Sanjarbek KHODJAEV

IEMI-CMH 2011-2012

What is hotel finder?

Google hotel finder is a search tool specifically designed to help you

find the best hotels in terms of position and the most "interesting"

of the area you chose.

Google Hotel Finder makes it easy to narrow down the options

Figure out where to stay

To help you figure out where the action is, Hotel Finder shines a

"tourist spotlight" on the most visited areas.

It selects an initial shape for you based on what’s most popular or

you can draw a shape around the area where you want to stay.

You can filter by location, dates, price, hotel class & user rating

I took an as example Bangkok Thailand. I have never been in

Bangkok and have no idea at which hotel I would stay if I had a

chance.

If I had this opportunity I would choose a 5* hotel.

Get a good deal

In the “Compare” section, you can see how each hotel’s price

compares to its historical average, so you can tell if it’s good value

for your stay.

So, I have chosen an area, I have selected as an option 5* hotels and

I have a list of hotel with prices and photos of hotels.

Compare fast

You do NOT need to open a new browser tab for each hotel result,

and then go hunting around for pictures. When you select a hotel, a

collage of images, Google Places reviews, and key information are

shown right within the list.

Keep a shortlist

As you flip through the results, add the hotels you like to a shortlist

to easily keep track of the ones that interest you.

When you’re ready to book a hotel, you’ll find a selection of

booking options from a range of available partners or directly from

the hotel.

On the list I was shown I chose Intercontinental Bangkok. There I

could see reviews, photos, price, the address of the hotel and the

official website of Intercontinental intercontinental.com

If you want to make a reservation, just click on Book. You will have

a possibility of choosing the price and the intermediaries or the

owner’s site.

To summarize, it would take me 12 minutes to:

Find an area

Find hotels

Choose a hotel

See photos

Read some reviews and

Make a booking

What does a hotel need to do to optimize its Revenue

from Google Hotel Finder?

1. Ensure your Google Places is optimized according to best

practices.

2. Ensure that your information, photos and videos are updated

regularly.

3. Ensure you have rate parity on your website so you drive as

much business as possible to your own website and don’t have

to pay higher commissions to the third parties.

4. Ensure you have lots of availability on your own website and

it’s the last place you close out so you don’t lose bookings to

more expensive third parties.