Google PlacesProduct Overview

Product Introduction

Anatomy of a listing on Google Google

4 million businesses have claimed their Place Page on Google through Google Places

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Drive traffic with local listings

Source: 1 eMarketer, August 2007; 2 Kelsey Group, October 2006

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Local Listings on Google.com

Local Listings on Google Maps

20% Searches on Google are related to location

Measure impact

Metrics Dashboard• Businesses can monitor their

listing using the Google Places dashboard

• How many people saw my listing?

• How many people showed interest in my business?

• What search terms triggered my business?

• Make advertising or business expansion decisions with data you can’t get anywhere else

How-to

Sign up at google.com/places

• Sign in with your Google account, or create a new one• You can also check out our overview video, with a restaurant “Chez

Lucy” as the focus, at youtube.com/googleplaces

List your business

Enter basic information: Address, Phone, Description, Other details

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List your business in bulk

“Feed upload” if your business has multiple addresses.

Add business category

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Service Area & Service Hours

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Upload Photos & Videos

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Attract new customers with Coupon

Businesses can add coupons to their listing for free

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Keep these in mind, keep your business listed on Google

• Google loves data. Provide as much relevant info as you can.• Official business name• Physical address - PO box doesn’t work• Phone number - tel, toll, fax• Website address – you don’t need a website to have your business listing

• etc

• Google is good at fighting spam. • Generally speaking, don’t try to trick Google. When they catch a bad listing, they remove it completely and penalize it.

• Read the guidelines before acting on improving your business listing• http://www.google.com/support/places/

Source: Ranking in Google Places. www.seo-factor.com/ranking-in-google-places-a-definitive-guide/