Google Digital Live Event

Surojit Chatterjee Brendon Kraham

Finding the full value of digital

A multi-screen, connected world

Google Confidential & Proprietary 2

Figuring out consumers path to purchase is more complicated in the multi-device world


Conversion in the store

Conversion on desktop when I get home

Conversion as a call on mobile

Conversion at home on a tabletC

Cross-device conversions


Research on desktop

Went to car dealership

Researched on mobile

Converted in the store

Optimized website, across screens


Google Confidential & Proprietary

Fast checkout, on the goGoogle Wallet reduces number of clicks from 25 to 3 for online purchases

1. Checkout 2. Complete PurchaseAuthorizationReturning users skip this step

6

Products to capture the full spectrum of your conversions


Get more conversions in the multi-screen world Measure new conversions better

Apps CallsOffersOptimized websites, across screens

Cross device Online to store

Assigning value to ALL mobile conversions: Introducing the Full Value of Mobile Calculator


Start now to measure the impact of calls

View phone call conversions in your AdWords reporting with Google forwarding numbers. If not available in your country, try purchasing different phone numbers to track volume

Measure clicks on Call Extensions in your mobile ads

See clicks on the call button on your mobile site with Event Tracking


Calls as conversions


Google Digital Live Event

Technology

Transcript of Google Digital Live Event