Search Engine

OptimizationAFTER GOOGLE LET THE ANIMALS OUT

Internet Search

Paid

Google Pay-per-click makes up 33% of our traffic

Lower rate of retention and fewer page views per session

Organic

32% of Traffic

Made up of Organic Search & Direct Traffic

Higher Rate of retention and page views per session

Let’s Meet Our First Animal

THE GOOGLE SPIDER

Spidering the Web

What Makes a Web Page

What does the spider do next?

Content Happy

PERTINENT Copy

LINKING is Everything

End Result

Let’s Meet Our Second Animal

Google’s Blind Mice or Bots

Courtesy of DreamWorks

Google blindness

Google can’t push buttons but can only follow

links

Google can read text very well, and Google

never gets bored

Google can’t see images but can see alt tags

A catalog is built from what it can read, and if it

runs into a roadblock it stops and does not figure

out what is wrong. Meaning content after the

road block is not cataloged.

Page Ranking

1 2 3 4 5 6 7 8 9 10

Our Next Animal

Google Panda

Courtesy of DreamWorks

What did Panda Do?

Created a new term – Authority

Content Quality vs Content

Quantity

Large amounts of text may not always be better

“On the average Web page, users have time to

read at most 28% of the words during an average

visit; 20% is more likely.” ~ Nielsen Norman Group

8 Second Rule is Out the Window

Condense copy with keyword rich

terms

Submit your listing form below to be considered for inclusion in our

printed Travel Planner and website listings. Oregon's Mt. Hood Territory

Travel Planner is produced and distributed yearly to Visitor Info Centers and is used as a mail fulfillment piece. Lodging listings can be

accepted anytime throughout the year and included on the website.

Updates and edits to listings and changes in rental status should be

sent directly to Rae Gordon at rae@mthoodterritory.com. If you are

unable to access and complete the online form, please contact Rae

Gordon.

Condense copy with keyword rich

terms

Submit your listing form below to be considered for inclusion in our

printed Travel Planner and website listings. Oregon's Mt. Hood Territory

Travel Planner is produced and distributed yearly to Visitor Info Centers and is used as a mail fulfillment piece. Lodging listings can be

accepted anytime throughout the year and included on the website.

Updates and edits to listings and changes in rental status should be

sent directly to Rae Gordon at rae@mthoodterritory.com. If you are

unable to access and complete the online form, please contact Rae

Gordon.

Condense copy with keyword rich

termsSubmit the Lodging listing form below to be considered to be added to

our printed Travel Planner and website. Lodging listings can be

accepted anytime throughout the year. Contact

rae@mthoodterritory.com if you have any questions.

Replicated Content only does

harm

www.traveloregon.com

My Dog Has Fleas

www.mthoodterritory.com

My Dog Has Fleas

Replicated Content only does

harm

www.traveloregon.com

My Dog Has Fleas

www.mthoodterritory.com

My Dog Has Fleas

-15 pts -5 pts

Analytics and the importance of

tracking

The Knowledge Graph

Being Connected to the Evil

Google+

Really? Another

social channel?

Yup!

And here’s why

Organic Traffic

to the Mt. Hood

Territory website

has increased by

207% since

the creation of

the Google +

profile

Don’t think of Google +

as another social media channel

mouth to feed…

The second and fourth listings under the organic search results are posts from our Google + page.

The results change regularly; this search was done yesterday.

Great. So what do you

want us to do?

Google places profiles populate the information on this very visible area on the first page of a Google search.

Verify your business:https://support.google.com/business/answer/2911778?hl=en

Source: Hootsuite

Now, set up that Google + account

Post, post post!

Questions?