Google+ & PR: What it means for you and your company
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Transcript of Google+ & PR: What it means for you and your company
PROPRIETARY & CONFIDENTIAL
9/27/11
Google+ & PR: What it means for you and your company?
PRSA –NY September 27th, 2011
Sandra Fathi
President, Affect
President, PRSA New York Chapter
Email: [email protected]
Twier: @sandrafathi
LinkedIn & Google+: Sandra Fathi
Slideshare: Slideshare.net/sfathi
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect Strategies
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Google+ = A New Social Network
This Social Network Creates A New Social Order
Google+ has the potential to become:
Listening Platform
Research Platform
Brand & Marketing Platform
Sales Platform
Advertising Platform
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Let’s Take a Tour
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
» Add & Organize People You Know – Circles
» Video Chat with up to 9 Contacts– Hangout
» Share & Read Content from Your Contacts & the Public - Streams
» Share Photos & Mobile Uploads – Photos
» Fill Out Your Profile & Contact Info – Profile
» Find Topics of Interest - Sparks
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Circles Circles
Add Contacts, Organize Contacts & Create Communities
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Circles Create Groups (Circles) based on areas of interest or association. (This is how you choose to share and/or receive information from specific contacts. )
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Streams
View updates and posts by everyone or filter by Circles
Share a link, a post, a video, a location or even a Circle (up to 250 contacts)
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Hangouts Create and instant Hangout for up to 9 contacts to join. Make it public and more folks can listen in but not participate.
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Google+ Profile
Fill out your profile and link to other social media sites
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Google+ Profile
All of your activity on Google+ and linked networks are stored here
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Photos & Videos
Download the Google+ app and upload from your mobile phone
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Huddle = IM/Group Chat
Sparks = Areas of Interest
Games
Additional Features
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Tips & Tricks
• Customize your Profile view by Circle or by individual
• Customize your Notifications (in Account Seings) for email, SMS,
Google+ Bar and Mobile
• Filter your Stream view by Circle
• Sharing publically may appear in search results
• Share with someone not on Google+ via email
• Lock a post (to prevent 1-click sharing) or disable comments
• Use #hashtags – just like on Twier
• Block people or ignore them – they won’t be notified, but it may limit
their ability to interact with you
• Mention/Tag people with a +Name, @Name or Email
• There is no limit to the number of people you can chat with
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Formaing & Shortcuts
• Underscore = Italics _italics_
• Asterisks = Bold *bold*
• Hyphens = Strikethrough -strikethrough-
• +Name or @Name = Tag +Natalie or [email protected]
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
Brands on Google+
• Already in beta (Ford)
• Expected limited rollout within 2 weeks
• Get Ready
• Prepare your Circles (customer/contact databases)
• Appoint an administrator/community manager
• Create an editorial calendar
• Curate content
• Follow Google+ Community Managers
• Alert other Google property managers within your organization
• Prepare to collaborate
PROPRIETARY & CONFIDENTIAL 9/27/11 Affect
The Possibilities
• CRM – Google+ could become your CRM tool
• Search - Google+ could be central for Google Algorithms
• Advertising – Google+ feeds the data monster for Adwords and
more
• Advertising – Google+ is the new targeted advertising platform
• Personalization – Google+ knows who you are and customizes all
Google services
• Shopping – Integration of Circles into shopping and opinion sites
• Privacy – Forfeited for services and content customization
PROPRIETARY & CONFIDENTIAL
9/27/11
Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra Fathi Affect 989 Avenue of the Americas, 6th Floor New York, NY 10018 [email protected] 212 398 9680 Twier: @sandrafathi Web: www.affect.com Blog: www.techaffect.com