first and *only* thing your prospects see about you before making a decision to do business with you or not.

• It should be obvious within seconds (a) what you do (b) how to find out more about you (e.g. links to your main site, blog, etc.)

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Preparation

• Review others• Use Word• Reviewed by 3• Photo Ready

• Call to Action• How to Contact

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You need a Great Photo!100 x 100 pixels

© TheTechByte.com

Can you pass the elevator test?

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Make New Friends, Keep the Old

Connect with DatabasePast Customers

ClientsSphere of Influence

Connect with Database

• Import your contact lists– Outlook– Yahoo– Hotmail– Gmail

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Use Applications

Linkedin Applications

What Are You Doing?

http://twitpic.com/135xa

Sign Up – Create Profile

Start Listening

By Following

By Searching

Search.twitter.comMashable.com – Tweet lists

Listorious.com

PUTTING IT ALL TOGETHER

Social Media On the Go

www.facebook.com/mobile

www.knowem.com – Claim Identity

Don't start a conversation, join in the

online conversations they are already having

Don’t sellBe Yourself

On your Website

In your Email Signature

Create Badges - Facebook

On Blog or Website

Training Special

• Three Webinars–Facebook–Blogging–Twitter

–$29.99 each or 3 for $75.00

You need a Technology Coach!

Winning the Technology Game

7 Secrets to Master Social Networking

Building Your Online Business

www.thetechbyte.com/products

“Life isn't about waiting for the storm to pass... it's about learning to dance in the rain.”