Google Latest Change: How it Will Impact You
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Transcript of Google Latest Change: How it Will Impact You
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1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email [email protected].
3. How do I get a live site analysis? Chat us your website and top 2 keywords.
FAQs
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We are a digital marketing agency focused on demand generation.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest Growing Private US Companies.
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1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session Get Answers to Your Toughest SEO Questions
On the Agenda
#123webinar | @webmarketing123
February 6th Page Layout
#3
2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
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Be wary of ads above the fold. / Catch Up on the Most Crucial Updates of 2014
#123webinar | @webmarketing123
February 6th Page Layout
#3
March 13th SERPs
Redesign
2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
#123webinar | @webmarketing123
SERPs get a makeover. / Catch Up on the Most Crucial Updates of 2014
Before
After
Source: Moz Blog Tip: Revise title tags to be 55 characters or less.
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February 6th Page Layout
#3
March 13th SERPs
Redesign
May 20th Panda 4.0
2014 Search Timeline. / Catch Up on the Most Crucial Updates of 2014
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What makes 4.0 different?
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Matt Cutts announced 4.0. 1
An announced update is a hint at major shifts to come.
/ Catch Up on the Most Crucial Updates of 2014
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This Panda is GIANT. 2
4.0 affects 7.5% of English queries compared to 1-2% from previous Pandas.
/ Catch Up on the Most Crucial Updates of 2014
#123webinar | @webmarketing123
/ What is Panda 4.0
It’s a blueprint for future updates. 3
4.0 lays the ground work for future iteration.
#123webinar | @webmarketing123
February 6th Page Layout
#3
March 13th SERPs
Redesign
May 20th Panda 4.0
June 25th Author Photo
Drop
2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
#123webinar | @webmarketing123
Author photos get the ax. / Catch Up on the Most Crucial Updates of 2014
Source: Moz Blog
#123webinar | @webmarketing123
February 6th Page Layout
#3
March 13th SERPs
Redesign
May 20th Panda 4.0
June 25th Author Photo
Drop
2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014
July 3rd Cutts announces
leave
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What should you do now?
4.0 eats weak content for breakfast.
/ Catch Up on the Most Crucial Updates of 2014
Focus on UX and quality content.
#123webinar | @webmarketing123
1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session Get Answers to Your Toughest SEO Questions
On the Agenda
#123webinar | @webmarketing123
Marketers struggle with digital ROI.
“2/3 of CMOs think ROI will be the primary measure of marketing effectiveness by 2015. But, HALF feel insufficiently prepared to provide hard numbers.”
Source: IBM Global CMO Study
/ Prove ROI by Tying Campaigns to CRM
#123webinar | @webmarketing123
Track digital campaigns to revenue. 1
It’s not enough to measure leads alone.
/ Prove ROI by Tying Campaigns to CRM
#123webinar | @webmarketing123
Evaluate success by tying digital campaigns to revenue in CRM.
1 Track digital campaigns to revenue. / Prove ROI by Tying Campaigns to CRM
#123webinar | @webmarketing123
1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session Get Answers to Your Toughest SEO Questions
On the Agenda
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s Talk! Mike Turner, Director of Business Development
e: [email protected] t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”
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