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Is Google Personalized Search a MineField?

ORContent Marketing Strategy GOLD?

Here is what people are asking:

• Is Google Personalized Search Evil?

• Will Google Personalized Search make pure SEO Impossible?

• Will this search become a Content Market Strategy nightmare?

• OR…is this just the dream, the pot of gold, that you have been looking for?

Here’s a little history:

March, 2004:

Google Press Release announcing Personalized Search and Google Alerts

Google aims to improve the user experience when searching for stuff using Google

Google hopes to get some social interaction and feedback so that they can learn if their algorithms are working

I’m looking for: Great Summer Classes for my Kids

Your Twitter friend likes this one:Swimming with Jill

Here’s a website that you visited before: Learning to knit

A friend of a friend wrote a blogpost about this one:Carl’s dragracing

So, the search results on your first page may be different than

someone elses…

This is based on your personal search history, your network of friends, and

other stuff that we don’t know about…

Is this scary?

Some would say that this is a form of Censorship because the Google Monster is pre-filtering the search results.

You only see what their search formulas let you see.

Some call this a scary from of Orwellian censorship;

Others say it’s a search engine for the simple minded or narrow minded – they only see results based on things they already like.

Imagine – if you were researching a topic and trying to get all sides of the story….would you be able to be fair with Google Personalized Search?

You have probably seen the results of Google Personalized Search…and don’t

even realize it

Has this ever happened to you?

You watch your site inch up in the SERPs, moving from page 10, to page 5, then page 1

YAHOO!

Then – you go to show off your GENIUS for SEO to your buddy…

He types in your keyword phrase into his search box…..

What Happened?

Google Personalized Search

It’s possible that because you returned to your own site over and over and over again

Google decided you LOVE that site – which you do, because it’s yours…..

But that doesn’t help you with SEO, does it?

So what can you do?

You can’t control Google or how they set their formulas;

You can’t control which sites your potential customers visit OR the friends they have;

You CAN control your site and the quality of content that you put on your site!

3 Content Marketing Strategies

• Be sure your Content is Top Shelf

• Encourage Bookmarking, Sharing, and Subscribing to your RSS feed or Newsletter

• Distribute and Syndicate to other destinations such as…

Content Market Strategy extends to

• Google News

• Google Local

• Google Products

• Image Sites

• Video – like YouTube

• Goal: Become very “Google-able”

www.YourResearchDiva.com

Let everyone else battle out the conspiracy theories, the drama, the angst….

YOU concentrate on making your site the best it can be…Use Top Shelf Content so that people WANT to come back to your site over and over and over again.

Another Brilliant IdeaRemember: There is very little traffic from your

competitors beyond the Extra Mile!

www.YourResearchDiva.com

Use only Top Shelf Content…“The Best Stuff is Kept on the Top Shelf!”