Google+ Re-Thinking the Why - Social Media Summit
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Social Media Summit #SMSFW
GOOGLE+ RE-THINKING THE WHY
@kmullett
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Social Media Summit #SMSFW @kmullett
Social media and online marketing isn’t about the tools you use or the online community you join, but about the story you tell and presence you make.
CAN I FIND YOU?
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HYPE & HYSTERIA Social Media Summit #SMSFW @kmullett
There is a lot of misinformation, speculation, opinion and hype being spread about online marketing. Worse is the expectation that social media should be free, effortless, and easy, yet produce greater ROI.
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Social Media Summit #SMSFW @kmullett
While social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. It is also not a task you complete!
FREE TO USE, NOT DO
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Social Media Summit #SMSFW @kmullett
BUDGET & STRATEGY
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Social Media Summit #SMSFW @kmullett
ACTION: GET YOUR HOUSE IN ORDER FIRST!
Keep name, address, phone consistent!
Grab your local listings: getlisted.org
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Social Media Summit #SMSFW @kmullett
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Social Media Summit #SMSFW @kmullett
No marketing media channel has 100% eyeballs or is 100% effective. We need to prioritize based on goals, resources, and business objectives.
NO SILVER BULLETS
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Social Media Summit - #SMSFW @kmullett
I could regale you with all the demographics, numbers, and stats of Google+ but it wouldn’t, and probably shouldn’t, matter.
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Social Media Summit #SMSFW @kmullett
No, G+ is not Facebook and while your friends may not be there potential connections are.
IT IS NOT FACEBOOK
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Social Media Summit #SMSFW @kmullett
WHAT DO THEY PREFER?
Tools to find your audience:
Which phone line will you be ignoring today?
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Social Media Summit #SMSFW @kmullett
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Social Media Summit #SMSFW @kmullett
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Social Media Summit #SMSFW @kmullett
DO YOU SEE THE VALUE?
Social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task.
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Social Media Summit - #SMSFW @kmullett
GOOGLE +1 (MARCH 2011)
• Will be used as “A” signal for Google search to fight web spam • May be visible in search results, ads, images • On sites ala “like” button
+1’s for G+ posts only show on posts.
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Social Media Summit #SMSFW @kmullett
GOOGLE+ AND GOOGLE+ PAGES
• Google+ is a social network (June 28th, 2011)
• It opened to the public (September 20th, 2011)
• Google+ Pages (Nov 7th, 2011)
It is Googles new direction.
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Social Media Summit - #SMSFW @kmullett
GOOGLE IS FORCING THE ISSUE
Google+ Local, GSPYW, Youtube, Android devices, what’s next? It keeps changing.
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Social Media Summit - #SMSFW @kmullett
GOOGLE PLACES NOW GOOGLE+ LOCAL
Scoring is based on individual user ratings.
Google+ Local scores
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Social Media Summit - #SMSFW @kmullett
GOOGLE+ HANGOUTS
• Expand your quality contacts • Face-to-face connections are easier after online conversation • It’s all IRL • Unprecedented access
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Social Media Summit - #SMSFW @kmullett
HANGOUT W/VOICE, LIVE No webcam, microphone, or smart phone, start with or add a voice participant. Go LIVE!
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Social Media Summit - #SMSFW @kmullett
OK, MAYBE IT IS A BIT LIKE FACEBOOK
ARRRRRGGG!
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Social Media Summit #SMSFW @kmullett
HANGOUTS FOR SCREEN SHARING
Share any window for demonstrations, technical help, learning, or fun.
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Social Media Summit #SMSFW @kmullett
HANGOUTS FOR COLLABORATION
Work on Documents, Spreadsheets, Drawings, Forms, or a Presentation in real time with voice and video.
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Social Media Summit #SMSFW @kmullett
HANGOUTS FOR PRODUCTIVITY
• Share • Create New • Download as
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Social Media Summit #SMSFW @kmullett
ACTION: PREPARE FOR BUSINESS
• Create a personal account • Tie it to your Youtube account • Buy a webcam • Practice with someone (me)
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Social Media Summit #SMSFW @kmullett
How many of you who desire article comments, amplification of your social posts, and professional recommendations take the time to provide them?
ME, ME, AND ME
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Social Media Summit #SMSFW @kmullett
ACTION: START LISTENING & WATCHING Set alerts for: business name(s) or brand, employee names, usernames, your brand name, competition, influencers in your field, product/service names, and misspellings.
