Google+ Marketing: Tactics and Proven Strategies

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Google+ Marketing: What Marketers Need to Know to Succeed Learn how to increase your visibility on Google Plus and in Google search results, strengthen engagement and leverage insights.

Transcript of Google+ Marketing: Tactics and Proven Strategies

Page 1: Google+ Marketing: Tactics and Proven Strategies

Google+ Marketing: What Marketers Need to Know to Succeed

Learn how to increase your visibility on Google Plus and in Google search results, strengthen engagement and leverage insights.

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Are looking for ideas on how to use Google Plus, or incorporate Google Plus into your company’s marketing strategy? 

We have compiled the top tips to use Google Plus for content marketing, engaging fans, driving website traffic, building your brand and more.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

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Leverage About Menu Your page’s “story” under the About menu becomes your meta description when your page shows up in search results. 

Add links that are important to your business in the “Links” section under the About menu.

Along with your website, include your blog, social profiles, and any page you want to drive traffic to.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

TIP• Craft the introduction to your

business to inform and entices more click through to your site.

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Keep it Fresh & Be Engaging  Create a content calendar and schedule your posts.

Post at least once a day, seven days a week. Post consistently, some users have experienced

drops in traffic up to 50% when posting less than normal.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

Content that gets attention usually includes questions, calls to action, photos or videos, or thought-provoking comments.

10% Promotional

Posts

90% Other Types

of Posts

TIP• Try to limit directly promotional posts about

your business to 10 – 20 percent of what you post.

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Customize Profile Image and Cover PhotoBoth should capture the culture and essence of your brand.  Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

Use Images Visual content is more than 40X more likely to get

shared on social media than other types of content.

Visual assets (photos, video, illustrations and infographics) are important tools you have to tell your brand story.

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InteractThe more you interact on Google Plus, the faster you build connections and increase your audience.

Post your own content Share and comment on others’ posts (you’ll see them in your Stream). You can also add a + before someone’s name (+their name) to highlight a certain

circle member, social influencer or company member in your post. Remember that they will receive notification, especially if you send it within a circle you have included them in.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

Ask Customers to Circle You Being in more people’s circles, or having more Google+ followers, improves your position on regular Google searches. Once users add your page to their circles, you can add them to yours.

Customers Bloggers

New Customers

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Create Collections Collections are like interactive magazines which not only feature content but also facilitate conversations with people passionate about a subject. This makes it easy for followers to easily find updates on the topics they’re interested in reading.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

Google+ Collections

TIP• You can categorize your updates by

topic.

TIP• Previous posts can be moved into new

collections you have created by clicking the arrow to the right of the share icon.

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Optimize Your Page and Posts for SEO

Use keywords as you fill out the Introduction in your Google+ page’s About section as well in your post. Use keywords that you want to rank high on, and those keywords your customers are using.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

SEO

TIP• The first 45-50 characters of your Google+ status

update becomes that post’s page title in Google’s search results, so craft that first line as if you’re writing a blog post title, and include a keyword you’re trying to rank for and your audience is searching for.

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Link Your Google+ Page to Your Website Link your Google+ page to your website to not only create an inbound link from Google+, but to allow your Google+ page to appear on the right hand side of search results.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

Add the +1 Button to Your Website When Google Plus users click the button, it’s shared with their circles.  In addition to putting the link in your email footer and on all of your social media pages, you can add a badge to your site.

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Join Google+ Communities Google+ Communities are places where users can share specific questions, comments or content relating to a particular topic with other users who are just as interested in the conversation. Communities can be a great avenue for reaching your target audience and engaging them in a relevant conversation.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

Google+ Communitie

s

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2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

In the Google Plus newsfeed, linked images are shown with a very small photo and a link description. If you want your content to standout, don’t use a scheduling tool like Hootsuite or Spreadfast for all your status updates. Instead, go to your Google Plus account and upload an image, add your description and then put the link in your description.

Post Links Directly in Google +

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Leverage Analytics With Google+ Platform Insights you can see how users

are interacting with posts: Views, Clicks, Click-Through Rate (CTR).

Optimize interactive posts to gain the greatest engagement. Use tools like Steady Demand to look at peak times to post to get the best engagement, mentions, hashtags, key influencers and more.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

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13Keep in Touch

Social Media Libraryhttp://www.customerinsightgroup.com/marketinglibrary

Infographicshttp://www.customerinsightgroup.com/infographs

InternetHowTo on Twitterhttp://twitter.com/internethowto

LinkedIn https://www.linkedin.com/company/customer-insight-group-inc-

Social Media Resource Guidehttp://www.customerinsightgroup.com/social-media-resource-guide

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

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Questions?Sallie Burnett, CEOCustomer Insight Group, Inc.Email: [email protected]: www.customerinsightgroup.comTwitter: @sallieburnettLinkedIn Group: Customer Relationships — Engage. Keep. Grow

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com