Put Your Business On The Map

PRESENTATIONBy

The Ruby Marketers

“We help local businesses get more customers by making them findable on line”

Who Are We?We have been internet marketing for over 30 years

Helping companies grow via localbusiness marketing is what we do

SEO, Social Media & Social Networking?SEO – Getting your website found

on SERPS (search engine result pages)

Social media is a collection of tools that give their users & a way to transmit, or share information with a broad audience.

On the other hand, social networking is an act of engagement. Groups of people with common interests interacting

Inbound Vs Outbound Marketing?

Why Internet Local Business Marketing is one of the best ways to generate new customers

What We Will Show You TodayBeing Findable Online

How the online habits of local consumers can affect your findability

How Google + Local fits into your online presence

Geographical targeting of consumers for local products and services

What is Local Internet Marketing?

Plumber

Plumber, Medway

Although it is becoming less necessary, most consumers put a Geographic Modifier when searching for local products and services

If you’ve purchased a TV or Laptop within the last year you may have done your research online

Local Consumer Shopping Habits?Think About How You Shop

The one thing you probably didn’t do…

Hit That Button!!

The Ruby Marketers - 01634 823343 – Enquiries@therubymarketers.com

Most consumers research products and services online but prefer to buy locally

And when they are ready, they generally perform a “Local Search” (city, post code, area) – for a LOCAL BUSINESS to purchase their product service

Local Consumer Shopping Habits

What Does This Mean?

Local Searchers Are

READY TO BUY!

Potential Customers Are Looking For You Online...

ARE YOU THERE??

RIGHT NOW!

Only a few short years ago, there was no internet as we know it todayMarketing was done primarily through:

Your Business & The Internet

Initially, used to share information and communicate

The Internet Changed Things... Fast!

The Internet became a

The Playing Field is LeveledLocal Small Businesses Can Compete!

86% of consumers surveyed use the internet to find local services and products

80% say they research a product or service online and then make their purchase offline from a local business

Which means?

The number one resource for finding local business information

Local Small Businesses Can Compete!Many small business owners feel large advertising budgets are needed to compete

Being Findable Online is More Affordable Than You Might Think!

Potential Customers Are Looking For You Online...

You probably realise having an internet presence is important

Are You Findable?Having a Website is Just Part of The Equation

Now What?

Can your business be found by local consumers using the internet?

The Playing Field is LeveledLocal Small Businesses Can Compete!

Social Media

It’s Not All About a WebsiteIt’s About Marketing Online!

Business Directories Online Classifieds

Online Video

Mobile Media

What Are Consumers Looking For?A survey was conducted by Search Engine Land consisting of 1,250 “local consumers” (broad mix of ages, gender and location). Got 1,081 responses

Survey Question:What information do you expect to find when searching for local businesses online?

PhoneAddress

HoursWebsite

Remember…

IT’S NOT ALL ABOUTA WEBSITE!

Where Are Consumers Looking?Go Where The Buyers Are

This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl

81.14

8.077.463.3

Google Bing Yahoo

This shows that Google is the most used search engine

Recognising the Local Search trend Google created Google Places – nowknown as Google+ Local

Put Your Business on The MapGoogle + Local For Local Business

Google+ Local are FREE Internet business listings that can be found when people search for a LOCAL BUSINESSES

When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses

These are paid listing that can cost several dollars per “CLICK”

You could be here with an Optimised Google+ Local Listing

Local Internet MarketingAddress, phone number and website displayed

Make it Easier For Customers to Find You

Be Found & Get More Customers

Benefits of an Optimised Google + Local Listing

Add more info, photos, videos to Stand Out

Geo-Tagging & Smart Phone Use Mobile web traffic is expected to increase

by 700% in the next 5 yrs Google tracks location of phones doing

searches

MOBILE FRIENDLY

Smart Phones were estimated to have 51% of the market share (2011 Q3)

Your business can be found by both Computer AND Smart Phone users

Matrix Barcode readable by Smart Phones

Google + Local For Local Business

Google Analytics!

Customized QR Codes

Download QR Code from Google+ Local Dashboard

Even with a small marketing budget – you can be found by local consumers

What Does This All Mean?Google + Local Should Be Part of Your Local Internet Marketing Strategy

Findable on the Internet = More Customers & More Profit

Go to: http://www.google.co.uk/business/placesforbusiness/

Adding Your Business to Google + Local

Or just Google – Google + Local / Places

It's important to list your business just as it is everywhere else that you advertise.  

Information You Need For Your Listing

1. Company Name

If Google detects a discrepancy between your business name, your Website, other online advertising and Google + Local listings, you could potentially be penalized

If the client always comes to you to do business, then you are going to want to list your building address

Information You Need For Your Listing

2. Business Address

If you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address

Ideally you’ll want to use a local phone number instead of 0800, etc. You want your customers (and Google) to recognise the number as a local number they can trust

Information You Need For Your Listing

3. Phone Number

Enter Basic information: • Business Name • Address • Post Code• Phone Number

The Importance of a Category Choices

Picking the right categories is critical for optimising the listing

The Importance of a Category Choices

Place your categories in order of importance

You must select Google’s categories

Categories should say what your business is, not what it does

Plumber

Fix Leaks

• Choose whether all customers come to the business or the business serves customers at there locations

• Here you can hide your address if you have a home based business

• You may also specify how far you travel to serve customersThen Submit

Add up to 10

Create a keyword-rich, well targeted description. Use as much of the space as you can

The Importance of a Description

Provide a human readable description that targets words potential customers would use to search for your business type

Keyword selection is the most important part of optimizing your Google+ Local listing – and also the most difficult

Choosing Your KeywordsHow Do Consumers Look For You?

Proper keyword selection is critical for ensuring the right customers find your products and/or services

Offers Section: Create a couponCustomer can print coupon or show it on mobile phone to get discount

Additional Features of Google + Local

Reviews by customers can enhance your Google+ Local ranking

Google + Local ReviewsLet Your Customers Spread The Word

Call your best customers and ask

Add the request to e-mail newsletters

Ask for a review during follow-up calls

E-mail a review request to happy customers

Too Powerful To IgnoreThe Mind of The Local Consumer

43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).

Google + is Google’s Social Network, or at least that is what we all think and lets stick with that

Google +, Google + Page and Google + Local, Help!! What Are The Differences?

Google + Local is dynamic and integrates across all Google properties such as, search results, maps and mobile.

Google + Page is like a Facebook Fan Page but with all the social features of Google +.

An Optimized Google+ Local Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business

Take The First StepBecome Findable When Local Consumers Are Looking For You

People search online in many ways

A presence in multiple places online will make it easier for people to find your business

Take The First StepBecome Findable When Local Consumers Are Looking For You

You now have the knowledge to:

Make The Decision TodayYou Can’t Afford To Not Be Findable

Start leveraging the incredible tools and opportunities available to you!

Do something

Get started

Questions?

THANKS! TILL NEXT TIME!

The Ruby MarketersThe Ruby Marketers will be happy to discuss your local internet marketing needs with you and implement the

appropriate strategies for an optimised internet presence.

www.therubymarketers.com