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OWNERSHIP Social Media Summit #SMSFW @kmullett
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Social Media Summit #SMSFW @kmullett
G+ FOR PHOTOGRAPHY
Unlimited, Instant, Editable, Beautiful….
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Social Media Summit - #SMSFW @kmullett
TAGGING PEOPLE & GEO LOCATING
ARRRRRGGG!
You can tag people, show or hide geo location data much like other platforms.
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Social Media Summit #SMSFW @kmullett
G+ EVENTS
Should not replace on site events. Think promotional tool. • No formal signup • No info gathering • Less commitment • G+ users only • Lost traffic & SEO
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Social Media Summit #SMSFW @kmullett
ACTION: KEEP TRAFFIC, SEO & VISIBILITY!
Embed signup capability via services like eventbrite
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Social Media Summit #SMSFW @kmullett
ACTION: START WITH YOUR IDENTITY
just a logo or something more?
humanizing
action
Just a logo or something more?
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Social Media Summit #SMSFW @kmullett
OLD STYLE BANNERS
Tastefully animated
Thumbnails
112x112 and 260x260 (also your icon)
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Social Media Summit #SMSFW @kmullett
NEW BANNER PHOTO STYLE
Cover photo
940x180 and 260x260 (also your icon)
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Social Media Summit #SMSFW @kmullett
ACTION: TOOLS FOR BANNER CREATION
Please use good photography…that you also have permission to use.
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Social Media Summit #SMSFW @kmullett
ACTION: DISPLAY AND CONNECT
You are probably going to need a geek for this. • Badges • Authorship or
here • Test it
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Social Media Summit #SMSFW @kmullett
PAGES AND PROFILES ARE DIFFERENT
Nuances of pages • A person must circle your brand page before you can circle them, but brands can circle other brands • Brand Pages cannot +1 other brand pages
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Social Media Summit #SMSFW @kmullett
ACTION: FIND CONTACTS
For Gmail or Outlook.
• Is our audience on Google+ • Connect personally • Segment email message to users of certain channels
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Social Media Summit #SMSFW @kmullett
ACTION: FIND CIRCLES
Click the logo(s) to visit.
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Social Media Summit #SMSFW @kmullett
ACTION: SHARE CIRCLES
https://plus.google.com/111355895099122965371/posts/czp6sjUkL14
Circle the Social Media Fort Wayne folks to start.
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Social Media Summit #SMSFW @kmullett
ACTION: SHARE POSTS TO OTHER NETWORKS
Choose carefully what you cross post! Download
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Social Media Summit #SMSFW @kmullett
ACTION: TRY CHROME EXTENSIONS
Way to many to share…see this post with over 100 of the most popular.
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Social Media Summit #SMSFW @kmullett
DEMOGRAPHICS & STATS
Measuring brand visibility, engagement, reach, connections, and yes ROI.
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Social Media Summit #SMSFW @kmullett
ACTION: ENGAGE WITH ENGAGERS
Take note of who is engaging with your brand via screen grabs of your popular ripples and by using the Google Analytics Off-Site Social Data Hub Activities.
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Social Media Summit #SMSFW @kmullett
GOOGLE+ RESOURCES
1. Create a page 2. Google+ your business info (G+) 3. Google+ support (web)
4. Google+ pages discussion forum (Google Group) 5. Google+ vector icon set
6. Bonus: A profile can be displayed as either:
https://plus.google.com/111355895099122965371 https://profiles.google.com/kevinrmullett
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Social Media Summit #SMSFW @kmullett
Humanize your message, Encourage conversation, Listen first, Promote Less.
H.E.L.P PHILOSOPHY
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Social Media Summit #SMSFW @kmullett
UPCOMING EVENTS
July 31st Northeast Indiana Innovation Center https://www.facebook.com/smbftw
August 2nd Search Engine Optimization What’s New
TBD visit http://www.cirrusabs.com
August 9-10th University of Indy Schwitzer Student Center
http://www.blogindiana.com/
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ME cirrusabs.com / @cirrusabs @kmullett
circle us on
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ATTRIBUTION
Photography by Kevin Mullett or Stock agencies unless noted below. Satoru Kikuchi – Light Bulb Joe Shoemaker – untitled pic of me
cirrusabs.com / @cirrusabs @kmullett