GOOGLE HANGOUTSEmily Connor and Kelly Erickson

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Background Overview• Google+ launched June 28, 2011.• Cost $585 million, 500 employees to build• 68% users male, 32% female• 60% of users log in daily• 80% of uses engage on a weekly basis

Background: Google Hangouts• Feature of Google+ when it launched

• considered innovative at the time

• Can have 10 participants• Hangout On Air: launched May 7, 2012

• live, public broadcast• Can record hangout, edit video later

• Hangout uses: Everything from staff meetings to cooking shows to live concerts.

Notable Hangouts• Notable journalists, authors, celebrities have been using

Google hangouts.• Hoodie Allen

• Employee at Google while beginning rap career. • Hosts “Hoodie Hang” every Wednesday. • Talks about upcoming music, hosts trivia, brings fans “on-air” who

tweet correct answers. • http://www.youtube.com/watch?v=kPcEYgrbXec

Other “Hangers”• President Obama - The White House +1,576,449

• First hangout in January 2012• Hosted two hangouts with President Obama• Users can submit questions, watch live discussion to happen in the

White House.• Follow #WHHangout• Idea of bringing “State of the Union” type address to the people on

a personal level.

Other “Hangers”• Conan O’ Brian, Team Coco +2,850,610

• Show clips• Interviews• Behind the scenes• Fan videos• Skits

Competitors • Skype

• 31 million users, average convo = 27 minutes

• Facetime• Exclusive to Apple products

• SpreeCast• Social video platform, up to four people

• Ustream• Over 2 million registered users, 1.5 million+ hours of live

content/month

Competitor Comparison• Spree Cast and Ustream closest platforms to Google

Hangouts, but more public• Hangouts require a Google+ account. Facetime requires

Apple products. Other platforms don’t.• Spree Cast allows for embedding videos on other

platforms

Google Hangout Schedules• Schedule of hangouts and live discussions• Variety of topics – Politics to Lifestyle to Celebs

• Today at 5pm Tim Simmons from VEEP• April 15th, 12pm World Art Day – MET• April 16th, 12pm Citibank VP of Social Media Lara Ruth

• http://www.google.com/+/learnmore/hangouts/schedule.html

New Developments• Google Capture

• Allows users to take photos of hangout• Automatically save into a folder• Can be viewed during a hangout• All attendees will be notified app is in use when joining hangout,

when photo is to be taken, and can see it. • Will be available in the coming months.

Interview with @webjournlist

Robert Hernandez (@webjournalist) discussed a few ways he has used Google Hangouts, its usefulness for journalists and competing products.

Let’s Watch:

http://www.youtube.com/watch?v=x1o-wd6BSG0&feature=g-user-u

How Can Journalists Use Hangouts• Interviews• Breaking News• How-to’s• Behind the scenes• Press conferences• Training• Focus Groups• On Air

“For the first time in history thanks to Hangouts, newscasters can SEE their audience and even talk with them during a soundbite in a live newscast. When you’re spending an entire hour a day or more with a viewer during a live newscast, that’s a deeper level of engagement than you get with any non face to face tweet or Facebook interaction. When I read a story about a child who’s been murdered, I hear the Hangout sigh in my ear.”

- Sarah Hill, interactive anchor at KOMU-TV

How Can Brand Managers Use Hangouts

• Hangouts can be useful to brand managers• Virtual Meetings• Product Tutorial or Q&A• Show Behind the Scenes• Improve Customer Service • Ex: Michael Dell, CEO of Dell, planning to implement customer

service hangouts for Dell at request of Dell users.

Source: http://carminemedia.com/2012/12/18/why-google-hangouts-on-air-should-be-part-of-your-2013-marketing-strategy/

How Can YOU Use Hangouts• Interviews with sources• Meetings• Resume building

• Begin hosting hangouts on topics you are interested in

• Networking • Hangout event schedules

What are some other ways you think you could use Google Hangouts?