Google Deletes Right Side Adverts, but Don't Panic!
Transcript of Google Deletes Right Side Adverts, but Don't Panic!
![Page 1: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/1.jpg)
Time to React (Not Panic)
Midas MediaTwitter @edleakehttp://bit.ly/edleake
![Page 2: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/2.jpg)
Twitter @edleake
• Right side (rail) adverts removed
• Middle of February 2016
![Page 3: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/3.jpg)
Twitter @edleake
“… this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better
performance for advertisers.” - Google
![Page 4: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/4.jpg)
Twitter @edleake
• No text ads will show right side (desktop)
• Google will serve 4 ads at the top
• 3 ads at bottom
• Total number of ads shrinks from a potential 11 to max 7
• Product Listings Ads and knowledge panel ads will show right side
![Page 5: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/5.jpg)
Twitter @edleake
• PPC is hot space
• Google is facing fierce competition to its single biggest revenue stream, AdWords
• Increased CTR over organic = more revenue for paid search
• Pressure from Microsoft and Facebook
• Ad and Content exchanges eating in to Google search
![Page 6: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/6.jpg)
Twitter @edleake
• Google’s revenue
• PLA/Shopping ads
• Top spots get more clicks (higher CTR)
• Paid ads will take a chunk of clicks away from Organic
![Page 7: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/7.jpg)
Twitter @edleake
• More pressure on bids
• SEO; organic spots drop another place
• Smaller advertisers
• Advertisers who don’t manage and optimise their accounts
• Business who rely heavily on AdWords alone
![Page 8: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/8.jpg)
Twitter @edleake
• Ad Preview and Diagnosis
• Sitelinks and Callout extensions (as a minimum)
• Make sure your average position isn’t sub 3
• DON’T just pay more!
• Improve your Quality Score and relevance
• Consider other networks, or at least test some budget
![Page 9: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/9.jpg)
Twitter @edleake
Slice off 1-5% of budget for testing (exploration)• Facebook and Instagram
• Display Networks
• Bing Yahoo
• Ad Exchanges
• Ad placements
• and more…
![Page 10: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/10.jpg)
Twitter @edleake
Coming in the next video:
“Quick wins with Quality Score hacking”
![Page 11: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/11.jpg)
Twitter @edleake
*constructive criticism preferred
![Page 12: Google Deletes Right Side Adverts, but Don't Panic!](https://reader031.fdocuments.net/reader031/viewer/2022022201/58a0aec71a28ab75368b502d/html5/thumbnails/12.jpg)
Twitter @edleake
• Reach out to me in comments
• Tweet me @edleake
• Connect with me on LinkedIn bit.ly/edleake
•
•
Subscribe and share!
bit.ly/GoogleRightAds