Google - new algorithm update: Panda
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Transcript of Google - new algorithm update: Panda
![Page 1: Google - new algorithm update: Panda](https://reader034.fdocuments.net/reader034/viewer/2022052507/558214a7d8b42ac7728b4b24/html5/thumbnails/1.jpg)
new algorithm update 2012
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PANDA
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The algorithm that Google uses to rank webpages is actually information they don’t share.
Some specialists revealed some insights aboutthis famous algorithm.
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Google gave the codename ‘Panda’ to their update of 2012.
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PAID RESULTSPAID
RESULTS
ORGANIC RESULTS
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Paid search results are not affected. The update is focussed on the organic search results.
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Google wants to give every user a fast and accurate search experience where the user is clearly king.
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Not only Google will determine your ranking in the search results. You will have your word also!
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Remember their new social media channel Google+ they launched recently...
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Google connects their search engine with their social media channel.
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On long term Google+ will probably become bigger than Facebook, because Google has
more grow potential.
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The actual problem is that Facebook-users don’t want to start their built network all over
again on Google+...
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Back to the algorithm!
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Keywords are still important. Put them in every page title and on the page itself.
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Links in your own site en from other websites are an important factor too.
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Think in function of people, not robots.The opinion of the user is a new factor. If users
come back or click on your +1 button from Google+ it’s a positive signal for your ranking
on Google.
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What does the +1 button do?
If a user click on your +1 button your link will appear on his Google+ wall, just like a ‘like’ in
Facebook. All his contacts will see your link. But in this case it is also positive for your ranking on
Google.
So a ‘+1’ is more powerful than a ‘like’.
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Google will look for patterns. If your website looks like a high-rated websites, your rank will
rise. But also in the negative way!
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What do you mean by patterns?
- the length of the title tag- the ratio of words to pictures- the commonality of runs of words- ...
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Let users easily share your content by adding tweet, like, share en +1 buttons. It makes your
website popular!
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Respect the standards on www.schema.org that Google, Yahoo and Bing developed
together.It will tell search engines what your site is about.
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Location and mobile are taking over.Use ‘Google places’ to indicate where your company is situated. Google will give search
results in your neighborhood first...
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Meta tags became less importantthan before.
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Improve your website now!!!
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The previous slides are based on common thoughts of SEO-specialists... None of these are certain.
Only Google could tell us, but they will never explain the secret about their algorithm...
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Good luck with your business
@Guillaume_Thys